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MAM

Updated

Phone: (347) 531-5165

Address: 70 FORSYTH STREET 10002

TLDR

Uncompromising Vietnamese street food w/ funky flavors & unique seating. Menu changes freq. Must-try tofu & shrimp paste dishes.

Reddit Sentiment for MAM(based on 60 Reddit opinions)

40% Positive35% Neutral20% Negative

Achievements and Accolades

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Tags

vietnamese 38northern vietnamese 3asian 2vietnamese 10pho 9banh mi 3View All

Neighborhoods

Chinatown

Instagram Posts References

Summary

Recent Articles

Mắm
very positive

Sonal Shah praises Mắm for its incredible Vietnamese food, unique seating, and flavorful dishes, calling it a restaurant for all seasons.

Sonal Shah Jul 17, 2025
Read More →
Infatuation

Details

This Vietnamese restaurant offers a dynamic and authentic dining experience, with a menu that frequently changes to reflect seasonal availability. Patrons can expect a communal, street-food-inspired atmosphere, often involving unique seating like plastic stools or benches. While some find the seating uncomfortable, the exceptional quality and unique flavors of the dishes, particularly those featuring house-made tofu and potent fermented shrimp paste, make it a worthwhile destination.

Food Overview

The restaurant offers authentic Vietnamese cuisine with a focus on unique, often "funky" flavors, particularly highlighted by its "mắm tôm" (fermented shrimp paste). Dishes like the "Bún Đậu Đặc Biệt" platter, "Nấm Cuốn" mushroom rolls, "Ốc Bươu Nhồi Thịt" (stuffed snails), and house-made tofu are frequently recommended. The menu is seasonal and changes often, with some dishes like pho only available in cooler months. While many praise the authenticity and quality, a few find certain dishes, like the blood sausage and intestines, to be an acquired taste or feel the restaurant is overrated and overpriced.

Highlights / Recommended

"Highly recommended dishes include the "Bún Đậu Đặc Biệt" platter, "Nấm Cuốn" mushroom rolls, "Ốc Bươu Nhồi Thịt" (stuffed snails), "Gỏi Ngheu" (raw surf clam), "Bún Hến" (noodle soup with clams), and their house-made fried tofu. The pho is also frequently praised when available."

Mentioned Dishes:

  • bún hến(2)
  • bún đậu đặc biệt(2)

Customer Sentiment

Overall, customers have a very positive sentiment towards the restaurant, praising its authentic and flavorful Vietnamese cuisine, especially unique dishes and house-made ingredients. Some note that the unique seating arrangements can be uncomfortable, but the food quality generally outweighs this concern.

Reddit Opinions & Reviews

Top Reddit Posts About MAM

Multiple users highly recommend this restaurant for its pho, with one calling it the best they've ever had and another stating it's the best pho they've had outside of Vietnam.
This restaurant is highly recommended for its "funky" and authentic Vietnamese offerings, specifically mentioning the fermented shrimp paste and unique offal dishes like blood sausage and intestines.
A lengthy discussion where one user criticizes the restaurant as overrated and overpriced, while others defend its authentic and elevated Vietnamese offerings, particularly its unique regional specialties and house-made components.
A user praises this establishment in Chinatown for its authentic Vietnamese food, describing it as fast, delicious, and homey, living up to its hype.
This restaurant is recommended for its Vietnamese cuisine and its rotating menu that frequently changes, offering unique dishes.

Recent Reddit Mentions

From post: Give Me Your Funkiest Southeast Asian Spotsdishes

"This commenter agreed with the suggestion of Mam in Chinatown, stating that they and their son frequently eat there and enjoy the appetizers."

Positive
Apr 13, 2026View Comment →

From post: Give Me Your Funkiest Southeast Asian Spotsdishes

"Replying to a comment about Mam, this user, who is Vietnamese, confirmed the restaurant's funky offerings. They specifically mentioned the 'bún đậu', which includes Vietnamese blood sausage, intestines, and an offal and pigs blood congee as a special."

