TLDR
Modern, sourdough-based bagels delivering a lighter, complex twist on tradition. A polarizing favorite for those craving artisanal quality over old-school norms.
Details
Known for their signature sourdough-based bagels, these artisanal treats are praised by fans for their complex flavor and lighter texture [1], [20]. While some enthusiasts consider them a superior, modern upgrade to the classic city staple, critics often challenge their authenticity, labeling the style as more aligned with Californian trends [34], [45]. Despite the divisive reputation, the establishment has cultivated a loyal following that appreciates its high-quality ingredients and precise flavor balance [4], [18], [26].
Food Overview
The menu features a distinct sourdough bagel that critics describe as having a tougher, focaccia-like quality compared to traditional boiled bagels [18], [31], [38]. While the tomato bagel is frequently singled out as a miraculous standout [4], [6], others express frustration over minimalist cream cheese applications and lox proportions that they feel prioritize visual appeal for social media over substance [12], [42], [45].
Highlights / Recommended
"The tomato bagel is a highly recommended and frequently praised choice among regular customers [4], [6]."
Customer Sentiment
Customer feedback is deeply divided, with some diners calling the bagels 'magnificent' and 'the best,' while others criticize the non-traditional texture and perceived lack of value [4], [18], [45]. Many arguments center on the debate between traditional New York expectations and this modern, 'third-wave' approach [18], [30], [48].
Caveats
Diners expecting a traditional New York-style bagel with a soft interior and glassy exterior may find the texture tougher or 'bread-like' [29], [31]. Additionally, the shop is known for a minimalist approach to cream cheese, which some patrons find insufficient [12], [42], [45].
Reddit Opinions & Reviews
Top Reddit Posts About APOLLO BAGELS
Recent Reddit Mentions
From post: My Williamsburg Obsession The Apollo Bagels In
"This user pointed out that Long Island and Westchester are in NY and also have bagels."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user maintained that there was not one specific 'traditional' way bagels were made even historically."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user conceded the point about evolution and reiterated that 'traditional' was a better term than 'real'."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user countered that there wasn't a single 'traditional' way bagels were made even in the past, and they have evolved over time."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user clarified that 'real bagel' meant traditional, not to dismiss other styles, and acknowledged the importance of tradition."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user confirmed Courage Bagels cost $15 (as of summer) and maintained they are in a different league than Apollo."
NegativeFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user inquired about the price of Courage Bagels."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user acknowledged the West Village location mentioned."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user provided the address for the West Village/Soho area location of Apollo Bagels."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user explained that due to the sourdough nature of the bagel, a thin amount of cream cheese presses into the holes, making it seem like more."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user prefers Apollo's style over traditional NY bagels, finding them easier to eat with a better ingredient balance, and less messy than typical NY bagels."
PositiveFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user described the bagel as 'Fugazi with a schmear'."
NegativeFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user asked if there was anything similar to Apollo Bagels in Midtown."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user confirmed having a similar negative experience with the bagel's texture."
NegativeFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user found Apollo's bagels incredibly tough and stated they wouldn't return."
NegativeFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user argued that the definition of a 'real' bagel varies by region (Montreal, Toronto, NY) and criticized the idea that only one style is authentic, stating that Apollo and Popup bagels are as real as any other."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user confirmed Apollo Bagels was started by Leo's chefs during COVID as a popup, and can now be obtained at Leo's, with the breakfast sandwich available from the slice shop."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user asked for clarification if the discussion was about Leo the restaurant."
NeutralFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user agreed with the previous comment regarding non-traditional bagels, stating that even if it's not a 'real' bagel, Popup Bagels are still enjoyable."
PositiveFrom post: My Williamsburg Obsession The Apollo Bagels In
"This user reacted with 'Wtf is that mess?' to a picture of an Apollo bagel."
Negative