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MAM

Updated

Phone: (347) 531-5165

Address: 70 FORSYTH STREET 10002

TLDR

Heartfelt Vietnamese cooking with unique dishes & a rotating menu. Sit on low stools for an authentic street food vibe.

Reddit Sentiment for MAM(based on 70 Reddit opinions)

44% Positive26% Neutral17% Negative

Achievements and Accolades

Achievement logo

Tags

vietnamese 41northern vietnamese 4southeast asian 2vietnamese 11pho 11tofu 7View All

Neighborhoods

Chinatown

Instagram Posts References

The post highlights a lunch experience at Ma'am, praising the food for being 'punchy and pungent'. Specific dishes enjoyed included crispy tofu, blood sausage, and intestine, all of which were loved by the individual. The overall meal was highly memorable.

Mám NYC is a highly recommended Vietnamese restaurant that specializes in authentic small plates and street food, aiming to replicate the dining experience found in Vietnam. The establishment features unique dishes that are difficult to find at other Vietnamese restaurants in the United States. Although the reviewer found some dishes not to their personal taste, they strongly encouraged others to visit, highlighting the food's authenticity and precise flavors. The restaurant is particularly noted for its outdoor seating arrangement, enhancing the Vietnamese street food ambiance.

Featured Articles

Dedicated reviews and comprehensive features focusing directly on this restaurant.

Mắm
very positive

Sonal Shah praises Mắm for its incredible Vietnamese food, unique seating, and flavorful dishes, calling it a restaurant for all seasons.

Sonal ShahJul 17, 2025
Read More →
Infatuation

Other Article Mentions

Lists, round-ups, and guides where this restaurant is mentioned alongside others.

Mentioned In
New to the Hit List (June 2026)
very positive

Mắm on the Lower East Side serves heartfelt Vietnamese cuisine, including an essential bún đậu mắm tôm and housemade tofu, with a sister spot, Phê, offering coffee and bánh mì.

ResyJun 1, 2026
Mentioned In
The Best Restaurants in the Lower East Side

Mắm, a Vietnamese restaurant born from a pop-up, has expanded to meet demand, offering a unique rotating menu of dishes like snails and fermented rice hot pot on low plastic stools.

InfatuationMay 11, 2026
Mentioned In
The Best Outdoor Dining in NYC
positive

Mắm's sidewalk seating with low stools offers a unique experience in Chinatown, perfect for enjoying flavorful Vietnamese dishes like bún đậu đặc biệt and mushroom-filled nấm cuốn.

Bryan KimMay 7, 2026
Read More →
Infatuation
Mentioned In
The Resy Hit List: May 2026
positive

Mắm offers heartfelt Vietnamese cooking, including an essential bún dau mam tôm platter, alongside a new venture, Phê, serving coffee and bánh mì.

ResyMay 1, 2026
Mentioned In
The 31 Best Restaurants On The Lower East Side
very positive

Mắm serves uncompromising Vietnamese food, featuring fresh tofu and springy blood sausage, with a seasonal menu that shines in both summer and winter offerings.

Bryan KimApr 21, 2026
Read More →
Infatuation
Mentioned In
The Resy Hit List: New York’s Essential Restaurants, February 2026
positive

Mắm on the Lower East Side serves heartfelt Vietnamese cuisine, including signature phở and the complex bún dau mam tôm, with an emphasis on housemade ingredients.

ResyFeb 1, 2026
Mentioned In
The Resy Hit List: January 2026
positive

Mắm serves heartfelt Vietnamese cuisine, with signature pho and a must-order bún dau mam tôm platter, offering a communal dining experience.

Resy StaffJan 1, 2026
Mentioned In
The Eater 38: Winter 2026

EaterDate unknown

Details

Mắm is a Vietnamese restaurant praised for its authentic and heartfelt cuisine, with a rotating menu that keeps the dining experience fresh and exciting [1], [2]. Diners can expect unique dishes, often served on low stools or benches, fostering a communal atmosphere [1]. The restaurant is particularly known for its signature Bún Đậu Đặc Biệt platter and housemade tofu, offering a taste of regional Vietnamese flavors [1], [3].

Food Overview

Mắm offers authentic Vietnamese cuisine with a dynamic, frequently changing menu. Signature dishes include the Bún Đậu Đặc Biệt platter, featuring various pork preparations, fresh herbs, and housemade tofu, as well as pho and flavorful mushroom rolls [1], [2]. Some diners appreciate the unique and 'funky' offerings like fermented shrimp paste and offal, while others find certain dishes not to their personal taste or consider the restaurant overrated and expensive [3], [4]. A seasonal vegetarian option is consistently available [5].

Highlights / Recommended

"Standout dishes include the Bún Đậu Đặc Biệt platter, housemade tofu, and pho. The restaurant is also noted for its unique offerings like stuffed snails and mushroom rolls [1]."

Mentioned Dishes:

  • bún đậu đặc biệt(3)
  • housemade tofu(3)
  • bún dau mam tôm(3)
  • bún đậu mắm tôm(2)
  • nấm cuốn(2)

Customer Sentiment

Customers generally praise Mam for its authentic and flavorful Vietnamese cuisine, with many highlighting specific dishes like pho and the Bún Đậu Đặc Biệt platter. However, some find the restaurant to be overpriced and the seating less than comfortable [1], [2], [3].

