TLDR
LA-style brunch hotspot in SoHo known for elevated smash burgers and crêpe-like pancakes. Expect weekend lines at this casual, buzzworthy neighborhood favorite.
Instagram Posts References
Croft Alley in SoHo offers a tuna melt sandwich that is presented cut in half, revealing a flavorful and ample tuna filling. The sandwich is on toasted bread, suggesting a satisfying meal.
Features a classic cheeseburger with pickles and a side of french fries from Croft Alley. The burger appears to be well-made with a juicy patty and melted cheese.
Croft Alley in SoHo presents 'The Burger,' which is celebrated as the number one burger. It features crispy smash patties with perfect edges, fulfilling its high reputation. The burger is likened to an elevated Big Mac, indicating a refined yet familiar taste profile that truly lives up to the hype.
Croft Alley serves delicate, thin pancakes, almost resembling crêpes, with banana slices cooked directly into the batter, generously drizzled with syrup, offering a lighter yet flavorful pancake experience.
Details
An LA import in the heart of SoHo, this spot offers a refreshingly casual and wellness-tinged brunch experience [3]. While the atmosphere is charming and generally exceeds expectations, its popularity often leads to significant weekend lines [1], [3]. The menu focuses on high-quality comfort food, ranging from elevated burgers to satisfying tuna melts [2], [4].
Food Overview
The menu features a variety of American classics, with the smash burger receiving high praise for its crispy edges and elevated flavor [2], and the tuna melt being consistently highlighted as a strong option [1], [4]. Guests also enjoy delicate, crêpe-like banana pancakes [5], though the breakfast burrito has received mixed reviews, with some diners finding it underwhelming [1].
Highlights / Recommended
"The 'Burger' is widely celebrated for its crispy smash patties [2], and the tuna melt is frequently cited as a standout menu item [1], [4]."
Mentioned Dishes:
- •tuna melt(2)
Customer Sentiment
Customer feedback is notably polarized, balancing praise for specific comfort dishes like the tuna melt with frustration over long wait times and claims that the experience can be overhyped [1].
Caveats
Be prepared for significant wait times on weekends, as the restaurant's popularity frequently results in lines [3].
Reddit Opinions & Reviews
Top Reddit Posts About CROFT ALLEY
Recent Reddit Mentions
From post: Where Is The Best French Toast In Midtown Or
"The commenter recommends this spot for brunch."
PositiveFrom post: Tuna Melt And French Fries From Sp Lunch As Good
"This user mentioned Croft Alley as taking an 'honorary 3rd place' in a comparison of tuna melts, following S&P and Agi's."
PositiveFrom post: Pregnancy Craving For Castyle Breakfast Burrito
"This user recommended Croft Alley, suggesting pre-ordering to avoid lines."
PositiveFrom post: Croft Alley Bfast Burrito
"The commenter expressed disbelief that people are lining up for Croft Alley, comparing the menu to the Cheesecake Factory from the 2000s."
NegativeFrom post: Croft Alley Bfast Burrito
"The breakfast burrito at Croft Alley was disappointing, rated 6.7/10. The user found the food to be just okay, the wait time long, and the clientele obnoxious, making a return visit unjustifiable."
NegativeFrom post: Croft Alley Bfast Burrito
"The tuna melt at Croft Alley was surprisingly good, even when served on a tortilla due to a bread shortage."
PositiveFrom post: Croft Alley Bfast Burrito
"The breakfast burrito at Croft Alley was considered 'mid'."
Negative