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ATOBOY

Updated

Phone: (646) 476-7217

Address: 43 EAST 28 STREET 10016

TLDR

Modern Korean tasting menu, known for creative small plates & shareable dishes. Offers inventive twists w/ standouts like fried chicken & unique desserts.

Reddit Sentiment for ATOBOY(based on 72 Reddit opinions)

47% Positive29% Neutral22% Negative

Achievements and Accolades

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Tags

korean 50modern korean 5contemporary korean 3korean 21tasting menu 9fried chicken 4View All

Neighborhoods

Midtown

Instagram Posts References

Summary
Summary

Recent Articles

The 35 best restaurants in NYC right now
positive

Experience modern Korean small plates at Atoboy in Flatiron, offering a four-course prix-fixe menu that allows diners to sample a variety of creative dishes.

Morgan Carter, Amber Sutherland-Namako Aug 6, 2025
Read More →
Infatuation

Details

Atoboy offers a modern Korean tasting menu experience with a four-course prix-fixe at $75, ideal for sharing. Highlights include creative dishes like shrimp in white kimchi broth, caramelized squash, and a popular double-fried chicken add-on. The unique Granita dessert, inspired by a Korean cinnamon drink, provides a memorable finale.

Food Overview

Atoboy serves a modern Korean tasting menu with a focus on creative, shareable small plates. Popular dishes include the double-fried chicken, shrimp in white kimchi broth, and caramelized squash. While most feedback is positive, a few diners have found certain dishes to be underwhelming or lacking in distinct identity.

Highlights / Recommended

"The tasting menu is frequently recommended for its value and variety. Specific dishes that receive praise include the double-fried chicken (often as an add-on), sea urchin, squid, and oxtail."

Mentioned Dishes:

  • fried chicken(4)
  • chicken add-on(2)

Customer Sentiment

Customers generally praise the food as delicious and inventive, often highlighting the tasting menu's value. However, some find the ambiance lacking, describing it as a "concrete hallway."

Reddit Opinions & Reviews

Top Reddit Posts About ATOBOY

The original poster had a surprisingly excellent experience at Atoboy, praising the tasting menu for its bright, fresh, and inventive flavors. Standout dishes included sea urchin, squid, and oxtail, offering great value.
This thread discusses Atoboy's identity as a modern Korean restaurant, with many commenters debating its authenticity and value. While some find it 'mid' or lacking, others appreciate its unique approach to Korean cuisine.
Atoboy is recommended for its reasonable price point for a tasting menu, with comments noting it's a great spot, though better shared among a group. The $75 price point is mentioned as a key draw.
Several users highly recommend the fried chicken at Atoboy, with one user calling it "ridiculous" in a positive sense and another noting it as one of the best parts of the meal.
One commenter had mixed feelings about Atoboy, praising the delicious food and excellent staff but criticizing the ambiance, describing it as eating in a "concrete hallway."

Recent Reddit Mentions

From post: Which Tasting Menu

"Atoboy is considered forgettable, struggling with an identity of fusion and Korean cuisine. The commenter couldn't understand the intended cuisine representation, though they note its approachable price."

Negative
Apr 16, 2026View Comment →

From post: Which Tasting Menu

"Atoboy is mentioned as a solid choice."

Positive
Apr 15, 2026View Comment →

From post: Which Tasting Menu

"Atoboy is highlighted as a good option for those concerned about spending too much, with its price being $75 plus supplements."

Positive
Apr 15, 2026View Comment →

From post: Which Tasting Menu

"Atoboy is considered a great spot and very reasonable for the price, being tip-included. However, it's suggested to be a bad restaurant to enjoy alone, best suited for groups of 3-4 to share the menu."

Neutral
Apr 15, 2026View Comment →

From post: Havent Been In Nyc Since 2020 Michelin Quality

"The commenter believes Atoboy should have a Michelin star."

Positive
Apr 14, 2026View Comment →

From post: Your Favorite Go To Restaurant That Doesnt Break

"Recommends Atoboy in Murray Hill."

Positive
Mar 20, 2026View Comment →

From post: Chinese Recommendation For Group Of 4

"Atoboy is identified as a Korean restaurant, distinct from Attaboy which is a bar."

Neutral
Feb 22, 2026View Comment →

From post: Atoboy As A Korean

"This Korean individual found Atoboy to be 'mid', despite liking other restaurants by the same hospitality group. They recommend Hojokban and Seoul Salon as good alternatives with a similar vibe."

Negative
Jan 19, 2026View Comment →

From post: Atoboy As A Korean

"A short comment suggesting Moono as an alternative to Atoboy."

Neutral
Jan 18, 2026View Comment →

From post: Atoboy As A Korean

"This user recommends Take31 for its affordable and plentiful Korean drinking food (anju), similar to what they ate in Korea during college. They also suggest trying Aghassi Gopchang for its good beef intestine BBQ, noting that regular meats and banchan are also available."

Positive
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"A Korean individual found Jungsik to be a mixed experience, with some excellent dishes but also significant misses. They advise against it for Koreans who frequently dine in Korea."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"A brief recommendation to go to Atomix instead of Atoboy."

Neutral
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"Responding to a previous comment, this user agrees that Atoboy's modern, NYC-inspired approach using Western techniques differs from traditional Korean restaurants in Queens or Seoul, making a direct comparison inaccurate."

Neutral
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"This comment advises against Atoboy, stating it's not worth the money as most dishes were underseasoned, except for the beef tartare. They also mention that the fried chicken add-on is necessary to feel full."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter states that while they initially enjoyed Atoboy's modern Korean dishes years ago, a recent visit was disappointing. They felt the dishes lacked clear direction, with one even tasting Thai, and wished for a return to creative Korean twists."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter was disappointed with Atoboy, finding the dishes unappetizing despite sounding creative on paper. They recommend Oiji Mi as a better alternative for modern Korean at a similar price point."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"This commenter, who is half Korean, shares that their Korean friends found Atoboy 'mid'. They also note that many of their Korean friends and they themselves find most Manhattan Korean food to be 'mid', suggesting better options are available in Queens and New Jersey."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"This commenter, who enjoys Korean food, found Atoboy thoroughly disappointing and overpriced, noting that some dishes did not work at all."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"A Korean individual states they did not enjoy Atoboy, finding it lacked identity and tried to be too many things, which negatively impacted the taste. They recommend Jua, Moono, and Mokyo as better upscale Korean options."

Negative
Jan 17, 2026View Comment →

From post: Atoboy As A Korean

"The commenter notes that Atoboy is a modern interpretation of Korean food, using Western techniques and plating for a New York audience, rather than traditional Korean. They suggest enjoying it for the vibe, treating it like a wine bar where the food is a bonus."

Neutral
Jan 17, 2026View Comment →