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MERCATO

Updated

Phone: (212) 643-2000

Address: 352 WEST 39 STREET 10018

TLDR

A beloved Italian trattoria, a hidden gem for over 15 years, serving fantastic Southern Italian cuisine and great pizza at modest prices.

Reddit Sentiment for MERCATO(based on 16 Reddit opinions)

69% Positive31% Neutral

Achievements and Accolades

Achievement logo

Tags

italian 10southern italian 2italian 5pizza 2southern italian 2View All

Neighborhoods

Hell's Kitchen

Details

Mercato is a highly recommended Italian restaurant with a neighborhood feel, described as a fantastic Southern Italian option with great food and modest prices. It offers a genuinely good trattoria experience and has been considered a hidden gem for over 15 years by some patrons. The restaurant is also noted for its pizza and was a go-to for affordable lunch specials during college for one user.

Food Overview

Mercato is celebrated for its Southern Italian cuisine and great food, with a particular nod to its pizza. It's described as offering a genuine trattoria experience with modest prices and is seen as a reliable and satisfying option for Italian fare.

Highlights / Recommended

"The pizza at Mercato is frequently recommended, and it's also known for its Southern Italian cuisine offering a genuine trattoria experience."

Customer Sentiment

Customers overwhelmingly recommend Mercato, often highlighting its authentic neighborhood feel and excellent Italian food. It's frequently mentioned as a preferred choice over more hyped establishments.

Reddit Opinions & Reviews

Top Reddit Posts About MERCATO

This post describes Mercato as a fantastic Southern Italian restaurant with great food and modest prices, emphasizing its authentic trattoria experience.
Mercato is recommended for its excellent Italian food and appealing vibe, especially for those looking for a good dining option near Penn Station, though it is noted as being small and requiring reservations.
One long-time patron considers Mercato a hidden gem for Italian food and also mentions its sister restaurant, Ulivo, as being terrific.
Mercato is highlighted as a highly recommended Italian restaurant that offers a neighborhood feel, with one user noting it as a favorite they've visited twice.
The user mentions that Pizza Mercado's lunch special was an affordable and satisfactory option during their college years.

Recent Reddit Mentions

From post: Help Need Dinner Recs Near Javits For Party Of 8

"Mercato located at 39th & 9th was listed as a restaurant option."

Neutral
May 11, 2026View Comment →

From post: Help Need Dinner Recs Near Javits For Party Of 8

"Mercato was suggested as a dining option."

Neutral
May 11, 2026View Comment →

From post: Freshdirect Quality Is Now Abysmal Grocery

"This user highly recommends Mercato for grocery delivery, citing reliable deliveries, great quality, and a wide variety of vendors, although they acknowledge it might be more expensive than FreshDirect."

Positive
May 9, 2026View Comment →

From post: Best Affordable Italian Restaurant Nyc

"This user has considered Mercato on W 39th their hidden gem for over 15 years and also mentioned its sister restaurant, Ulivo, as terrific."

Positive
May 8, 2026View Comment →

From post: Where To Lose Beef Virginity

"The original poster is considering various options for their first beef experience, including burgers and sandwiches, while deliberately excluding steak."

Neutral
May 4, 2026View Comment →

From post: Italian Recs With Vegetarian Options

"The commenter recommends Mercato for fancy pizza, noting that it does not take reservations."

Positive
Feb 16, 2026View Comment →

From post: Last Minute Dinner Recs First Time Nyc

"Mercato, located on 39th St between 8th & 9th Aves, is mentioned."

Neutral
Jan 15, 2026View Comment →

From post: Have A Conference In Times Square

"Mercato is recommended as an dining option located on 39th St. between 8th and 9th Ave."

Neutral
Jan 12, 2026View Comment →

From post: Nyc Slices Now Far More Expensive Than Subway

"The user mentions that Pizza Mercado's lunch special helped them through college, implying it was an affordable and satisfactory option during that time."

Positive
Dec 29, 2025View Comment →

From post: Red Sauce Italian

"Mercato on W. 39th St. is described as a fantastic Southern Italian restaurant with great food and modest prices, offering a genuinely good trattoria experience without being kitschy."

Positive
Dec 28, 2025View Comment →

From post: Red Sauce Italian

"Mercato on W. 39th St. is described as a fantastic Southern Italian restaurant with great food and modest prices, offering a genuinely good trattoria experience without being kitschy."

Positive
Dec 28, 2025View Comment →

From post: Help Me Find A Plan C

"Recommends Mercato for excellent Italian food close to Penn Station, preferring its vibe to more hyped places, but notes it's small and requires a reservation."

Positive
Dec 27, 2025View Comment →

From post: Italian Restaurant To Feel Classy On A Budget

"Mercato is recommended as a dining option."

Positive
Oct 28, 2025View Comment →

From post: Italian Restaurant To Feel Classy On A Budget

"Mercato, the sister restaurant of Ulivo, is recommended."

Positive
Oct 28, 2025View Comment →

From post: Sunday Night Near Times Square

"The user mentioned that Mercato is the only restaurant they have visited twice, highlighting it as a favorite."

Positive
Oct 6, 2025View Comment →

From post: Sunday Night Near Times Square

"This is a highly recommended Italian restaurant that has a neighborhood feel."

Positive
Oct 5, 2025View Comment →