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SUGARFISH BY SUSHI NOZAWA

Updated

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

LA-style sushi w/ great value. Dependable quality, but some seek more innovative bites.

Reddit Sentiment for SUGARFISH BY SUSHI NOZAWA(based on 110 Reddit opinions)

45% Positive32% Neutral24% Negative

Tags

japanese 121sushi 119omakase 19japanese 15View All

Neighborhoods

Midtown

Details

This Japanese eatery offers a unique sushi experience, drawing inspiration from the LA sushi scene. Customers praise its consistent quality and value, with many recommending the "Trust Me" tasting menu. While some find it to be a reliable go-to, others suggest exploring beyond this popular chain for more innovative options.

Food Overview

This restaurant specializes in sushi with an LA influence. The "Trust Me" tasting menu is frequently recommended, and the overall value is often praised. However, some diners find the fish quality and rice preparation to be lacking, with one review describing the fish as poorly cut and served too cold, and the rice as bland and too hot.

Highlights / Recommended

"The 'Trust Me' tasting menu, also known as the 'Nozawa' menu, is frequently recommended. Some users suggest substitutions like sea bass or white fish with scallop and salmon."

Mentioned Dishes:

  • nigiri(2)

Customer Sentiment

Customers are divided, with many appreciating the consistent quality and value, while others feel it's a popular chain that doesn't stand out from the crowd.

Reddit Opinions & Reviews

Top Reddit Posts About SUGARFISH BY SUSHI NOZAWA

A lengthy discussion where users debate the merits of Sugarfish, with some defending it as a great value and entry point to omakase, while others criticize its execution and compare it unfavorably to other sushi establishments.
This thread features multiple recommendations for Sugarfish, with users highlighting its LA origins and value. Some users debate whether its set menus constitute 'omakase' and discuss its place in the NYC sushi scene.
A user recommends Sugarfish, noting that the value is great and the fish is of good quality.
Sugarfish is recommended for its affordability and deliciousness, with the caveat that it doesn't take reservations and operates on a walk-in basis.
Sugarfish is recommended for its nicely packaged sushi in a box style.
This discussion revolves around the waitlist procedures at Sugarfish, with users sharing experiences about wait times, the lack of online sign-ups, and strategies to avoid long waits.
Sugarfish is discussed as a benchmark for sushi in Manhattan, with users debating its quality and value compared to other establishments, and some users strongly criticizing it.
Sugarfish is mentioned as a perennial favorite for takeout, noted for performing well in delivery and being a reliable option, though some consider it pricey.

Recent Reddit Mentions

From post: What Is Your Most Frequented Restaurant

"This user agrees that the rice at Sugarfish is terrible."

Negative
May 7, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user has been going to KazuNori for at least 4 years, multiple times a year, and wonders about their total spending."

Positive
May 7, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user mentions Kazu-Nori as a sister restaurant to Sugarfish, referring to it as the original roll bar."

Positive
May 6, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user elaborates on why they find Sugarfish awful: the rice is too warm, fish too cold and poorly cut, the quality is below mediocre, the fish selection is boring, and it's overpriced for a fake omakase. They consider it garbage in NYC."

Negative
May 6, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user prefers the Sugarfish location near the Flatiron building and has avoided the Midtown East location due to a past bad experience."

Positive
May 6, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user explains that Sugarfish is not awful, but rather overpriced for what is essentially 'pretend omakase' as it's a set menu."

Negative
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user is asking for the reasons why Sugarfish is considered awful."

Neutral
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user has also been going to Kazunori many times."

Neutral
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user recommends the 'Nozawa' trust me menu at Sugarfish, suggesting substitutions for sea bass and white fish with scallop and salmon."

Positive
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user finds Sugarfish awful."

Negative
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user recommends adding Kazunori to the rotation alongside Sugarfish."

Neutral
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user finds Sugarfish to be very good and goes there about once a week, asking for the OP's go-to order."

Positive
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user can't stop going to Sugarfish, finding it consistent, fresh, and never disappointing."

Positive
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user lists Sugarfish and Swoony's as frequently visited restaurants."

Positive
May 5, 2026View Comment →

From post: Spots Where Bar Seated Meal Is Great

"Sugar Fish is mentioned as a potential place for bar side dining."

Neutral
May 3, 2026View Comment →

From post: Any Way To Get On Sugarfish Wait List Without

"This commenter mentioned that Sugarfish used to allow online waitlist sign-ups in the late 2010s but no longer does due to increased popularity, suggesting this feature is unlikely to return."

Neutral
Apr 3, 2026View Comment →

From post: Any Way To Get On Sugarfish Wait List Without

"This user reminisced about Sugarfish previously allowing online waitlist additions in the late 2010s, but noted this practice has ceased due to the restaurant's popularity, making a return unlikely."

Neutral
Apr 3, 2026View Comment →

From post: Any Way To Get On Sugarfish Wait List Without

"In response to waitlist procedures at Sugarfish, this user observed that they no longer receive text notifications for waitlists and speculated about the business potential of selling waitlist spots."

Neutral
Apr 2, 2026View Comment →

From post: Any Way To Get On Sugarfish Wait List Without

"This commenter confirmed that it's difficult to get on the Sugarfish waitlist without being present, noting that they often require in-person waits even if the list isn't long."

Negative
Apr 2, 2026View Comment →

From post: Any Way To Get On Sugarfish Wait List Without

"This user recalled not having to wait at a Sugarfish location and suggested going early to avoid waits."

Neutral
Apr 1, 2026View Comment →