Reddit Opinions & Reviews

Top Reddit Posts About MAM

This thread contains a lengthy discussion about Mam, with many users debating its authenticity, price, and quality. Several users praise it for its unique offerings, while others find it overrated.
A user shares a negative review of Mam, calling it overrated and overpriced, and criticizing specific dishes. This sparks a significant debate in the comments with many defending the restaurant's elevated Vietnamese cuisine.
Mam is recommended as a fun Vietnamese dining option in the LES, noted for being trendy and busy on weekends.
Mam is recommended for its funky and authentic Vietnamese offerings, including dishes with fermented shrimp paste and offal.
Mam is listed as one of the top Vietnamese restaurants in NYC by a user who identifies as Vietnamese, indicating strong local appreciation.

Recent Reddit Mentions

From post: Hanoi House In The East Village Has The Most

"The user suggests that Mam's pho, available only in colder months, might be even more similar to the northern-style pho found in Hanoi than what's offered at Hanoi House."

Positive
Jun 6, 2026View Comment →

From post: Porkchops Over Rice Village Made A Stop Before

"The user pointed out Mắm as a restaurant offering a northern Vietnamese specialty called 'bún đậu mắm tôm'."

Positive
Jun 3, 2026View Comment →

From post: Where Would You Go In The Les If It Was Your

"Mam is recommended for Vietnamese coffee and pho."

Positive
May 20, 2026View Comment →

From post: Where Would You Go In The Les If It Was Your

"Phe is recommended for Vietnamese coffee and pho."

Positive
May 20, 2026View Comment →

From post: Went To Bong Cambodian Tonight Would Not Recommend

"This commenter stated that Mam is Vietnamese and that the quality of its food does not compare to Bong."

Negative
May 16, 2026View Comment →

From post: Went To Bong Cambodian Tonight Would Not Recommend

"This commenter simply stated that 'Mam is great'."

Positive
May 16, 2026View Comment →

From post: Went To Bong Cambodian Tonight Would Not Recommend

"The original poster compared Bong to Mam, noting that Mam is likely around $50 per person, easier to get a reservation, and more conveniently located, while offering a similar dining experience."

Neutral
May 16, 2026View Comment →

From post: Best Midpriced Vegfriendly Cuisinefocused

"Mam was listed as a favorite among Asian restaurants with excellent vegetarian options."

Positive
May 11, 2026View Comment →

From post: Give Me Your Funkiest Southeast Asian Spotsdishes

"This commenter agreed with the suggestion of Mam in Chinatown, stating that they and their son frequently eat there and enjoy the appetizers."

Positive
Apr 13, 2026View Comment →

From post: Give Me Your Funkiest Southeast Asian Spotsdishes

"Replying to a comment about Mam, this user, who is Vietnamese, confirmed the restaurant's funky offerings. They specifically mentioned the 'bún đậu', which includes Vietnamese blood sausage, intestines, and an offal and pigs blood congee as a special."

Positive
Apr 13, 2026View Comment →

From post: Give Me Your Funkiest Southeast Asian Spotsdishes

"The commenter suggested Mam in Chinatown, highlighting their fermented shrimp paste as one of the funkiest items they've ever eaten."

Positive
Apr 12, 2026View Comment →

From post: Mam Hot Take

"Responding to the 'hole in the wall cosplay' comment, the original poster expressed disbelief that the intentionally rustic setting would be considered 'bougie and nice inside' and questioned why other Vietnamese restaurants don't adopt similar aesthetics to charge more."

Negative
Mar 24, 2026View Comment →

From post: Mam Hot Take

"This commenter was highly critical of Mam, stating it's not just overrated but 'half inedible' and a product of hype and marketing from food publications."

Negative
Mar 23, 2026View Comment →

From post: Mam Hot Take

"The author explained that mentioning Korean blood sausage was to show they enjoy other types, and the quotes around 'authenticity' were due to the term's loaded nature. They maintained that disliking a dish is not disrespectful to a culture."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This user further pressed the original poster on their 'authenticity' comment and their apparent dislike for authentic Vietnamese flavors, suggesting it was disrespectful."

Negative
Mar 23, 2026View Comment →

From post: Mam Hot Take

"In a reply, the author clarified their 'authenticity' comment, stating it was not a criticism of the food being inauthentic, but rather that the restaurant kept dishes true to their nature, even if those flavors were not to their personal taste. They reiterated their criticism of the food's taste, hype, and value."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This commenter humorously suggested that someone from the West Coast might find Vietnamese food in Flushing to be average, implying subjective taste preferences apply universally."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"Identifying as Northern Vietnamese, this commenter agreed that Mam is overrated and not great, attributing its popularity to its photogenic qualities and adventurous offerings rather than inherent quality."

Negative
Mar 23, 2026View Comment →

From post: Mam Hot Take

"This commenter noted that pho was not available on the menu during their visit, being listed only as a 'winter menu item'."

Neutral
Mar 23, 2026View Comment →

From post: Mam Hot Take

"The original poster responded to the 'elevated' Vietnamese food comment, questioning what makes it elevated beyond media hype and hipster presentation. They also noted that pho was not on the menu during their visit, only available as a 'winter menu item'."

Negative
Mar 23, 2026View Comment →