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SUGARFISH BY SUSHI NOZAWA

Last Updated: 3 days ago

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

Dependable sushi w/ good quality fish & great value. Popular, but be ready for a wait - no res.

Sentiment Overview(Based on 69 Reddit comments)

45% Positive33% Neutral22% Negative

Tags

japanese 65sushi 64omakase 4rice 2View All

Neighborhoods

Midtown

Details

This Japanese sushi spot is a popular choice for those seeking a dependable and delicious meal, with many praising its good quality fish and great value. It's often recommended for its consistently good sushi, though some diners note it can be crowded and doesn't take reservations.

Food Overview

The sushi here is frequently recommended for its good quality and value, with many users praising it as a consistent and satisfying option. However, there are also strong negative opinions, with some critics describing the fish as poorly cut and too cold, and the rice as bland and too hot. Some users also note that the restaurant may have limited wild-caught options.

Highlights / Recommended

"While specific dishes aren't consistently highlighted, 'The Nozawa Trust Me' tasting menu is mentioned positively. Cooked crab and lobster hand rolls are also recommended for those avoiding raw fish."

Customer Sentiment

Customers generally find the sushi to be of good quality and value, making it a reliable choice. However, some reviews are critical, citing issues with fish preparation and rice quality, and the restaurant is known for being crowded.

Reddit References

Highlighted Posts

This thread discusses various sushi options in NYC, with Sugarfish being a frequent recommendation for its value and quality. Some users defend it against criticism, while others argue it's not the best for specific cravings.
Sugarfish is mentioned as a good option for a first-time sushi experience, noted for its quality and price. The discussion touches on wait times and its popularity as a chain.
In this discussion, Sugarfish is brought up as a comparison point for other sushi restaurants. One user describes it as the 'Olive Garden of sushi' but still quality, while another strongly criticizes its fish and rice preparation.
A comment recommends Sugarfish, highlighting that the value is great and the fish is good quality.
Sugarfish is recommended as an affordable and delicious option, with a note that it does not take reservations and is walk-in only.

Recent Mentions

From post: Recommendations For Sushi In Manhattan Similar To

"The user criticizes Sugarfish for not using particularly quality fish and having a boring selection. The fish is also described as being cut poorly and served ice cold, hindering the taste. The rice is noted as being hot and loose, making it difficult to eat, and overall assembly is described as subpar."

Negative
Sep 30, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"This user states that Sugarfish is awful chain restaurant sushi."

Negative
Sep 30, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"The original poster mentions loving Sugarfish but seeking a fusion style, which Sugarfish does not offer. They also recall liking Sushi Samba & Monster Sushi in the past, though acknowledge these might be considered 'crap' by sushi purists."

Neutral
Sep 29, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"Sugarfish is described as the 'Olive Garden of sushi' but still offers quality, appealing to those who prioritize that over other factors."

Neutral
Sep 29, 2025View Comment →

From post: Recommendations For Sushi In Manhattan Similar To

"Sugarfish is mentioned alongside Nobu as a potential option."

Neutral
Sep 29, 2025View Comment →

From post: Any Hope For Sushi With A Sesame Allergy

"The commenter, who has a serious sesame allergy, mentioned that Sugarfish has accommodated them. This was in response to a user seeking allergy-friendly sushi options."

Positive
Sep 29, 2025View Comment →

From post: Chelsea27th Street Restaurant Suggestions For

"Sugarfish is mentioned as a suggestion."

Neutral
Sep 25, 2025View Comment →

From post: Aged Sushi Recommendations

"The user is hesitant to try this restaurant due to mixed reviews, despite it being a potential option for sushi."

Neutral
Sep 9, 2025View Comment →

From post: Is Erewhon Coming To New York City Heres What We

"This user noted that Sugarfish is thriving in NYC, indicating its popularity and success in the city."

Positive
Sep 2, 2025View Comment →

From post: Best Lunch Deals In Manhattan

"Sugarfish is still considered good, despite not being as amazing as before, and fits the budget. The Nozawa Trust Me tasting is recommended."

Positive
Aug 14, 2025View Comment →

From post: Staying In Midtown 53rd And 6th

"Sugarfish is mentioned as being close by and popular for sushi, although the original poster did not ask for sushi recommendations."

Neutral
Jul 31, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"A strong negative opinion stating Sugarfish is 'straight up garbage.'"

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"Defends Sugarfish, suggesting that negative opinions might stem from it being 'cool to hate.' The commenter notes that while not worth a long wait, it's often accessible for lunch."

Positive
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"A brief, strong negative opinion stating Sugarfish is 'awful.'"

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"A negative opinion on Sugarfish, stating it was just okay and surprising given its popularity. The user implies it's not worth the hype."

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"The user is looking for something more varied and creative than sushi, expressing a preference against it for their dining situation."

Negative
Jul 22, 2025View Comment →

From post: Looking For Notable Tasting Menu Around 100 At A

"This restaurant offers a tasting menu that is not excessively expensive and is fine for one person to order while others do not, especially if the person enjoys sushi."

Positive
Jul 22, 2025View Comment →

From post: Best Cooked Sushi Rolls

"Sugarfish offers cooked crab and lobster hand rolls, which are a good option for those avoiding raw fish. The user who received the recommendation plans to add them to their list."

Positive
Jul 21, 2025View Comment →

From post: Favorite Nonomakase Sushi Looking For Something

"Sugarfish is mentioned positively, with a specific note that it's particularly good for lunch."

Positive
Jul 13, 2025View Comment →

From post: Quintessential First Time Experience For Fiance

"The user agrees that Sugarfish is good value for money, stating they prefer it over many more expensive places, and has had good luck with shorter waits at the Brooklyn location."

Positive
Jul 11, 2025View Comment →