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ATOBOY

Updated

Phone: (646) 476-7217

Address: 43 EAST 28 STREET 10016

TLDR

Modern, creative Korean small plates in an industrial-chic Nomad setting. Loved for its high-value tasting menu and standout fried chicken.

Reddit Sentiment for ATOBOY(based on 57 Reddit opinions)

44% Positive26% Neutral30% Negative

Tags

korean 53fusion korean 3modern korean 2korean 22fried chicken 8tasting menu 5View All

Neighborhoods

Midtown

Featured Articles

Dedicated reviews and comprehensive features focusing directly on this restaurant.

Why Nomad’s Atoboy Is Better Than Ever, a Decade In
very positive

Ten years after its debut, Atoboy remains a vital NYC dining destination, offering an inventive, high-concept prix fixe experience that highlights the creative range of chefs Junghyun and Ellia Park.

• Aug 26, 2026
The 35 best restaurants in NYC right now
positive

Experience modern Korean small plates at Atoboy in Flatiron, offering a four-course prix-fixe menu that allows diners to sample a variety of creative dishes.

Morgan Carter, Amber Sutherland-Namako • Aug 6, 2025
Read More →
Infatuation

Other Article Mentions

Lists, round-ups, and guides where this restaurant is mentioned alongside others.

Mentioned In
Matt Rodbard on the Food and Flavors of the Basque Country and the Hudson Valley
neutral

Rodbard revisits Atoboy, noting its evolution from a banchan-focused restaurant to a more modern Korean experience, with mixed results on dishes.

Matt Rodbard • May 29, 2026
Read More →
Grubstreet

Details

Located in Nomad, this establishment is celebrated for its modern, experimental take on Korean cuisine served in an understated, industrial-chic space [3]. It offers guests a choice of a three or four-course prix fixe menu, emphasizing complex textures and bold, innovative seasonings [3]. While it has been widely recognized as a leader in contemporary fine dining with an accessible $75 price point, some diners have found its fusion identity inconsistent over time [1], [3].

Food Overview

The restaurant serves a modern Korean prix fixe menu focused on small plates that feature complex textures and inventive flavors [3]. Standout dishes often praised by diners include the double-fried chicken with gochujang and peanut sauce [1], [3], wagyu yookhwe [3], and creative desserts like the Sujeonggwa granita [1], [3]. Conversely, some diners have noted that certain meat supplements, such as the short rib, can be overpriced for the portion size provided [3].

Highlights / Recommended

The double-fried chicken with gochujang and peanut sauce is frequently highlighted as an exceptional and must-order add-on [1], [3]. Other recommendations include the wagyu yookhwe and the Sujeonggwa granita dessert [3].

Customer Sentiment

Customer sentiment is polarized; while many praise the restaurant for its consistent quality, high value, and sophisticated atmosphere for dates or professional gatherings [3], others find the food quality inconsistent or feel it lacks a clear, authentic identity [1], [2].

Most Mentioned Dishes

  • 01
    fried chicken
    10 mentions
  • 02
    chicken
    2 mentions
  • 03
    chicken add-on
    2 mentions

Reddit Opinions & Reviews

Top Reddit Posts About ATOBOY

This review praises the restaurant for its consistent, high-quality food and excellent value, highlighting the fried chicken and fragrant rice as standout dishes.
This discussion features diverse perspectives from Korean diners, debating whether the restaurant's modern, fusion approach to Korean cuisine is authentic or lacks a clear identity.
Multiple users confirm the fried chicken is among the best in the city, describing it as juicy and near perfection.

Recent Reddit Mentions

From post: Any Recommendations For A Finedineish Experience

"Recommended as a destination for a tasting menu experience."

Positive
Sep 20, 2026View Comment →

From post: Manhattan Restaurant That Is Worth The Money And

"The author had an amazing experience there for a work dinner recently."

Positive
Aug 17, 2026View Comment →

From post: Manhattan Restaurant That Is Worth The Money And

"Described as fancy without overdoing it."

Positive
Aug 17, 2026View Comment →

From post: Restaurant Week Where Have You Gone And Was It

"The diner felt the food was just okay and the total cost was high, especially noting that the popular fried chicken is an extra charge."

Negative
Aug 5, 2026View Comment →

From post: Best Kbbq Korean Restaurantsspots For First

"Offers a prix fixe menu with a cheaper restaurant week option."

Positive
Jul 26, 2026View Comment →

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