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ATOBOY

Updated

Phone: (646) 476-7217

Address: 43 EAST 28 STREET 10016

TLDR

Modern Korean small plates w/ inventive tasting menu, excellent value. Known for fragrant rice & stand-out fried chicken. Great for dates or groups.

Reddit Sentiment for ATOBOY(based on 72 Reddit opinions)

50% Positive26% Neutral21% Negative

Achievements and Accolades

Achievement logo
Achievement logo

Tags

korean 55modern korean 6fusion korean 3korean 23tasting menu 7fried chicken 7View All

Neighborhoods

Midtown

Instagram Posts References

Atoboy's fish crudo is highlighted as the absolute favorite, with specific praise for both the yellowtail and fluke varieties. The post commends the perfect balance of texture and taste, indicating a sophisticated and highly enjoyable dining experience.

Featured Articles

Dedicated reviews and comprehensive features focusing directly on this restaurant.

The 35 best restaurants in NYC right now
positive

Experience modern Korean small plates at Atoboy in Flatiron, offering a four-course prix-fixe menu that allows diners to sample a variety of creative dishes.

Morgan Carter, Amber Sutherland-NamakoAug 6, 2025
Read More →
Infatuation

Other Article Mentions

Lists, round-ups, and guides where this restaurant is mentioned alongside others.

Mentioned In
Matt Rodbard on the Food and Flavors of the Basque Country and the Hudson Valley
neutral

Rodbard revisits Atoboy, noting its evolution from a banchan-focused restaurant to a more modern Korean experience, with mixed results on dishes.

Matt RodbardMay 29, 2026
Read More →
Grubstreet

Details

Experience modern Korean small plates at Atoboy, a beloved spot in Flatiron known for its creative four-course prix-fixe menu that offers great value at $75 [1]. Standout dishes include the shrimp in white kimchi broth and the highly recommended double-fried chicken add-on [1]. The restaurant provides a comfortable atmosphere suitable for dates or groups, offering an accessible yet high-quality dining experience [2].

Food Overview

Atoboy offers a modern Korean tasting menu with a focus on creative small plates. Highly recommended dishes include their fragrant rice and the popular double-fried chicken add-on [1]. While many rave about the inventive flavors and overall quality for the price [2], some diners have noted a perceived lack of identity in its fusion approach and found certain dishes to be less impressive or underseasoned.

Highlights / Recommended

"The double-fried chicken and the fragrant rice are frequently highlighted as standout dishes. The tasting menu itself is also widely recommended for its creativity and value."

Mentioned Dishes:

  • fried chicken(7)

Customer Sentiment

Overall, customers have a highly positive sentiment towards Atoboy, frequently praising its excellent value and the inventive, delicious flavors of its tasting menu.

Reddit Opinions & Reviews

Top Reddit Posts About ATOBOY

This post provides a detailed positive review of Atoboy, praising its consistent high-quality food and value, with specific mentions of the fragrant rice and fried chicken as standouts. The reviewer also notes the comfortable atmosphere and accessible pricing.
This discussion delves into whether Atoboy truly represents Korean cuisine, with many users debating its modern, fusion approach. While some appreciate its creativity, others feel it deviates too far from traditional flavors and suggest alternative, more authentic Korean restaurants.
Atoboy is recommended as a great option for a special occasion dinner, with a specific suggestion that ordering fried chicken and dessert for two can fit within a $250 budget, including tip.
Multiple users highlight Atoboy's fried chicken as one of the best in the city, with some ranking it in their top three favorites. The dish is often mentioned as a standout, even as an add-on to the tasting menu.
Atoboy is discussed as a value-driven tasting menu option, with its $75 price point being a major draw. However, opinions are mixed, with some finding it forgettable or not ideal for solo diners, while others believe it offers excellent value.

Recent Reddit Mentions

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This commenter considers Atoboy to offer one of the best value prix fixes in NYC. Despite acknowledging some past criticism, they believe it's hard to beat for $75."

Positive
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This commenter had a negative experience with Atoboy's interior, describing it as prison-like with IKEA furniture and feeling dirty. They attributed the discomfort to the harsh, green-cast LED lighting directly aimed at tables, which they felt made for well-lit food photos but an unpleasant dining experience."

Negative
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This user enjoyed Atoboy but found the short rib supplement to be not worth the cost last year, describing it as just three small, thin slices with a lot of greens."

Negative
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This user simply states that Atoboy is delicious and that the fried chicken is perfection."

Positive
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"This commenter is also a fan of Atoboy, noting their consistent, high-quality food over the years at a reasonable price point. They find the restaurant nice but not overly formal. While they haven't tried the chicken special with waffles, they confirm the fried chicken is outstanding and worth the supplement cost."

Positive
Jun 28, 2026View Comment →

From post: Atoboy Flat Iron 28th And Park Ave Near 6train

"The original poster reviewed Atoboy, a Korean prix fixe spot in Flatiron, praising its consistent high-quality food and the overall value, noting the fragrant rice and fried chicken as standouts. They also mentioned the restaurant's comfortable atmosphere for dates or groups and its pricing being accessible for a high-quality dining experience."

Positive
Jun 28, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is suggested as a potential addition to a list of recommended restaurants for fine dining."

Positive
Jun 1, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is suggested as a potential addition to a list of recommended restaurants for fine dining."

Positive
Jun 1, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"The commenter found Atomix (which may be related to Atoboy) staff to be very friendly and easygoing."

Positive
May 31, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"The commenter found Atomix (which may be related to Atoboy) staff to be very friendly and easygoing."

Positive
May 31, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is listed as a contemporary fine dining establishment representing the 'now' of fine dining."

Positive
May 31, 2026View Comment →

From post: Whats One Fine Dining Restaurant That

"Atoboy is listed as a contemporary fine dining establishment representing the 'now' of fine dining."

Positive
May 31, 2026View Comment →

From post: Does Any Chef Know How Cocodaqs Fried Chicken Is

"A commenter references a YouTube video detailing how Atoboy makes their fried chicken as a point of comparison for understanding the techniques used in Asian fried chicken styles."

Neutral
May 25, 2026View Comment →

From post: Tapas Barsharable Bite Restaurant Reccomendations

"Atoboy was recommended as a great tasting menu option."

Positive
May 18, 2026View Comment →

From post: Upscale Spot For Milestone Birthday Celebration

"This user suggested Atoboy as an option, in addition to Ilili and Borgo."

Neutral
May 16, 2026View Comment →

From post: What Is The Best Dish Youve Had In 2026 And Where

"This user agreed that the Fried Chicken at Atoboy is one of the best in the city, ranking it in their top three."

Positive
May 15, 2026View Comment →

From post: What Is The Best Dish Youve Had In 2026 And Where

"This user considers the Fried Chicken at Atoboy to be among their top favorites."

Positive
May 15, 2026View Comment →

From post: Weekly Reservation Transfer Thread

"A user is looking to transfer a reservation for two people at Atoboy for this Friday, May 15th at 7:30 PM, as their companion could not make it."

Neutral
May 14, 2026View Comment →

From post: Which Tasting Menu

"Atoboy is considered forgettable, struggling with an identity of fusion and Korean cuisine. The commenter couldn't understand the intended cuisine representation, though they note its approachable price."

Negative
Apr 16, 2026View Comment →

From post: Which Tasting Menu

"Atoboy is mentioned as a solid choice."

Positive
Apr 15, 2026View Comment →