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WIN SON BAKERY

Last Updated: 8 days ago

Phone: (917) 833-6054

Address: 23 2 AVENUE 10003

TLDR

Vibrant Taiwanese-American bakery w/ bold flavors. Must-try: scallion pancake BEC & mortadella sandwich. Energetic vibe, great lunch sets.

Sentiment Overview(Based on 122 Reddit comments)

40% Positive32% Neutral27% Negative

Achievements and Accolades

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Tags

taiwanese 37chinese 8american 7scallion pancake 13bakery 13pastries 5View All

Neighborhoods

East Village

Instagram Posts References

Summary
Summary

Recent Articles

Win Son Bakery
positive

Bryan Kim reviews Win Son Bakery's East Village outpost, praising its energetic Taiwanese-American fare, including standout scallion pancake sandwiches and crispy fried chicken. The review notes the counter-service spot's bold flavors and substantial lunch options.

Bryan Kim May 13, 2025
Read More →
Infatuation

Details

This East Village bakery offers a vibrant and energetic Taiwanese-American counter-service experience, reminiscent of its original Williamsburg location. The menu boasts bold flavors with standout dishes like the classic breakfast sandwich on a scallion pancake, the electric mortadella scallion pancake, and a juicy shrimp patty in a milk bun. Lunch sets, such as the Pork Biàn Dāng and Rice Noodles, provide substantial and well-rounded meals, while the Imperial Glaze Chicken is a recommended choice.

Food Overview

This Taiwanese-American bakery is celebrated for its innovative take on classic dishes. Highly recommended are the breakfast sandwiches featuring a scallion pancake as the base, the mortadella scallion pancake, and the imperial glaze chicken. Some diners have found certain items, like the scallion pancake BEC, to be too rich or greasy, and one reviewer noted a decline in quality over time, though the bakery section is frequently praised.

Highlights / Recommended

"Highly recommended items include the scallion pancake BEC and mortadella scallion pancake, the fan tuan, shrimp rice noodles, and the imperial glaze chicken. The mochi donut is also frequently praised for its texture."

Mentioned Dishes:

  • bakery items(6)
  • fan tuan(4)
  • mochi donut(3)
  • scallion pancake bec(3)
  • scallion pancake(3)
  • millet mochi donut(2)
  • chicken wonton dish(2)
  • big chicken bun(2)
  • pan griddled buns(2)
  • taiwanese chopped cheese(2)
  • breakfast scallion pancakes(2)

Customer Sentiment

Customers generally praise the bakery's unique Taiwanese-American offerings, with particular highlights being the scallion pancake sandwiches and flavorful chicken dishes. However, some negative feedback exists regarding delivery quality and certain dishes being overly rich or greasy.

Reddit References

Highlighted Posts

A lengthy discussion on the perceived decline in quality at Win Son, with many users defending the bakery's offerings (especially fan tuan and donuts) while criticizing the restaurant's main dishes and price point. Some argue the bakery is the true highlight.
Users discuss the scallion pancake, with some loving the crispy cheese aspect and the unique Taiwanese take, while others found it tough to cut. The jiucai pancake is also mentioned positively.
Announces the opening of Win Son Bakery in the East Village, mentioning new items like a fish or pork bento box and other savory pastries. Positive comments highlight the bakery's appeal and absence of lines.
This post reviews several dishes, including the scallion pancake egg and cheese sandwiches, which are described as good and rich with a tasty sauce. The custard toast is noted as meeting expectations.
A user compares the mochi doughnut from Win Son Bakery favorably against Dominique Ansel's, stating Win Son's version is superior.
The Manhattan location's shrimp rice noodles are highly praised for their unique shape, taste, and texture. The yuzurita is also recommended.
This review highlights the fan tuan as delicious and the millet mochi donut as having a good texture and flavor, though slightly wishing it was sweeter.
Win Son is recommended for lunch, with specific praise for their scallion pancake breakfast sandwich.

Recent Mentions

From post: Foodie Planning A Trip

"win son bakery is mentioned as a modern NYC classic."

Positive
Feb 10, 2026View Comment →

From post: Wtf Happened To Win Son

"This user simply stated that 'WenWen slaps', referring to another establishment."

Positive
Feb 8, 2026View Comment →

From post: Wtf Happened To Win Son

"This user noted that while Win Son used to have good breakfast options, the quality has been rapidly declining."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user described the situation at Win Son as an example of 'enshittification,' a term for the degradation of online platforms or services over time."

Neutral
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user praised the mochi donuts from the bakery, describing them as the lightest and fluffiest they've had."

Positive
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user reported a significant change in taste for the chicken wonton dish at Win Son within a six-month period, attributing it to frequent recipe changes by the staff."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user has had positive breakfast experiences at the East Village location of Win Son."

Positive
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user identified the Fantuan as the best item on the breakfast menu at Win Son."

Positive
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user expressed disappointment with both Win Son and Bonnie's, another restaurant where the main chef previously worked at Win Son. They felt the quality at Bonnie's was not commensurate with the price."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"The user agrees that the bakery's breakfast items, specifically the scallion pancakes, are unbalanced and excessively rich, leading to a feeling of being unable to eat for an extended period."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user was disappointed by the poor flavor execution during brunch at Win Son, finding the dishes unoriginal and not particularly interesting for someone of Chinese/Taiwanese background."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user commented that only the bakery at Win Son is good."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user critiqued the original poster for expecting a restaurant to remain unchanged after a decade, implying that the poster's own lack of recent patronage contributed to their surprise at changes."

Neutral
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user stated that Win Son 'has never been good'."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user reported an extremely long wait time of an hour and a half for their food at Win Son, which was served cold and was only 'fine,' leading them to decide not to return."

Negative
Feb 2, 2026View Comment →

From post: Wtf Happened To Win Son

"This user believes that Win Son's popularity is good for Taiwanese cuisine exposure and hopes it leads to more competition, potentially lowering prices for items like fantuan."

Positive
Feb 1, 2026View Comment →

From post: Wtf Happened To Win Son

"This user had an 'incredible' brunch experience at Win Son a few weeks prior, suggesting that the original poster might have had their meal on an off night."

Positive
Feb 1, 2026View Comment →

From post: Wtf Happened To Win Son

"As a Taiwanese American, this user feels uncomfortable at Win Son, noting a loss of charm after it became popular, despite enjoying the food. They see the popularity as potentially beneficial for broader exposure to Taiwanese cuisine."

Neutral
Feb 1, 2026View Comment →

From post: Wtf Happened To Win Son

"This user described Win Son as 'whitewashed' and stated that it has 'always been mediocre'."

Negative
Feb 1, 2026View Comment →

From post: Wtf Happened To Win Son

"This user suggested that the restaurant has always been underwhelming, implying that the recent decline in quality isn't a new phenomenon."

Negative
Feb 1, 2026View Comment →