Discreet midtown sushi gem w/ high-quality, affordable sets & handrolls. Chef from Nakazawa alumni.
Sendo, a discreet Midtown West restaurant by former Sushi Nakazawa chef Kevin Ngo, offers sushi sets and handrolls at accessible prices, with premium to-go sets available.
This Japanese sushi spot offers a discreet dining experience with high-quality sushi at accessible prices. Led by a chef with experience at esteemed sushi establishments, it provides both dine-in counter service and premium to-go options. Customers praise the value and quality, particularly for lunch specials and omakase sets.
The restaurant specializes in Japanese sushi, offering a range of options from handrolls to omakase sets. Highlights include the Tokyo Set and Sendo Don, which are praised for their quality and value. Some diners have noted that certain sets can be repetitive, while others defend the pricing as good for NYC. The uni and sashimi are also mentioned positively.
"The Tokyo Set, Sendo Don (chirashi bowl), and various handrolls are frequently recommended. The restaurant is also lauded for its affordable omakase options, particularly the lunch specials."
Customers generally express high satisfaction, praising the restaurant for its excellent value, quality sushi, and reasonable prices, especially for omakase. Some negative feedback points to repetitive pieces in certain sets and a perceived arrogance in social media interactions.
Important Note
The restaurant has a discreet entrance and is known for being walk-in only, with no reservations accepted. Some guests have noted that certain sushi sets can feature repetitive pieces, and there's a comment about a perceived arrogance in their social media interaction with a negative review.
"The user suggested Sendo as a restaurant that fits the criteria."
Neutral"Sendo is described as a great sushi place with a speakeasy vibe, located on the second floor of an unassuming building, and offering excellent sushi."
Positive"Sendo is mentioned in relation to Sushi 35."
Neutral"Sendo is described as offering the best affordable sushi in NYC and is run by a former chef from a two-Michelin-star restaurant."
Positive"This user considered trying Sendo for a celebratory meal after reading about Sushi Noz's offerings."
Neutral"This user states that Sendo is consistently better in quality and cheaper than Sushi 35 West, and that Sushi 35 West uses cheap Atlantic salmon instead of premium king salmon."
Positive"This user names Sendo as their favorite sushi spot, with another user agreeing it is 'The best'."
Positive"In response to a recommendation, the user stated their intention to try Sushi by Woo."
Neutral"The user recommended Sushi by Woo on 33rd street as a good counter-serve lunch sushi spot."
Positive"In response to a positive comment about a takeout set, the user stated that the mentioned deal seemed like good value and they should have ordered that instead."
Positive"The user felt $51 for 16 pieces is not worth it unless for convenience, suggesting that for $2/nigiri, one might as well go to an AYCE omakase or spend more for a higher-end experience with proper saucing."
Negative"Responding to a comment about price, the user stated they have reviewed 38 places and found Sendo to be decent but not the best value, despite acknowledging its good quality."
Neutral"The user clarified their point about value by stating they prefer cheaper omakase places that use techniques like blowtorching, which they find less common outside the US."
Neutral"This user found the $40ish takeout set with nigiri and rolls to be a good value and a worthwhile purchase."
Positive"In response to a comment about a good deal, the user agreed that the lunch special sounded like a great value."
Positive"The user had a positive experience with a $33 lunch omakase set, praising the value, quality, and the opportunity to chat with the chef."
Positive"The user acknowledged the cost difference in Japan but stated that within NYC, while there might be better value, Sendo offers good quality sushi, just not at the very top tier."
Neutral"The user suggested that similar sushi could be found at Japanese grocery stores for much less, questioning the value of Sendo's pricing for what they perceived as basic pieces."
Negative
