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I'M DONUT? NY LLC

Updated

Phone: (646) 932-0771

Address: 154 WEST 45 STREET 10036

TLDR

Fluffy, Japanese-style brioche donuts w/ unique kabocha squash dough. Expect long waits for these delightful sweet & vegan treats.

Reddit Sentiment for I'M DONUT? NY LLC(based on 9 Reddit opinions)

33% Positive44% Neutral11% Negative

Achievements and Accolades

Achievement logo

Tags

american 8desserts 7baked goods 7donuts 14pastry 3View All

Neighborhoods

Theater District

Instagram Posts References

This donut shop is recognized for a specific sweet treat, suggesting it's a specialty destination for unique and tasty donuts.

Featured Articles

Dedicated reviews and comprehensive features focusing directly on this restaurant.

I'm Donut?
positive

Molly Fitzpatrick reviews "I'm Donut?", a new Japanese donut shop in Times Square, praising its exceptionally fluffy brioche donuts with a unique kabocha squash dough.

Molly FitzpatrickMay 3, 2025
Read More →
Infatuation

Details

Step into a world of delightful Japanese-style donuts at this Times Square newcomer. With a unique kabocha squash dough, these brioche donuts boast an exceptionally fluffy, moist texture, reminiscent of crullers and mochi. While the Original Nama, Matcha Cream, and Glazed (vegan) are highly recommended for their exquisite flavors, even the PB&J and Caramel Espresso offer a delightful experience. Though savory options exist, the sweet creations are the true stars.

Food Overview

The specialty here is Japanese-style brioche donuts, noted for their incredibly fluffy and moist texture due to kabocha squash in the dough. Highly recommended are the Original Nama, Matcha Cream, Glazed (vegan), PB&J, and Caramel Espresso donuts. Savory options like Scrambled Eggs and NY BLT are available but generally less favored than the sweet varieties, with the NY BLT being particularly criticized.

Highlights / Recommended

"The Original Nama, Matcha Cream, Glazed (vegan), PB&J, and Caramel Espresso donuts are highly recommended for their unique flavors and textures."

Mentioned Dishes:

  • strawberry chocolate donut(2)

Customer Sentiment

Customers find the donuts delicious and unique but express frustration over extremely long wait times, with some suggesting it's not worth the wait.

Reddit Opinions & Reviews

Top Reddit Posts About I'M DONUT? NY LLC

This post gathers initial reactions to the new donut shop, with many users commenting on the significant wait times (1-2+ hours) and mixed opinions on whether the donuts are worth the queue. Some mention the donuts seem 'raw' due to being moist.
In a comparison thread, a user describes I'm Donut? as offering 'Japanese-style' donuts, distinguishing them from other types.
I'm Donut? is directly recommended as a top dessert spot in the Times Square area.
A traveler mentions that the donuts at I'm Donut were found to be great and unique during their visit.

Recent Reddit Mentions

From post: 60 Hours In Nyc

"The commenter found the donuts at I'm Donut to be great and unique."

Positive
Aug 31, 2025View Comment →

From post: Lunch In Times Square

"I'm donut on 45th street has savory donuts, though the commenter has only tried their regular donuts."

Neutral
Aug 9, 2025View Comment →

From post: Midtown Hells Kitchen Garment District Best Grab

"I'm donut? in Times Sq recently opened and the lines are not as crazy as they were. Other dessert spots like Dim Sum Sam, Schmackary's, and Angelina Bakery are also mentioned."

Neutral
Jul 16, 2025View Comment →

From post: Best Dessert Place In Times Square

"I'm Donut? is listed as a recommendation."

Positive
Jun 30, 2025View Comment →

From post: Fan Fan Donuts Deserves More Acknowledgment And

"The user describes I'm Donut? as offering "Japanese-style" donuts."

Neutral
May 25, 2025View Comment →

From post: Where In Nyc Can I Find Angel Creamicing Filled

"The original poster states that "I'm donut" only offers chantilly and custard cream fillings, indicating it does not have the specific "angel cream" type they are searching for."

Negative
May 13, 2025View Comment →

From post: Where In Nyc Can I Find Angel Creamicing Filled

"This user simply suggests "I'm donut" as a place to find the requested type of donuts."

Neutral
May 13, 2025View Comment →