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MERCATO

Updated

Phone: (212) 643-2000

Address: 352 WEST 39 STREET 10018

TLDR

Authentic Southern Italian trattoria w/ great food & modest prices. A cherished neighborhood gem, perfect for a classy yet affordable meal.

Reddit Sentiment for MERCATO(based on 13 Reddit opinions)

77% Positive23% Neutral

Achievements and Accolades

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Tags

italian 12southern italian 2italian 6pizza 2southern italian 2View All

Neighborhoods

Hell's Kitchen

Details

This Italian trattoria offers a genuine taste of Southern Italy with its authentic cuisine and charming neighborhood atmosphere. Despite its popularity, it maintains modest prices, making it a great option for a classy yet budget-friendly meal. It's a hidden gem that has been cherished for years, providing a delightful dining experience without the frills.

Food Overview

Specializing in Southern Italian cuisine, this restaurant is frequently recommended for its pasta and pizza. It's praised for offering authentic flavors and a genuine trattoria experience at modest prices.

Highlights / Recommended

"The pasta and pizza are specifically highlighted as recommended dishes."

Customer Sentiment

Customers highly recommend this restaurant for its authentic Italian cuisine and reasonable prices, often describing it as a neighborhood gem. It's a favorite for those seeking a genuine trattoria experience.

Reddit Opinions & Reviews

Top Reddit Posts About MERCATO

This post highlights the restaurant as a highly recommended Italian spot with a neighborhood feel, and one user even calls it their favorite, having visited twice.
Praised as a hidden gem for over 15 years, this Southern Italian restaurant is recommended for its authentic cuisine and reasonable prices, with its sister restaurant also mentioned.
Described as a fantastic Southern Italian restaurant with great food and modest prices, offering a genuinely good trattoria experience.
Recommended for excellent Italian food near Penn Station, this restaurant is noted for its vibe, though it's small and requires reservations.
This restaurant is recommended as a great option for Italian food that is budget-friendly.
A commenter recommends this spot for fancy pizza, adding that it does not take reservations.

Recent Reddit Mentions

From post: Best Affordable Italian Restaurant Nyc

"This user has considered Mercato on W 39th their hidden gem for over 15 years and also mentioned its sister restaurant, Ulivo, as terrific."

Positive
May 8, 2026View Comment →

From post: Where To Lose Beef Virginity

"The original poster is considering various options for their first beef experience, including burgers and sandwiches, while deliberately excluding steak."

Neutral
May 4, 2026View Comment →

From post: Italian Recs With Vegetarian Options

"The commenter recommends Mercato for fancy pizza, noting that it does not take reservations."

Positive
Feb 16, 2026View Comment →

From post: Last Minute Dinner Recs First Time Nyc

"Mercato, located on 39th St between 8th & 9th Aves, is mentioned."

Neutral
Jan 15, 2026View Comment →

From post: Have A Conference In Times Square

"Mercato is recommended as an dining option located on 39th St. between 8th and 9th Ave."

Neutral
Jan 12, 2026View Comment →

From post: Nyc Slices Now Far More Expensive Than Subway

"The user mentions that Pizza Mercado's lunch special helped them through college, implying it was an affordable and satisfactory option during that time."

Positive
Dec 29, 2025View Comment →

From post: Red Sauce Italian

"Mercato on W. 39th St. is described as a fantastic Southern Italian restaurant with great food and modest prices, offering a genuinely good trattoria experience without being kitschy."

Positive
Dec 28, 2025View Comment →

From post: Red Sauce Italian

"Mercato on W. 39th St. is described as a fantastic Southern Italian restaurant with great food and modest prices, offering a genuinely good trattoria experience without being kitschy."

Positive
Dec 28, 2025View Comment →

From post: Help Me Find A Plan C

"Recommends Mercato for excellent Italian food close to Penn Station, preferring its vibe to more hyped places, but notes it's small and requires a reservation."

Positive
Dec 27, 2025View Comment →

From post: Italian Restaurant To Feel Classy On A Budget

"Mercato is recommended as a dining option."

Positive
Oct 28, 2025View Comment →

From post: Italian Restaurant To Feel Classy On A Budget

"Mercato, the sister restaurant of Ulivo, is recommended."

Positive
Oct 28, 2025View Comment →

From post: Sunday Night Near Times Square

"The user mentioned that Mercato is the only restaurant they have visited twice, highlighting it as a favorite."

Positive
Oct 6, 2025View Comment →

From post: Sunday Night Near Times Square

"This is a highly recommended Italian restaurant that has a neighborhood feel."

Positive
Oct 5, 2025View Comment →