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ATOBOY

Last Updated: 15 days ago

Phone: (646) 476-7217

Address: 43 EAST 28 STREET 10016

TLDR

Modern Korean tasting menus w/ inventive dishes. A go-to for creative Korean flavors & delicious fried chicken.

Sentiment Overview(Based on 72 Reddit comments)

47% Positive28% Neutral24% Negative

Achievements and Accolades

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Tags

korean 47modern korean 5contemporary korean 3korean 20tasting menu 9fried chicken 4View All

Neighborhoods

Midtown

Instagram Posts References

Summary
Summary

Recent Articles

The 35 best restaurants in NYC right now
positive

Experience modern Korean small plates at Atoboy in Flatiron, offering a four-course prix-fixe menu that allows diners to sample a variety of creative dishes.

Morgan Carter, Amber Sutherland-Namako Aug 6, 2025
Read More →
Infatuation

Details

This modern Korean spot offers a unique prix-fixe tasting menu that provides an accessible yet creative culinary journey. Diners can expect inventive dishes that put a fresh spin on traditional Korean flavors, with standout options like the renowned fried chicken add-on and unique desserts. It's a great choice for those seeking an upscale dining experience without the traditional fine-dining stuffiness.

Food Overview

Atoboy offers a modern take on Korean cuisine through a prix-fixe tasting menu. While many find the dishes creative and delicious, particularly the highly recommended fried chicken add-on, some reviews mention a less-than-ideal ambiance. Some Korean diners have noted that it leans towards a 'new wave' or fusion style, which may not appeal to those seeking traditional Korean flavors.

Highlights / Recommended

"The fried chicken add-on is frequently mentioned as a must-try, described as 'amazingly delicious' and 'ridiculous' by many. Other dishes like sea urchin, squid, and oxtail have also received praise."

Mentioned Dishes:

  • fried chicken(4)
  • chicken add-on(2)

Customer Sentiment

Customers generally have a positive view of the food, praising its deliciousness and creativity, though some find the ambiance lacking. The fried chicken add-on is frequently highlighted as a must-try.

Reddit References

Highlighted Posts

This detailed review praises Atoboy for its interesting menu and reasonable price, calling it a potential favorite meal with standout dishes like sea urchin, squid, and oxtail. The fried chicken add-on is also mentioned.
This thread discusses Atoboy's identity as a Korean restaurant. Many commenters feel it's a modern, fusion-style Korean, with some suggesting better traditional options exist elsewhere, while others defend its unique approach.
This post mentions mixed feelings about Atoboy, praising the delicious food but criticizing the ambiance, describing it as eating in a 'concrete hallway'.
Atoboy is recommended as a good option for a $250 dinner for two, with specific suggestions on how to fit within the budget by ordering the fried chicken and sharing a dessert.
Multiple comments recommend Atoboy for its 'amazingly delicious' and 'ridiculous' fried chicken.

Recent Mentions

From post: Atoboy As A Korean

"This Korean individual found Atoboy to be 'mid', despite liking other restaurants by the same hospitality group. They recommend Hojokban and Seoul Salon as good alternatives with a similar vibe."

Negative
Jan 19, 2026View Comment →

From post: Atoboy As A Korean

"A short comment suggesting Moono as an alternative to Atoboy."

Neutral
Jan 18, 2026View Comment →

From post: Atoboy As A Korean

"This user recommends Take31 for its affordable and plentiful Korean drinking food (anju), similar to what they ate in Korea during college. They also suggest trying Aghassi Gopchang for its good beef intestine BBQ, noting that regular meats and banchan are also available."

Positive
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"A Korean individual found Jungsik to be a mixed experience, with some excellent dishes but also significant misses. They advise against it for Koreans who frequently dine in Korea."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"A brief recommendation to go to Atomix instead of Atoboy."

Neutral
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"Responding to a previous comment, this user agrees that Atoboy's modern, NYC-inspired approach using Western techniques differs from traditional Korean restaurants in Queens or Seoul, making a direct comparison inaccurate."

Neutral
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"This comment advises against Atoboy, stating it's not worth the money as most dishes were underseasoned, except for the beef tartare. They also mention that the fried chicken add-on is necessary to feel full."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter states that while they initially enjoyed Atoboy's modern Korean dishes years ago, a recent visit was disappointing. They felt the dishes lacked clear direction, with one even tasting Thai, and wished for a return to creative Korean twists."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter was disappointed with Atoboy, finding the dishes unappetizing despite sounding creative on paper. They recommend Oiji Mi as a better alternative for modern Korean at a similar price point."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"This commenter, who is half Korean, shares that their Korean friends found Atoboy 'mid'. They also note that many of their Korean friends and they themselves find most Manhattan Korean food to be 'mid', suggesting better options are available in Queens and New Jersey."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"This commenter, who enjoys Korean food, found Atoboy thoroughly disappointing and overpriced, noting that some dishes did not work at all."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"A Korean individual states they did not enjoy Atoboy, finding it lacked identity and tried to be too many things, which negatively impacted the taste. They recommend Jua, Moono, and Mokyo as better upscale Korean options."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter notes that Atoboy is a modern interpretation of Korean food, using Western techniques and plating for a New York audience, rather than traditional Korean. They suggest enjoying it for the vibe, treating it like a wine bar where the food is a bonus."

Neutral
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"This commenter states that Atoboy was 'mid' and a 'one and done' experience, echoing the sentiment of their noona who has a broad experience with fancy restaurants."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter suggests that while Atoboy is okay, much better Korean food can be found in Flushing."

Neutral
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter recalls their visit to Atoboy last year, mentioning that the only memorable item was the optional fried chicken add-on, which they described as exceptionally juicy."

Neutral
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter, who is Asian but not Korean, states they found Atoboy to be 'mid'."

Negative
Jan 17, 2026View Comment →

From post: Looking For A Fine Dining Elevated Experience For

"Atoboy is listed as a restaurant recommendation for an elevated dining experience."

Positive
Jan 14, 2026View Comment →

From post: Visiting From Toronto What Are The Most New York

"Atoboy is mentioned as a beloved Korean restaurant with tasting menus around $80, as part of a discussion on notable Korean dining options in NYC."

Positive
Jan 6, 2026View Comment →

From post: Last Night Theodora X Atoboy Collab

"This commenter expressed a negative opinion of Atoboy, referring to it as a 'fake version of Attaboy'."

Negative
Nov 7, 2025View Comment →