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SUGARFISH BY SUSHI NOZAWA

Last Updated: ~1 month ago

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

LA-style sushi w/ consistently good quality & value. Dependable, unpretentious, and a popular takeout option.

Sentiment Overview(Based on 76 Reddit comments)

46% Positive32% Neutral22% Negative

Tags

japanese 72sushi 71omakase 4rice 2View All

Neighborhoods

Midtown

Details

This Japanese sushi spot, originating from Los Angeles, offers a dependable and high-quality dining experience focused on fresh fish and expertly prepared rice. While some critics find it to be a bit of a chain and not on par with more traditional sushi establishments, many patrons praise its consistent quality and value for money. It's a popular choice for both dine-in and takeout, with a business model that prioritizes accessibility and a straightforward approach to sushi.

Food Overview

This establishment offers a Japanese sushi experience, with many patrons highlighting the good quality of the fish and rice. However, some reviews mention issues with fish preparation, such as poor cutting and inconsistent temperature, and criticism of the rice's texture and blend. While some find it to be a great value, others argue it's overpriced for the quality and prefer more authentic or creative sushi options.

Highlights / Recommended

"The 'Nozawa Trust Me' tasting menu is mentioned as a recommended option."

Customer Sentiment

Customer sentiment is divided, with many praising its consistent quality and value, while others criticize it as a chain with a less refined offering compared to more traditional sushi places.

Reddit References

Highlighted Posts

This thread features a lengthy discussion about Sugarfish, with numerous users debating its quality, value, and whether it truly fits the definition of 'good sushi' for its price point. It highlights both strong positive and negative opinions regarding its fish, rice, and overall dining experience.
Sugarfish is repeatedly mentioned as a top choice for takeout sushi, with users appreciating its convenient packaging and consistent quality. Some also note it's a higher-priced option but still considered good for delivery.
This discussion includes a strong negative review comparing Sugarfish to 'awful chain restaurant sushi' with poorly cut, cold fish and bland, hot rice. It also mentions Sugarfish in passing alongside other sushi options like Nobu.
Sugarfish is mentioned multiple times as a dependable and good option for affordable sushi in Manhattan, with one comment specifically recommending it.
This thread includes mixed opinions on Sugarfish, with some defending it against criticism and others calling it 'straight up garbage' or 'awful.' The user also notes it's accessible for lunch.

Recent Mentions

From post: Restaurantsbars Near Brooklyn Paramount And

"This user mentioned Sugarfish as a very close option to Carnegie Hall, suggesting it's a reliable choice."

Positive
Oct 24, 2025View Comment →

From post: Recs Near Carnegie Hall

"The Sugarfish location in the area was mentioned as a good option if one is interested in sushi."

Neutral
Oct 23, 2025View Comment →

From post: Favorite Casual Sushi In Lower Manhattan

"This user loves Sugarfish but finds it out of their price range for a casual sit-down meal."

Positive
Oct 19, 2025View Comment →

From post: Favorite Casual Sushi In Lower Manhattan

"Sugarfish is recommended as a good, albeit chain, sushi restaurant."

Positive
Oct 19, 2025View Comment →

From post: Best Sushi On The Uws

"Does not understand the hype around Sugarfish, finding Kozunori to be a better alternative."

Negative
Oct 15, 2025View Comment →

From post: Best Sushi On The Uws

"Strongly disagrees with Sugarfish, calling it 'dreck'."

Negative
Oct 15, 2025View Comment →

From post: Best Sushi On The Uws

"Sugarfish is suggested as an option for good sushi in a fun atmosphere, offering excellent value and good quality, described as quality but unpretentious."

Positive
Oct 15, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"The user criticizes Sugarfish for not using particularly quality fish and having a boring selection. The fish is also described as being cut poorly and served ice cold, hindering the taste. The rice is noted as being hot and loose, making it difficult to eat, and overall assembly is described as subpar."

Negative
Sep 30, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"This user states that Sugarfish is awful chain restaurant sushi."

Negative
Sep 30, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"The original poster mentions loving Sugarfish but seeking a fusion style, which Sugarfish does not offer. They also recall liking Sushi Samba & Monster Sushi in the past, though acknowledge these might be considered 'crap' by sushi purists."

Neutral
Sep 29, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"Sugarfish is described as the 'Olive Garden of sushi' but still offers quality, appealing to those who prioritize that over other factors."

Neutral
Sep 29, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"Sugarfish is mentioned alongside Nobu as a potential option."

Neutral
Sep 29, 2025View Comment →

From post: Any Hope For Sushi With A Sesame Allergy

"The commenter, who has a serious sesame allergy, mentioned that Sugarfish has accommodated them. This was in response to a user seeking allergy-friendly sushi options."

Positive
Sep 29, 2025View Comment →

From post: Chelsea27th Street Restaurant Suggestions For

"Sugarfish is mentioned as a suggestion."

Neutral
Sep 25, 2025View Comment →

From post: Aged Sushi Recommendations

"The user is hesitant to try this restaurant due to mixed reviews, despite it being a potential option for sushi."

Neutral
Sep 9, 2025View Comment →

From post: Is Erewhon Coming To New York City Heres What We

"This user noted that Sugarfish is thriving in NYC, indicating its popularity and success in the city."

Positive
Sep 2, 2025View Comment →

From post: Best Lunch Deals In Manhattan

"Sugarfish is still considered good, despite not being as amazing as before, and fits the budget. The Nozawa Trust Me tasting is recommended."

Positive
Aug 14, 2025View Comment →

From post: Staying In Midtown 53rd And 6th

"Sugarfish is mentioned as being close by and popular for sushi, although the original poster did not ask for sushi recommendations."

Neutral
Jul 31, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"A strong negative opinion stating Sugarfish is 'straight up garbage.'"

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"Defends Sugarfish, suggesting that negative opinions might stem from it being 'cool to hate.' The commenter notes that while not worth a long wait, it's often accessible for lunch."

Positive
Jul 22, 2025View Comment →