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WIN SON BAKERY

Updated

Phone: (804) 690-0033

Address: 23 2 AVENUE 10003

TLDR

Vibrant Taiwanese-American bakery w/ energetic vibes & bold flavors. Must-try scallion pancake sandwiches & innovative treats.

Reddit Sentiment for WIN SON BAKERY(based on 137 Reddit opinions)

45% Positive28% Neutral23% Negative

Achievements and Accolades

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Tags

taiwanese 69american 12chinese 9scallion pancake 26bakery 17dessert 7View All

Neighborhoods

East Village

Instagram Posts References

Summary
Summary
Summary

Recent Articles

Win Son Bakery
positive

Bryan Kim reviews Win Son Bakery's East Village outpost, praising its energetic Taiwanese-American fare, including standout scallion pancake sandwiches and crispy fried chicken. The review notes the counter-service spot's bold flavors and substantial lunch options.

Bryan Kim May 13, 2025
Read More →
Infatuation
It truly feels like the year of the bakery in New York.
lean positive

Win Son Bakery expands to the East Village, bringing its popular Taiwanese American scallion pancake sandwiches and other Taiwanese-inspired treats to a new neighborhood. Expect long lines for this highly anticipated opening.

Date unknown

Details

Win Son Bakery is a Taiwanese-American counter-service spot that has expanded to the East Village, offering an energetic and vibrant dining experience. The bakery is known for its innovative take on classic dishes, with a menu featuring bold flavors and substantial lunch options. From their highly acclaimed scallion pancake sandwiches to unique baked goods and creative lunch sets, Win Son Bakery provides a memorable culinary journey.

Food Overview

Win Son Bakery offers a unique take on Taiwanese-American cuisine, with a strong emphasis on baked goods and counter-service items. Fan favorites include the scallion pancake breakfast sandwich (BEC), mortadella scallion pancake, and a variety of baked goods like mochi donuts and date cakes. Some customers have noted that delivery items can arrive cold, and there are mixed opinions on the scallion pancakes themselves, with some finding them greasy while others love them. The restaurant also offers lunch sets and other savory items like shrimp patties and fried chicken.

Highlights / Recommended

"Customers frequently recommend the scallion pancake BEC (Bacon, Egg, and Cheese) and other scallion pancake variations. The mochi donuts, fan tuan (glutinous rice balls), and the date cake are also highly praised. The Imperial Glaze Chicken and shrimp milk buns are also noted as standout items."

Mentioned Dishes:

  • bakery items(6)
  • fan tuan(5)
  • mochi donut(4)
  • black sesame latte(4)
  • scallion pancake bec(3)
  • scallion pancake(3)
  • pine nut sun cookie(2)
  • millet mochi donut(2)
  • date cake(2)
  • donut(2)
  • chicken wonton dish(2)
  • big chicken bun(2)
  • pan griddled buns(2)
  • taiwanese chopped cheese(2)
  • breakfast scallion pancakes(2)

Customer Sentiment

Customers generally have a positive view of Win Son Bakery, praising its creative Taiwanese-American dishes and unique baked goods. While some reviews mention concerns about delivery quality or a perceived decline in consistency, the overall sentiment remains favorable, with many recommending the bakery for its innovative flavors.

Reddit Opinions & Reviews

Top Reddit Posts About WIN SON BAKERY

A lengthy discussion about the perceived decline in quality and changes at Win Son. While many users lament a drop in food standards and an increase in prices, others defend the bakery section and suggest that some criticisms might be exaggerated or due to individual off-nights.
This post highlights several notable dishes from a trip to NYC, including the jiucai pancake and chocolate bolo bao from Win Son Bakery, which lived up to the hype and were surprisingly filling.
This discussion provides feedback on various East Village bakeries, with Win Son Bakery being recommended for its savory options and highly praised mochi donuts. One user found their fan tuan and donuts worth visiting for.
This thread discusses donut spots in NYC. Win Son Bakery is mentioned as a place to go if feeling 'gluttonous,' with particular praise for their millet mochi donut and coffee.
A user who is familiar with both Taiwan and NYC finds Win Son Bakery 'mid,' criticizing the price of Lu Rou Fan and the originality of their scallion pancake BEC, while also finding the coffee and soy milk mediocre.
In this thread about scallion pancakes, Win Son Bakery is mentioned multiple times as a place that offers a scallion pancake BEC. Opinions are divided, with some finding it amazing and others calling it greasy and tasteless.
This post announces the opening of Win Son Bakery in the East Village, mentioning that it offers new items like a bento box alongside old favorites. Comments indicate that the new location has been anticipated.
This user shares their positive experience with the scallion pancake from Win Son, particularly enjoying the crispy cheese. They also mention practical details like card acceptance and proximity to the subway.

