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SUGARFISH BY SUSHI NOZAWA

Last Updated: 8 days ago

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

LA-style sushi w/ signature "Trust Me" tasting. Quality fish & expert rice prep, though some find the style unique.

Sentiment Overview(Based on 99 Reddit comments)

49% Positive30% Neutral20% Negative

Tags

japanese 94sushi 92omakase 15nigiri 4View All

Neighborhoods

Midtown

Details

This Japanese restaurant offers a distinctive sushi experience with a focus on high-quality fish and expertly prepared rice. Diners often highlight the "Trust Me" tasting menu as a must-try, experiencing a curated selection of their best offerings. While many praise the consistency and value, some find the rice preparation and fish cutting to be unique and not to their traditional preference.

Food Overview

Primarily a sushi restaurant, the menu features a "Trust Me" tasting option that is frequently recommended for experiencing the best of the restaurant. Some diners find the fish quality to be good, while others have noted criticisms regarding the cut and temperature of the fish, as well as the texture and temperature of the rice. Cooked options like crab and lobster hand rolls are available for those avoiding raw fish.

Highlights / Recommended

"The "Trust Me" tasting menu is consistently recommended as the best way to experience the restaurant's offerings. Cooked crab and lobster hand rolls are also good options for those who prefer not to eat raw fish."

Mentioned Dishes:

  • nigiri(2)

Customer Sentiment

Customer feedback is divided, with many commending the consistent quality and value, while a vocal minority criticizes the unique preparation of fish and rice.

Reddit References

Highlighted Posts

This thread contains extensive discussion about Sugarfish, with many users recommending it for its quality and value, while others express strong negative opinions about its preparation methods.
This discussion delves into Sugarfish's place in the NYC sushi scene, with many defending it as a great value and entry-level option, while others criticize its execution compared to higher-end establishments.
Sugarfish is frequently mentioned as a top choice for takeout sushi, praised for its quality and convenient packaging, though some note it can be pricey.
In this thread, Sugarfish is suggested as a good option on the Upper West Side, with one commenter comparing it to Olive Garden but still acknowledging its appeal and quality for the price.
Sugarfish is recommended for its good value, with the "Nozawa Trust Me" tasting being specifically highlighted as a worthwhile experience.
A commenter with a severe sesame allergy reported that Sugarfish was able to accommodate them, indicating a willingness to handle dietary restrictions.
Sugarfish is discussed as a potential option for a tasting menu, with opinions ranging from it being 'just okay' to 'straight up garbage,' highlighting the divided sentiment.

Recent Mentions

From post: Midtown Manhattan Corkage Fees

"The corkage fee at this restaurant is $27."

Neutral
Feb 14, 2026View Comment →

From post: Moody Restaurants Around Central Park For

"This user recommended Sugarfish as a dining option."

Neutral
Feb 11, 2026View Comment →

From post: Albacore Sushi

"A user suggested Sugarfish in response to a question about finding Albacore sushi in NYC."

Positive
Jan 13, 2026View Comment →

From post: Whats After Sugarfish

"The user and their partner find Sugarfish to be the best value for money and now only opt for omakase when visiting other cities."

Positive
Dec 25, 2025View Comment →

From post: Whats After Sugarfish

"The commenter agrees with the previous statement, finding Sugarfish to be perfectly fine, interesting, and still 'worth it'."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The commenter expresses enjoyment for both Sugarfish and KazuNori."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user states that while Sugarfish doesn't surpass top-tier sushi like Masa or Yasuda, it offers fantastic value for its price point, especially considering it's a no-tip establishment."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"Inquiring about the specific Sugarfish location the previous commenter frequented, as they had a negative experience at the Midtown location but found the Flatiron one consistent."

Neutral
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user suggests that if the original poster enjoyed Sugarfish, they should continue going there, considering the audience of this subreddit often has strong opinions on sushi."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user believes Sugarfish offers an excellent balance of price and quality, suggesting one can pay more for less."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user compares Sugarfish to PF Chang's, stating it's good but not significantly different in fish quality from lower-end places and recommends Sushi on Me for a fun experience."

Neutral
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"A brief statement of enjoyment for Sugarfish."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"This user challenges the notion of 'shaming' Sugarfish lovers and asserts that there are better, similarly priced options available."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter reiterates their criticism of Sugarfish's execution, specifically the poor shaping of nigiri and cold serving temperature of fish and rice, despite acknowledging good value and fish quality."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter criticizes Sugarfish's sushi preparation, noting poorly formed pieces and cold fish/rice, despite acknowledging good fish quality and reasonable price."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The author enjoys Sugarfish and suggests that negative opinions might stem from people being used to more heavily sauced or Americanized sushi, or simply being pretentious."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"This user expresses strong approval for Sugarfish and dismisses other commenters as 'hipsters'."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The author expresses their enjoyment of Sugarfish and disregards negative opinions about it."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter, having lived in LA where Sugarfish was popular, notes that while it's still good in NYC, the service and quality are inferior compared to its LA counterpart."

Neutral
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter agrees that expensive omakase places can be great but also a waste of money."

Positive
Dec 23, 2025View Comment →