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RUBIROSA PIZZA & RISTORANTE

Last Updated: 3 days ago

Phone: (212) 965-0500

Address: 235 MULBERRY STREET 10012

TLDR

Cozy Italian-American spot w/ iconic 'Tie-Dye' pizza & handmade pastas. Known for its charming vibe & delicious classics.

Sentiment Overview(Based on 166 Reddit comments)

67% Positive19% Neutral13% Negative

Achievements and Accolades

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Tags

italian 118italian-american 27american 13pizza 112pasta 28italian 13View All

Neighborhoods

Nolita

Instagram Posts References

Summary
Summary
Summary

Recent Articles

The 26 best Italian restaurants in NYC
positive

Rubirosa, a family-run spot in Nolita, is known for its charming interior and crowd-pleasing Italian fare, including antipasti, fritti, handmade pasta, pizza, and red sauce mains.

Amber Sutherland-Namako & Morgan Carter Sep 17, 2024
Read More →
Infatuation

Details

Rubirosa is a beloved family-run Italian-American restaurant in Nolita, celebrated for its cozy ambiance and a menu filled with crowd-pleasing dishes. From delicious antipasti and fritti to handmade pastas and diverse pizzas, this spot offers a warm and inviting dining experience. It's a go-to for those seeking classic Italian flavors with a touch of New York flair.

Food Overview

Rubirosa is renowned for its Italian-American cuisine, with a strong emphasis on its pizzas, especially the signature 'Tie-Dye' pizza with its super thin crust. Customers also rave about the handmade pastas, such as the butter ravioli and lumache alla vodka. While most feedback is highly positive, a minority of opinions suggest that the pizza crust can be too thin for some, and there's a notable recent controversy surrounding the restaurant's AI marketing campaign, which has alienated some potential diners.

Highlights / Recommended

"The 'Tie-Dye' pizza is frequently highlighted as a must-try, often praised for its unique presentation and thin crust. Handmade pastas, such as the butter ravioli and lumache alla vodka, are also highly recommended."

Mentioned Dishes:

  • tie-dye pizza(6)
  • pizza(6)
  • tie dye pizza(4)
  • pasta(2)
  • pastas(2)

Customer Sentiment

Customers overwhelmingly praise Rubirosa for its delicious and unique Italian-American fare, particularly highlighting the signature 'Tie-Dye' pizza and handmade pastas, contributing to a very positive overall sentiment.

Reddit References

Highlighted Posts

This post features a highly positive review of Rubirosa, with the commenter having dined there over 100 times. They highlight the fantastic 'tie dye pizza' and 'lumache alla vodka,' as well as the great staff and atmosphere, consistently experiencing excellent food and service.
This post details a tourist's eating experiences in NYC, with Rubirosa's 'Half TieDye Half Rubirosa Supreme' pizza being called incredible (10/10) due to its super thin crust and great vibe.
This thread discusses whether Rubirosa lives up to its hype. While many users highly praise it, some found it didn't meet expectations, with one user specifically mentioning the pizza crust negatively. There's a clear split in opinion on this highly debated topic.
This post sparked a significant discussion about Rubirosa's AI-generated marketing campaign. Many commenters expressed strong negative reactions, finding it unappealing, lazy, and off-putting, leading some to reconsider dining there.
In a discussion about celiac-safe options, a user specifically recommends Rubirosa, stating that their GF pizza was 'really good'.

Recent Mentions

From post: My Experience

"This commenter recommends Rubirosa for the best pizza in NYC, suggesting it for a future visit."

Positive
Sep 29, 2025View Comment →

From post: Nyc Foodies Need Your Recs For A Quick Food

"RubiRosa was recommended for a pie in Nolita."

Neutral
Sep 25, 2025View Comment →

From post: If You Could Only Pick One Restaurant In Nyc What

"The user recommends Rubirosa."

Positive
Sep 16, 2025View Comment →

From post: If You Could Only Pick One Restaurant In Nyc What

"The user has Rubirosa on their list to try."

Neutral
Sep 16, 2025View Comment →

From post: The Feast Of San Gennaro Starts Today In Little

"Rubirosa is recommended as a great Italian restaurant in Little Italy that is not a tourist trap and serves excellent food."

Positive
Sep 13, 2025View Comment →

From post: The Feast Of San Gennaro Starts Today In Little

"The commenter had a great experience at Rubirosa during the San Gennaro Feast, noting it was great as always, despite the event's crowds and high prices."

Positive
Sep 13, 2025View Comment →

From post: Family Owned Italian Restaurants In Manhattan

"The user recommended Rubirosa."

Positive
Sep 12, 2025View Comment →

From post: Reservations Too Similar Breweries Where Else

"The user is confirming if Rubirosa is still a great option for Little Italy, given they've been there before and have a reservation."

Neutral
Sep 9, 2025View Comment →

From post: Reservations Too Similar Breweries Where Else

"This commenter states that Rubirosa is still excellent and worth a visit."

Positive
Sep 9, 2025View Comment →

From post: Birthday Dinner For My Wife She Is Big On Protein

"Rubirosa was suggested as a dining option."

Neutral
Aug 28, 2025View Comment →

From post: Best Classic Little Italy Restaurant

"The original poster mentioned having been to Rubirosa and found it very good but difficult to get into. They also felt it wasn't a "classic, old school Little Italy place" but rather on a 'bougie block' serving a 'bougie crowd'."

Neutral
Aug 1, 2025View Comment →

From post: Best Classic Little Italy Restaurant

"This commenter recommended Rubirosa, stating that friends who are "hardcore Manhattan Italian-Americans" love it and the photos on their Facebook look good."

Positive
Aug 1, 2025View Comment →

From post: Staying In Midtown 53rd And 6th

"This user reiterates their recommendation for Rubirosa, suggesting it's worth the travel time."

Positive
Jul 31, 2025View Comment →

From post: Staying In Midtown 53rd And 6th

"The user notes that Rubirosa is not located anywhere near midtown west."

Neutral
Jul 31, 2025View Comment →

From post: Staying In Midtown 53rd And 6th

"Rubirosa is recommended for pasta and pizza."

Positive
Jul 31, 2025View Comment →

From post: Shit Week Where Am I Eating

"Rubirosa is suggested for having pizza and drinks at the bar, noting it's easy to get a seat."

Positive
Jul 30, 2025View Comment →

From post: Where In The City Would You Go If Your Work

"Rubirosa is highly recommended for its amazing Italian food, though it might be difficult to spend $250 solely on food there."

Positive
Jul 24, 2025View Comment →

From post: What Would You Dowhere Would You Eat If You Moved

"Rubirosa is on the commenter's short list of places to visit."

Positive
Jul 10, 2025View Comment →

From post: Rubirosa

"Responding to a comment about the pizza crust, this user noted that while the crust is very thin and has a short shelf life, it is good when fresh out of the oven."

Neutral
Jul 7, 2025View Comment →

From post: Rubirosa

"This commenter made a negative remark about the pizza crust at Rubirosa, comparing it to cement."

Negative
Jul 6, 2025View Comment →