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SUGARFISH BY SUSHI NOZAWA

Last Updated: 21 days ago

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

Dependable & good quality sushi, no frills. A go-to for many, though some find it overrated.

Sentiment Overview(Based on 96 Reddit comments)

50% Positive29% Neutral21% Negative

Tags

japanese 92sushi 90omakase 15nigiri 4View All

Neighborhoods

Midtown

Details

This Japanese restaurant offers a popular and consistent sushi experience, with a focus on fresh ingredients and well-prepared rolls. While some find it to be a reliable and affordable choice, others critique its execution and originality.

Food Overview

Primarily a sushi restaurant, customers frequently recommend the set menus like 'The Nozawa Trust Me.' However, some reviewers have found the fish to be poorly cut and served too cold, with bland rice. Cooked options like crab and lobster hand rolls are also available.

Highlights / Recommended

"The 'Nozawa Trust Me' tasting menu is frequently recommended, and cooked crab and lobster hand rolls are good options for those avoiding raw fish."

Mentioned Dishes:

  • nigiri(2)

Customer Sentiment

Customer sentiment is divided, with many praising the quality and value for money, while a notable portion criticizes the execution and considers it overhyped.

Reddit References

Highlighted Posts

This thread contains a lengthy discussion about Sugarfish, with many users defending its value and quality for the price point, while others criticize its execution and compare it unfavorably to other sushi options.
This discussion features numerous recommendations for Sugarfish, highlighting its LA origins and suitability for those seeking non-omakase sushi, though some users strongly disagree with these recommendations.
Sugarfish is recommended as a perennial favorite for delivery, with one user noting it performs well for takeout and is considered a high-priced but reliable option.
Multiple comments in this thread recommend Sugarfish as a dependable and good option for affordable sushi.
A user recommends Sugarfish for being affordable and delicious, noting that it does not take reservations and is walk-in only.

Recent Mentions

From post: Whats After Sugarfish

"The user and their partner find Sugarfish to be the best value for money and now only opt for omakase when visiting other cities."

Positive
Dec 25, 2025View Comment →

From post: Whats After Sugarfish

"The commenter agrees with the previous statement, finding Sugarfish to be perfectly fine, interesting, and still 'worth it'."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The commenter expresses enjoyment for both Sugarfish and KazuNori."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user states that while Sugarfish doesn't surpass top-tier sushi like Masa or Yasuda, it offers fantastic value for its price point, especially considering it's a no-tip establishment."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"Inquiring about the specific Sugarfish location the previous commenter frequented, as they had a negative experience at the Midtown location but found the Flatiron one consistent."

Neutral
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user suggests that if the original poster enjoyed Sugarfish, they should continue going there, considering the audience of this subreddit often has strong opinions on sushi."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user believes Sugarfish offers an excellent balance of price and quality, suggesting one can pay more for less."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user compares Sugarfish to PF Chang's, stating it's good but not significantly different in fish quality from lower-end places and recommends Sushi on Me for a fun experience."

Neutral
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"A brief statement of enjoyment for Sugarfish."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"This user challenges the notion of 'shaming' Sugarfish lovers and asserts that there are better, similarly priced options available."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter reiterates their criticism of Sugarfish's execution, specifically the poor shaping of nigiri and cold serving temperature of fish and rice, despite acknowledging good value and fish quality."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter criticizes Sugarfish's sushi preparation, noting poorly formed pieces and cold fish/rice, despite acknowledging good fish quality and reasonable price."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The author enjoys Sugarfish and suggests that negative opinions might stem from people being used to more heavily sauced or Americanized sushi, or simply being pretentious."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"This user expresses strong approval for Sugarfish and dismisses other commenters as 'hipsters'."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The author expresses their enjoyment of Sugarfish and disregards negative opinions about it."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter, having lived in LA where Sugarfish was popular, notes that while it's still good in NYC, the service and quality are inferior compared to its LA counterpart."

Neutral
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter agrees that expensive omakase places can be great but also a waste of money."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The author believes Sugarfish surpasses most options under $200 due to its scale and offers a strategy to enhance the experience with add-ons within the $100 budget."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"This user defends Sugarfish as a valid entry point to omakase, bridging the gap between casual sushi and more expensive options, though notes inconsistency in meal quality."

Neutral
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The user finds Sugarfish to be good and a worthwhile experience for those new to sushi or before spending more on sushi."

Positive
Dec 23, 2025View Comment →