Fluffy, Japanese-style donuts with unique kabocha squash dough. A must-try for inventive flavors and a light, airy texture.
Molly Fitzpatrick reviews "I'm Donut?", a new Japanese donut shop in Times Square, praising its exceptionally fluffy brioche donuts with a unique kabocha squash dough.
This Japanese donut shop in Times Square offers exceptionally fluffy brioche donuts made with a unique kabocha squash dough, creating a delightful, airy texture. Highly recommended are the Original Nama, Matcha Cream, and the nostalgic PB&J flavors, while the Glazed is a standout vegan option. Though most sweet offerings are praised, some savory options and specific sweet combinations like the Strawberry Chocolate have received mixed reviews.
The restaurant specializes in Japanese-style brioche donuts, notable for their exceptionally fluffy, moist texture attributed to kabocha squash in the dough. The Original Nama, Matcha Cream, Glazed (vegan), PB&J, and Caramel Espresso donuts are frequently recommended for their unique and well-balanced flavors. However, some savory options like the NY BLT have been criticized for being overly sweet and unbalanced, and the Strawberry Chocolate donut was described as cloying.
"The Original Nama donut is highly praised for its airy texture, while the Matcha Cream donut offers a strong, earthy green tea flavor. The Glazed donut is a notable vegan option, and the PB&J donut is recommended for its nostalgic taste."
Customers generally find the donuts delicious and unique, though opinions are divided on whether the experience justifies potentially long wait times. Some praise the texture and flavor combinations, while others suggest alternative donut shops.
Important Note
The restaurant is a popular, recently opened shop with a Japanese origin. There is no seating available, so all orders are for takeaway. Some customers have reported long wait times, and not all flavor combinations, particularly some savory ones, have been universally well-received.
"The commenter found the donuts at I'm Donut to be great and unique."
Positive"I'm donut on 45th street has savory donuts, though the commenter has only tried their regular donuts."
Neutral"I'm donut? in Times Sq recently opened and the lines are not as crazy as they were. Other dessert spots like Dim Sum Sam, Schmackary's, and Angelina Bakery are also mentioned."
Neutral"I'm Donut? is listed as a recommendation."
Positive"The user describes I'm Donut? as offering "Japanese-style" donuts."
Neutral"The original poster states that "I'm donut" only offers chantilly and custard cream fillings, indicating it does not have the specific "angel cream" type they are searching for."
Negative"This user simply suggests "I'm donut" as a place to find the requested type of donuts."
Neutral"I'm donut, based on experience in Tokyo, is worth trying but not worth waiting more than an hour. They recommend the Daikanyama location over the Meguro one (in Tokyo)."
Neutral"I'm donut, based on experience in Tokyo, is worth trying."
Positive"I'm donut is decent but not worth the long wait (1.5 hours), especially with potentially artificial wait times."
Negative"I'm donut is good but not worth a long wait; Peter Pan in Brooklyn is much better."
Neutral"Despite the 2+ hour wait, the donuts at I'm donut were delicious."
Positive"I'm donut is new in the US and very popular, expect long waits (1+ hours)."
Neutral"The donuts at I'm donut seem raw because they are too moist."
Negative
