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BARMASA / MASA

Updated

Phone: (212) 823-9828

Address: 10 COLUMBUS CIRCLE 10019

TLDR

An elite Japanese omakase experience with a serene atmosphere and meticulous service. Pricey, but often noted for high-quality ingredients and a unique culinary performance.

Reddit Sentiment for BARMASA / MASA(based on 48 Reddit opinions)

27% Positive38% Neutral35% Negative

Achievements and Accolades

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Tags

japanese 39edomae sushi 2american 2sushi 36omakase 22tasting menu 2View All

Neighborhoods

Upper West Side

Instagram Posts References

The speaker and his partners were 'just starting our practice' and 'working with Masa right now,' which initially made him hesitant to take on COTE. He felt it was 'really tough to go from Masa to like doing a Korean barbecue joint,' suggesting Masa represented a different, possibly higher or more specialized, tier of dining in their professional work.

Masa is a three-Michelin-star sushi restaurant offering an exclusive omakase experience crafted by Chef Masa Takayama, with prices ranging from $750 to $1,000+ per person. Due to a limited number of counter seats, bookings for this highly coveted experience vanish instantly.

Details

Chef Masa Takayama's omakase restaurant offers a luxurious and meticulously crafted dining experience, centered around a serene hinoki counter where chefs and servers perform a ballet-like service. His unique style elevates classic sushi with luxurious ingredients like truffles and caviar, creating an unforgettable meal [1]. However, many diners question the exorbitant pricing and perceived value, especially compared to other high-end sushi options in the city [2], [3].

Food Overview

Masa offers an omakase experience with Japanese cuisine, noted for its use of luxurious ingredients like truffles, caviar, and foie gras, elevating classic sushi preparations. While the food is often described as very good, with sensational toro tartare and caviar mentioned, many diners question if the quality justifies the extremely high cost. Some suggest that other omakase options in the city offer better value or a more consistent experience. The restaurant also has a strict no-phone policy, contributing to its exclusive atmosphere.

Highlights / Recommended

"The toro tartare with caviar has been specifically praised as sensational and friggin' good, highlighting the quality of ingredients."

Customer Sentiment

Customers generally acknowledge the high quality of ingredients and the unique dining experience at Masa, but frequently express concerns about the exorbitant pricing and question its value proposition compared to other upscale sushi restaurants. Some perceive a decline in value over time.

Reddit Opinions & Reviews

Top Reddit Posts About BARMASA / MASA

This thread discusses Masa's loss of a Michelin star and the ongoing debate about its value for money. Many commenters feel the exorbitant pricing is no longer justified by the dining experience, especially compared to other high-end sushi restaurants.
This post and its comments delve into the high cost of Masa, with users comparing its price to vacations and questioning its value. Despite acknowledging the quality, many feel it's not worth the expense, especially with other top-tier omakase options available.
A commenter highlights the 'sensational and friggin' good' toro tartare with caviar at Masa (or Bar Masa), praising the quality of the ingredients, though the overall discussion in the thread is broad.
This thread discusses potential lunch spots, with Masa mentioned as an option at $495. One user noted Masa himself prepared the meal quickly, while another strongly advised against the restaurant due to a perceived significant decline in quality.
This discussion touches on Masa's tasting menu being potentially out of budget, with estimates around $700-$900 per person. While the food quality is implied to be high, the cost is the primary barrier mentioned.

Recent Reddit Mentions

From post: If You Could Have Just One Dish From One

"The commenter praised the toro tartare with caviar at Masa (or Bar Masa) as sensational and friggin' good, highlighting the quality of ingredients."

Positive
Jun 24, 2026View Comment →

From post: If You Could Have Just One Dish From One

"The commenter praised the toro tartare with caviar at Masa or Bar Masa as sensational and friggin' good, highlighting the quality of ingredients."

Positive
Jun 24, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"This user estimated the cost for a meal at Masa for two people, including tasting menu, wine pairing, tax, and tip, to be $2,178."

Neutral
May 29, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"This user noted that Masa's prices have increased significantly, with table service at $750pp and counter service at $950pp. They questioned how Masa could justify its price when other phenomenal meals in the city are much cheaper."

Negative
May 28, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"This commenter stated that Masa has been at least $450 for a long time and noted that EMP was significantly cheaper back then. They also expressed skepticism about Masa's value compared to other great NYC options, especially considering the price of omakase in Japan."

Negative
May 28, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"This diner has only been to the bar at Masa and hasn't heard enough to justify the high cost, believing there are many other amazing omakase places in the city that offer better value."

Negative
May 27, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"This user stated that Masa was good but not worth the cost when they went years ago, estimating the bill for two with add-ons and drinks was over $1K. They contrasted this with Sushi Sho, which they found completely worth it."

Negative
May 27, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"This diner enjoyed Masa in the past but felt that with the emergence of other compelling omakase options like Sushi Sho, Noz, and Yoshino, its value proposition has diminished. They mentioned a negative experience with a neighboring diner reeking of cigarettes."

Neutral
May 27, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"This commenter questioned the value of Masa, comparing its cost to a four-day Caribbean vacation, implying it's an extravagant expense for a night out."

Negative
May 27, 2026View Comment →

From post: Throwback Got This Punch Card From Emp After

"The original poster ranked Masa last, stating they are not an omakase fan and do not see the value for the high cost."

Negative
May 27, 2026View Comment →

From post: Pricey Omakase At 1 Michelin Star Joji My Review

"This user recommended Noda on 20th street as the best omakase they'd experienced, noting it was nearly half the price of Joji at $400 pp and a better experience than Masa."

Positive
May 22, 2026View Comment →

From post: Pricey Omakase At 1 Michelin Star Joji My Review

"The author mentioned they were smart enough to never go to Masa, given its high prices, indicating it's a benchmark for extremely expensive sushi."

Neutral
May 22, 2026View Comment →

From post: Swanky Dinner For Moms 70th

"Masa was listed as a potential restaurant option."

Positive
May 7, 2026View Comment →

From post: Which Restaurant

"This user listed Masa as a recommendation."

Positive
Mar 29, 2026View Comment →

From post: Sushi Restaurants For Large Groups

"The user mentioned Masa in the context of sushi restaurants."

Positive
Mar 22, 2026View Comment →

From post: Do Any Restaurants In New York Offer Offline

"This user stated that Masa does not allow phones or photos, implying it's a place that values a phone-free experience."

Neutral
Mar 11, 2026View Comment →

From post: Best Overall Omakase

"Masa is confirmed to fit the description provided in the original post."

Positive
Mar 11, 2026View Comment →

From post: Best Overall Omakase

"The user is unironically recommending Masa based on the original poster's description."

Positive
Mar 11, 2026View Comment →

From post: Best Overall Omakase

"Masa is mentioned as a place where wagyu is found in high-end omakase."

Positive
Mar 11, 2026View Comment →

From post: Where Should I Go For My Birthday

"The user cited Masa, a Korean sushi restaurant, as an example of an excellent meal they have had."

Positive
Feb 18, 2026View Comment →