Recent Reddit Mentions

From post: Heading To Nyc And Dont Want To Leave With Regrets

"This commenter recommends Win Son Bakery for modern and trendy Taiwanese cuisine."

Positive
May 6, 2026View Comment →

From post: Tourists Appreciation Post

"The original poster thanked the subreddit for helping them find snacks from Win Son, specifically mentioning their scallion pancakes."

Positive
May 5, 2026View Comment →

From post: Good Lunchearly Dinner Near Brooklyn Monarch

"The commenter updated their post to say they went to Win Son and loved it, finding everything delicious."

Positive
Apr 27, 2026View Comment →

From post: Best Palmier Cookies

"This commenter suggested a pine nut sun cookie from Win Son Bakery, noting that while not exactly a palmier, it has a similar texture and reminds them of one."

Negative
Apr 27, 2026View Comment →

From post: Black Sesame Anything

"A user found Win Son's black sesame latte incredible, though the morning bun was only 'good'."

Positive
Apr 26, 2026View Comment →

From post: Good Lunchearly Dinner Near Brooklyn Monarch

"Win Son is listed as a recommended restaurant."

Neutral
Apr 25, 2026View Comment →

From post: Good Lunchearly Dinner Near Brooklyn Monarch

"Win Son is recommended as a dining option near Brooklyn Monarch."

Neutral
Apr 24, 2026View Comment →

From post: Black Sesame Anything

"The user was previously obsessed with the black sesame latte at Win Son and visited frequently."

Positive
Apr 24, 2026View Comment →

From post: Black Sesame Anything

"Win Son has a black sesame latte."

Positive
Apr 22, 2026View Comment →

From post: Black Sesame Anything

"Win Son offers a black sesame latte with a smooth texture, noted as better than some others."

Positive
Apr 22, 2026View Comment →

From post: Don You Have A Favorite Chocolate Chip Cookie

"This user recommends Win Son Bakery for their pine nut cookie, in addition to their husband's favorite cookie from Hani's."

Positive
Apr 20, 2026View Comment →

From post: Don You Have A Favorite Chocolate Chip Cookie

"This user agrees that Win Son Bakery is good at everything, especially their cookies."

Positive
Apr 20, 2026View Comment →

From post: Don You Have A Favorite Chocolate Chip Cookie

"This user lists Win Son Bakery as one of their favorite cookie spots."

Positive
Apr 20, 2026View Comment →

From post: Don You Have A Favorite Chocolate Chip Cookie

"This user recommends Win Son Bakery for their chocolate chip cookies."

Positive
Apr 20, 2026View Comment →

From post: Scallion Pancake

"Responding to criticism, this commenter defended Win Son's scallion pancakes, stating they are reminiscent of after-school snacks from their Asian American childhood, suggesting nostalgia plays a role in their positive view."

Positive
Apr 13, 2026View Comment →

From post: Scallion Pancake

"This commenter stated that Win Son's scallion pancakes are 'some of the worst'."

Negative
Apr 13, 2026View Comment →

From post: Scallion Pancake

"This commenter clarified that while Win Son's scallion pancakes can be greasy, they are served in a Taiwanese style (rolled with fillings), not the open-faced version sometimes considered traditional."

Neutral
Apr 13, 2026View Comment →

From post: Scallion Pancake

"This user strongly disliked Win Son's scallion pancakes, calling them 'actual trash'."

Negative
Apr 13, 2026View Comment →

From post: Scallion Pancake

"In response to a comment about Win Son's scallion pancakes, this user noted they can be greasy and are not served in the traditional open-faced style, suggesting Win Son's style is Taiwanese (rolled with fillings)."

Negative
Apr 13, 2026View Comment →

From post: Scallion Pancake

"This commenter suggested that Win Son has good scallion pancakes and also mentioned that they can be crisped up at home."

Positive
Apr 13, 2026View Comment →