Positive
Apr 13, 2026View Comment →

From post: Give Me Your Funkiest Southeast Asian Spotsdishes

"The commenter suggested Mam in Chinatown, highlighting their fermented shrimp paste as one of the funkiest items they've ever eaten."

Positive
Apr 12, 2026View Comment →

From post: Mam Hot Take

"Responding to the 'hole in the wall cosplay' comment, the original poster expressed disbelief that the intentionally rustic setting would be considered 'bougie and nice inside' and questioned why other Vietnamese restaurants don't adopt similar aesthetics to charge more."

Negative
Mar 24, 2026View Comment →

From post: Mam Hot Take

"This commenter was highly critical of Mam, stating it's not just overrated but 'half inedible' and a product of hype and marketing from food publications."

Negative
Mar 23, 2026View Comment →

From post: Mam Hot Take

"The author explained that mentioning Korean blood sausage was to show they enjoy other types, and the quotes around 'authenticity' were due to the term's loaded nature. They maintained that disliking a dish is not disrespectful to a culture."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This user further pressed the original poster on their 'authenticity' comment and their apparent dislike for authentic Vietnamese flavors, suggesting it was disrespectful."

Negative
Mar 23, 2026View Comment →

From post: Mam Hot Take

"In a reply, the author clarified their 'authenticity' comment, stating it was not a criticism of the food being inauthentic, but rather that the restaurant kept dishes true to their nature, even if those flavors were not to their personal taste. They reiterated their criticism of the food's taste, hype, and value."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This commenter humorously suggested that someone from the West Coast might find Vietnamese food in Flushing to be average, implying subjective taste preferences apply universally."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"Identifying as Northern Vietnamese, this commenter agreed that Mam is overrated and not great, attributing its popularity to its photogenic qualities and adventurous offerings rather than inherent quality."

Negative
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This commenter noted that pho was not available on the menu during their visit, being listed only as a 'winter menu item'."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"The original poster responded to the 'elevated' Vietnamese food comment, questioning what makes it elevated beyond media hype and hipster presentation. They also noted that pho was not on the menu during their visit, only available as a 'winter menu item'."

Negative
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This user agreed that Bánh Anh Em offers a good mix of regional Vietnamese dishes."

Positive
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This second-generation Vietnamese commenter felt Mam was 'thoroughly whelmed' and suggested its positive perception is amplified by New Yorkers enjoying the experience of 'cosplaying' as locals."

Negative
Mar 22, 2026View Comment →

From post: Mam Hot Take

"Acknowledging the previous point, this commenter agreed that their assessment of the number of Vietnamese restaurants might have been too dismissive."

Neutral
Mar 22, 2026View Comment →

From post: Mam Hot Take

"This commenter agreed with the previous point about the diversity of Vietnamese restaurants in Manhattan's Chinatown."

Neutral
Mar 22, 2026View Comment →

From post: Mam Hot Take

"In response to a query about favorite spots, this commenter recommended Bánh Anh Em, noting their parents enjoyed the banh mi bread, rice rolls, and Cha Ca La Vong, suggesting well-executed dishes are universally appreciated by Vietnamese people."

Positive
Mar 22, 2026View Comment →

From post: Mam Hot Take

"This commenter felt that Mam's intentionally rustic 'hole in the wall' aesthetic felt like 'cosplay' and was surprising given the assumption of a nicer interior, especially for a place serving a $40 bowl of pho."

Negative
Mar 22, 2026View Comment →

From post: Mam Hot Take

"Responding to the original poster's comment about authenticity, this user questioned the poster's comparison of Vietnamese blood sausage to Korean style and the use of the term 'authenticity'."

Neutral
Mar 22, 2026View Comment →

From post: Mam Hot Take

"This user inquired about the original commenter's parents' favorite Vietnamese spots in the city, noting Mam's food leans Northern Vietnamese."

Neutral
Mar 22, 2026View Comment →