Fluffy Japanese brioche donuts with unique kabocha squash dough, offering an airy, honeycomb texture.
Molly Fitzpatrick reviews "I'm Donut?", a new Japanese donut shop in Times Square, praising its exceptionally fluffy brioche donuts with a unique kabocha squash dough.
Discover a unique donut experience with fluffy, Japanese-style brioche donuts that boast a distinct kabocha squash dough for an airy, honeycomb texture. Highlights include the delicate Original Nama, the rich Matcha Cream, and a surprisingly good vegan Glazed donut. While the sweet offerings are a hit, some of the more adventurous savory flavors haven't quite hit the mark, and be prepared for potentially long queues.
This Japanese donut shop is praised for its exceptionally fluffy brioche donuts, particularly the Original Nama donut, which has a unique kabocha squash dough offering an airy, honeycomb-like interior. Other popular choices include the Matcha Cream and Glazed donuts. While the sweet options are well-received, savory varieties like the NY BLT donut have received mixed reviews, with some finding them too sweet or having an unpleasant flavor combination.
"Highly recommended are the Original Nama donut for its airy texture and the Matcha Cream donut for its strong, earthy matcha flavor. The vegan Glazed donut is also noted as a great option."
Customers generally find the Japanese-style donuts to be delicious, with many praising their fluffy texture and unique flavors. However, the long wait times, sometimes exceeding an hour, are a significant deterrent for some.
Important Note
Be prepared for potentially long wait times, as the shop can be very popular. Some savory donut options may not be as successful as the sweet ones.
"I'm donut? in Times Sq recently opened and the lines are not as crazy as they were. Other dessert spots like Dim Sum Sam, Schmackary's, and Angelina Bakery are also mentioned."
Neutral"I'm Donut? is listed as a recommendation."
Positive"The user describes I'm Donut? as offering "Japanese-style" donuts."
Neutral"The original poster states that "I'm donut" only offers chantilly and custard cream fillings, indicating it does not have the specific "angel cream" type they are searching for."
Negative"This user simply suggests "I'm donut" as a place to find the requested type of donuts."
Neutral"I'm donut, based on experience in Tokyo, is worth trying but not worth waiting more than an hour. They recommend the Daikanyama location over the Meguro one (in Tokyo)."
Neutral"I'm donut, based on experience in Tokyo, is worth trying."
Positive"I'm donut is decent but not worth the long wait (1.5 hours), especially with potentially artificial wait times."
Negative"I'm donut is good but not worth a long wait; Peter Pan in Brooklyn is much better."
Neutral"Despite the 2+ hour wait, the donuts at I'm donut were delicious."
Positive"I'm donut is new in the US and very popular, expect long waits (1+ hours)."
Neutral"The donuts at I'm donut seem raw because they are too moist."
Negative
