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SUGARFISH BY SUSHI NOZAWA

Updated

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

Dependable sushi w/ good value. Some find it disappointing, others a go-to.

Reddit Sentiment for SUGARFISH BY SUSHI NOZAWA(based on 90 Reddit opinions)

50% Positive29% Neutral21% Negative

Tags

japanese 98sushi 96omakase 16nigiri 4View All

Neighborhoods

Midtown

Details

This Japanese restaurant, known for its sushi, offers a unique dining experience with a focus on quality and value. While some patrons find it to be a dependable and good choice, others have expressed disappointment, citing issues with fish quality, preparation, and rice texture. Despite mixed reviews, many appreciate its accessible price point and the convenience of its various locations.

Food Overview

The restaurant specializes in sushi, with many customers recommending it for its perceived good quality and value. However, there are also strong criticisms regarding the quality of the fish, the way it's cut, and the texture and temperature of the rice. Some find it to be a disappointing experience, while others view it as a reliable and affordable choice.

Highlights / Recommended

"The 'Nozawa Trust Me' tasting menu is specifically recommended. Additionally, cooked crab and lobster hand rolls are mentioned as good options for those who prefer not to eat raw fish."

Mentioned Dishes:

  • nigiri(2)

Customer Sentiment

Customer feedback is divided, with some praising its consistent quality and value, while others criticize the fish preparation and rice. It's seen as a solid, accessible option by many, but not a top-tier experience for everyone.

Reddit Opinions & Reviews

Top Reddit Posts About SUGARFISH BY SUSHI NOZAWA

This post has multiple comments discussing Sugarfish. Some defend it as good value and a solid choice, while others criticize its fish quality and preparation, with some even calling it 'aggressively bad.'
A lengthy discussion where many users defend Sugarfish as a great entry-level sushi option, praising its value and quality. Conversely, others criticize the execution, noting poorly formed nigiri and cold temperatures, though acknowledging the good fish quality.
One commenter strongly recommends Sugarfish for its affordability and deliciousness, highlighting that it's available on a walk-in basis and doesn't offer omakase.
Multiple users discuss Sugarfish's suitability for takeout, with one noting its consistent quality for delivery and another mentioning limitations with wild-caught options and frequent sell-outs.
Several comments mention Sugarfish as a good, dependable option for affordable sushi, with one user specifically stating they would prefer it.
This thread includes a user who finds Sugarfish 'just okay' and not worth the hype, contrasting with another who defends it as 'cool to hate' and accessible for lunch.
Sugarfish is suggested as a good option with excellent value and quality, though one commenter disagrees strongly, calling it 'dreck' and another prefers a different establishment.

Recent Reddit Mentions

From post: Seafood Or Sushi Theater District Blue Fin

"A commenter suggested Sugarfish, noting it's a 5-minute walk away and a consistent crowd-pleaser that isn't overly expensive."

Positive
Mar 7, 2026View Comment →

From post: Omakase Rec West Village 100

"This user reacted negatively to the Sugarfish suggestion, calling it a 'sad birthday'."

Negative
Mar 4, 2026View Comment →

From post: Omakase Rec West Village 100

"This user suggested Sugarfish as an omakase option."

Neutral
Mar 4, 2026View Comment →

From post: Flexible Omakase In Nyc

"Sugarfish is suggested as a suitable restaurant for the group's needs, implying it can accommodate both omakase-style preferences and a la carte ordering."

Positive
Feb 15, 2026View Comment →

From post: Midtown Manhattan Corkage Fees

"The corkage fee at this restaurant is $27."

Neutral
Feb 14, 2026View Comment →

From post: Moody Restaurants Around Central Park For

"This user recommended Sugarfish as a dining option."

Neutral
Feb 11, 2026View Comment →

From post: Albacore Sushi

"A user suggested Sugarfish in response to a question about finding Albacore sushi in NYC."

Positive
Jan 13, 2026View Comment →

From post: Whats After Sugarfish

"The user and their partner find Sugarfish to be the best value for money and now only opt for omakase when visiting other cities."

Positive
Dec 25, 2025View Comment →

From post: Whats After Sugarfish

"The commenter agrees with the previous statement, finding Sugarfish to be perfectly fine, interesting, and still 'worth it'."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The commenter expresses enjoyment for both Sugarfish and KazuNori."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user states that while Sugarfish doesn't surpass top-tier sushi like Masa or Yasuda, it offers fantastic value for its price point, especially considering it's a no-tip establishment."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"Inquiring about the specific Sugarfish location the previous commenter frequented, as they had a negative experience at the Midtown location but found the Flatiron one consistent."

Neutral
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user suggests that if the original poster enjoyed Sugarfish, they should continue going there, considering the audience of this subreddit often has strong opinions on sushi."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user believes Sugarfish offers an excellent balance of price and quality, suggesting one can pay more for less."

Positive
Dec 24, 2025View Comment →

From post: Whats After Sugarfish

"The user compares Sugarfish to PF Chang's, stating it's good but not significantly different in fish quality from lower-end places and recommends Sushi on Me for a fun experience."

Neutral
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"A brief statement of enjoyment for Sugarfish."

Positive
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"This user challenges the notion of 'shaming' Sugarfish lovers and asserts that there are better, similarly priced options available."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter reiterates their criticism of Sugarfish's execution, specifically the poor shaping of nigiri and cold serving temperature of fish and rice, despite acknowledging good value and fish quality."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The commenter criticizes Sugarfish's sushi preparation, noting poorly formed pieces and cold fish/rice, despite acknowledging good fish quality and reasonable price."

Negative
Dec 23, 2025View Comment →

From post: Whats After Sugarfish

"The author enjoys Sugarfish and suggests that negative opinions might stem from people being used to more heavily sauced or Americanized sushi, or simply being pretentious."

Positive
Dec 23, 2025View Comment →