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ATOBOY

Updated

Phone: (646) 476-7217

Address: 43 EAST 28 STREET 10016

TLDR

Modern, creative Korean prix-fixe featuring standout fried chicken in a sleek, industrial-chic Flatiron setting. Highly regarded for its accessible price point and date-night appeal.

Reddit Sentiment for ATOBOY(based on 66 Reddit opinions)

45% Positive29% Neutral26% Negative

Tags

korean 59modern korean 6fusion korean 3korean 22fried chicken 8tasting menu 6View All

Neighborhoods

Midtown

Instagram Posts References

Atoboy's fish crudo is highlighted as the absolute favorite, with specific praise for both the yellowtail and fluke varieties. The post commends the perfect balance of texture and taste, indicating a sophisticated and highly enjoyable dining experience.

Featured Articles

Dedicated reviews and comprehensive features focusing directly on this restaurant.

The 35 best restaurants in NYC right now
positive

Experience modern Korean small plates at Atoboy in Flatiron, offering a four-course prix-fixe menu that allows diners to sample a variety of creative dishes.

Morgan Carter, Amber Sutherland-NamakoAug 6, 2025
Read More →
Infatuation

Other Article Mentions

Lists, round-ups, and guides where this restaurant is mentioned alongside others.

Mentioned In
Matt Rodbard on the Food and Flavors of the Basque Country and the Hudson Valley
neutral

Rodbard revisits Atoboy, noting its evolution from a banchan-focused restaurant to a more modern Korean experience, with mixed results on dishes.

Matt RodbardMay 29, 2026
Read More →
Grubstreet

Details

Located in Flatiron, this spot offers a modern, creative take on Korean prix-fixe dining that has become a staple for an accessible yet elevated culinary experience [1]. While many praise the high quality and value of its tasting menu [10], [11], some diners feel the concept has lost its way and now lacks a clear identity [16], [25]. Nevertheless, the restaurant remains a popular destination, particularly for those looking for memorable shared plates like their signature fried chicken [11], [21].

Food Overview

The restaurant serves a modern, fusion-forward Korean tasting menu that relies on Western techniques and plating [16], [17]. The double-fried chicken with gochujang is frequently cited as a standout, must-order add-on [11], [21], [33], while the rice and seasonal dishes like fish crudo are also highly regarded [11], [37]. Conversely, some diners have found certain meat supplements poor in value and feel the overall flavor profiles occasionally lack distinct direction [25], [35], [36].

Highlights / Recommended

Mentioned Dishes:

  • fried chicken(10)
  • chicken add-on(2)

Customer Sentiment

Feedback remains deeply divided; while many laud the exceptional value and consistent quality [11], [32], others characterize the experience as 'mid' or forgettable, occasionally noting issues with lighting and interior atmosphere [19], [24], [36].

Reddit Opinions & Reviews

Top Reddit Posts About ATOBOY

A highly detailed, positive review highlighting the prix fixe menu's value, the fragrant rice, and the standout fried chicken.
A candid community discussion debating the restaurant's place as 'modern' versus 'authentic' Korean cuisine, offering diverse perspectives on its quality.
Multiple users explicitly name the fried chicken at Atoboy as one of the best dishes they have experienced in the city.

Recent Reddit Mentions

From post: Manhattan Restaurant That Is Worth The Money And

"The author had an amazing experience there for a work dinner recently."

Positive
Aug 17, 2026View Comment →

From post: Manhattan Restaurant That Is Worth The Money And

"Described as fancy without overdoing it."

Positive
Aug 17, 2026View Comment →

From post: Restaurant Week Where Have You Gone And Was It

"The diner felt the food was just okay and the total cost was high, especially noting that the popular fried chicken is an extra charge."

Negative
Aug 5, 2026View Comment →

From post: Best Kbbq Korean Restaurantsspots For First

"Offers a prix fixe menu with a cheaper restaurant week option."

Positive
Jul 26, 2026View Comment →

From post: What Are Your Top 3 Most Frequented Restaurants

"The commenter had a bad experience."

Negative
Jul 19, 2026View Comment →

From post: What Are Your Top 3 Most Frequented Restaurants

"The user eats their tasting menu."

Neutral
Jul 19, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This commenter considers Atoboy to offer one of the best value prix fixes in NYC. Despite acknowledging some past criticism, they believe it's hard to beat for $75."

Positive
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This commenter had a negative experience with Atoboy's interior, describing it as prison-like with IKEA furniture and feeling dirty. They attributed the discomfort to the harsh, green-cast LED lighting directly aimed at tables, which they felt made for well-lit food photos but an unpleasant dining experience."

Negative
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This user enjoyed Atoboy but found the short rib supplement to be not worth the cost last year, describing it as just three small, thin slices with a lot of greens."

Negative
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This user simply states that Atoboy is delicious and that the fried chicken is perfection."

Positive
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This commenter is also a fan of Atoboy, noting their consistent, high-quality food over the years at a reasonable price point. They find the restaurant nice but not overly formal. While they haven't tried the chicken special with waffles, they confirm the fried chicken is outstanding and worth the supplement cost."

Positive
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"The original poster reviewed Atoboy, a Korean prix fixe spot in Flatiron, praising its consistent high-quality food and the overall value, noting the fragrant rice and fried chicken as standouts. They also mentioned the restaurant's comfortable atmosphere for dates or groups and its pricing being accessible for a high-quality dining experience."

Positive
Jun 28, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is suggested as a potential addition to a list of recommended restaurants for fine dining."

Positive
Jun 1, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is suggested as a potential addition to a list of recommended restaurants for fine dining."

Positive
Jun 1, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"The commenter found Atomix (which may be related to Atoboy) staff to be very friendly and easygoing."

Positive
May 31, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"The commenter found Atomix (which may be related to Atoboy) staff to be very friendly and easygoing."

Positive
May 31, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is listed as a contemporary fine dining establishment representing the 'now' of fine dining."

Positive
May 31, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is listed as a contemporary fine dining establishment representing the 'now' of fine dining."

Positive
May 31, 2026View Comment →

From post: Does Any Chef Know How Cocodaqs Fried Chicken Is

"A commenter references a YouTube video detailing how Atoboy makes their fried chicken as a point of comparison for understanding the techniques used in Asian fried chicken styles."

Neutral
May 25, 2026View Comment →

From post: Tapas Barsharable Bite Restaurant Reccomendations

"Atoboy was recommended as a great tasting menu option."

Positive
May 18, 2026View Comment →

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