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SUGARFISH BY SUSHI NOZAWA

Last Updated: 3 days ago

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

LA-style sushi spot known for quality and value, though some find execution lacking. Dependable choice for sushi lovers, offering both set menus and à la carte options.

Sentiment Overview(Based on 60 Reddit comments)

48% Positive30% Neutral22% Negative

Tags

japanese 57sushi 56omakase 4rice 2View All

Neighborhoods

Midtown

Details

This Japanese sushi spot offers a unique dining experience, often described as LA-style sushi. While many patrons praise its consistent quality and good value, particularly its set menus, a portion of diners find the execution lacking, citing issues with fish preparation and rice. It's a popular choice for both dine-in and takeout, though reservations are not accepted, leading to potential waits.

Food Overview

Sugarfish is a popular Japanese sushi restaurant known for its set menus and a la carte options. Many customers recommend it for its good quality fish and value for money, with 'The Nozawa Trust Me' being a mentioned favorite. However, some diners find the fish to be poorly cut, the rice subpar, and the overall experience to be a "business model" rather than a culinary one. It's noted that they offer cooked options like crab and lobster hand rolls, making it accessible for those who prefer not to eat raw fish.

Highlights / Recommended

"The 'Nozawa Trust Me' tasting menu is frequently mentioned as a recommended item. Additionally, cooked crab and lobster hand rolls are noted as good options for those who prefer not to eat raw fish."

Customer Sentiment

Customers have mixed feelings about Sugarfish. While many praise its quality and value, citing it as a dependable and delicious option, others criticize it for its perceived mediocrity, high prices, and corner-cutting business model. Some negative feedback specifically targets the fish cut, rice quality, and limited selection.

Reddit References

Highlighted Posts

This thread features a robust discussion about Sugarfish, with many users recommending it for its quality and value, while others critique it. It touches upon whether its set menus qualify as omakase and its LA origins.
A user seeks recommendations for a first-time dining experience and Sugarfish is suggested as an affordable and good sushi option, though some note it can be crowded due to lack of reservations.
In this discussion about affordable sushi in Manhattan, Sugarfish is mentioned multiple times as a dependable and good option.
Sugarfish is highlighted as a strong contender for takeout sushi, praised for its quality and value, though some note it's a popular chain.
One user strongly dislikes Sugarfish, calling it 'lousy' with poor fish selection and preparation, directly advising against it for a birthday celebration.
A user mentions their child enjoys Sugarfish, and the restaurant is considered a possibility for a kid-friendly meal.
Sugarfish is recommended for its cooked crab and lobster hand rolls, which are a good alternative for those who prefer not to eat raw fish.
A critical comment describes Sugarfish as a "Shake Shack business model" with poorly cut fish and bad rice, strongly advising against it.

Recent Mentions

From post: Best Lunch Deals In Manhattan

"Sugarfish is still considered good, despite not being as amazing as before, and fits the budget. The Nozawa Trust Me tasting is recommended."

Positive
Aug 14, 2025View Comment →

From post: Staying In Midtown 53rd And 6th

"Sugarfish is mentioned as being close by and popular for sushi, although the original poster did not ask for sushi recommendations."

Neutral
Jul 31, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"A strong negative opinion stating Sugarfish is 'straight up garbage.'"

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"Defends Sugarfish, suggesting that negative opinions might stem from it being 'cool to hate.' The commenter notes that while not worth a long wait, it's often accessible for lunch."

Positive
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"A brief, strong negative opinion stating Sugarfish is 'awful.'"

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"A negative opinion on Sugarfish, stating it was just okay and surprising given its popularity. The user implies it's not worth the hype."

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"The user is looking for something more varied and creative than sushi, expressing a preference against it for their dining situation."

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"This restaurant offers a tasting menu that is not excessively expensive and is fine for one person to order while others do not, especially if the person enjoys sushi."

Positive
Jul 22, 2025View Comment →

From post: Best Cooked Sushi Rolls

"Sugarfish offers cooked crab and lobster hand rolls, which are a good option for those avoiding raw fish. The user who received the recommendation plans to add them to their list."

Positive
Jul 21, 2025View Comment →

From post: Favorite Nonomakase Sushi Looking For Something

"Sugarfish is mentioned positively, with a specific note that it's particularly good for lunch."

Positive
Jul 13, 2025View Comment →

From post: Quintessential First Time Experience For Fiance

"The user agrees that Sugarfish is good value for money, stating they prefer it over many more expensive places, and has had good luck with shorter waits at the Brooklyn location."

Positive
Jul 11, 2025View Comment →

From post: Quintessential First Time Experience For Fiance

"The user mentions having good luck with waits at Sugarfish's Brooklyn location, usually only 10-15 minutes."

Positive
Jul 11, 2025View Comment →

From post: Quintessential First Time Experience For Fiance

"Sugarfish is described as affordable and good sushi but a normal chain, not a NYC classic, suitable for a quick lunch. The Brooklyn location is noted to have shorter waits."

Neutral
Jul 11, 2025View Comment →

From post: Quintessential First Time Experience For Fiance

"Sugarfish is acknowledged as good but often crowded, with potential waits of 30-45 minutes or more as they don't take reservations."

Neutral
Jul 11, 2025View Comment →

From post: Quintessential First Time Experience For Fiance

"Sugarfish is considered a good option for amazing quality sushi at a great price, preferred by the user over more expensive places."

Positive
Jul 11, 2025View Comment →

From post: Wild Caught Sushi For Takeout

"The author further elaborated that most fish at Sugarfish, even their 'better' options, are farmed, and they were out of the wild-caught tuna."

Negative
Jun 13, 2025View Comment →

From post: Wine By The Glass Is Burning A Hole In My Wallet

"Sugarfish was mentioned as having a 'not too steep' corkage fee, making it a viable option for bringing one's own wine."

Positive
Jun 13, 2025View Comment →

From post: Wild Caught Sushi For Takeout

"The author noted that Sugarfish, a standard takeout sushi place, has very limited wild-caught options and frequently runs out, requiring a complicated process to check availability."

Negative
Jun 12, 2025View Comment →

From post: Where To Find Actually Good Sushi In Nyc Not

"Sugarfish was directly recommended as a sushi spot."

Positive
Jun 9, 2025View Comment →

From post: Where To Find Actually Good Sushi In Nyc Not

"A user strongly criticized Sugarfish, stating it is "bad value" with "poorly cut boring fish that's way too cold" and "bland rice that's way too hot," calling it "aggressively bad.""

Negative
Jun 9, 2025View Comment →