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IMASA NORI

Last Updated: ~1 month ago

Phone: (646) 523-1766

Address: 243 WEST 54 STREET 10019

TLDR

Authentic Japanese Izakaya w/ cozy vibes. Great value for delicious sushi & steak. Must-try rolls & desserts!

Reddit Sentiment for IMASA NORI(based on 145 Reddit opinions)

8% Positive86% Neutral4% Negative

Achievements and Accolades

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Tags

japanese 146sushi 145rolls 3View All

Neighborhoods

Midtown

Instagram Posts References

Summary

Details

This Japanese eatery offers an authentic dining experience, praised for its cozy ambiance and delicious, well-valued dishes. From delicate sushi rolls to a perfectly balanced New York Strip Steak, every plate is crafted to satisfy. Don't miss out on their delightful dessert options, including a rich chocolate lava cake.

Food Overview

This restaurant specializes in Japanese cuisine, with a particular emphasis on sushi and izakaya-style dishes. Popular recommendations include the King Crab Dragon Roll and Phoenix Roll, both noted for their creamy texture and fresh ingredients. The Sesame Crusted Seared Tuna is also a hit, offering a rich, nutty flavor. For those seeking non-sushi options, the New York Strip Steak is described as tender and flavorful. Desserts like the Red Bean Cake and Chocolate Lava Cake are also highly regarded.

Highlights / Recommended

"Highly recommended dishes include the King Crab Dragon Roll and Phoenix Roll, praised for their delicate flavors and creamy textures. The Sesame Crusted Seared Tuna is also a standout for its nutty notes and meaty consistency. For a non-seafood option, the New York Strip Steak is a must-try."

Customer Sentiment

Customers rave about the authentic Japanese dining experience, highlighting the cozy atmosphere and the excellent value for high-quality dishes. The food is consistently praised for its delicate flavors and satisfying portions.

Reddit Opinions & Reviews

Top Reddit Posts About IMASA NORI

This extensive AMA by the restaurant owner provides a deep dive into the financial aspects of running the establishment, with users asking detailed questions about costs, profit margins, and operational strategies.
This post discusses family-friendly sushi options, and Imasa Nori is recommended as a place with enjoyable rolls suitable for children.
Imasa Nori Sushi is mentioned as one of the restaurants a user frequently visits in the vicinity.

Recent Reddit Mentions

From post: Sushi Place With Child Near Midtown

"This commenter confirmed that their child enjoys the rolls at Imasa Nori, noting the fun choices available."

Positive
Jan 3, 2026View Comment →

From post: Sushi Place With Child Near Midtown

"Imasa Nori was suggested as a child-friendly option."

Positive
Jan 3, 2026View Comment →

From post: Recs Near Carnegie Hall

"Imasa Nori Sushi was listed among several restaurants that the commenter frequents."

Neutral
Oct 22, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed they will continue posting updates."

Neutral
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user commented on the 'terrible margins' of the restaurant."

Negative
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked about the depth of the owner's financial analysis, whether it's spreadsheet-based or more intuitive."

Neutral
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user, a fine dining enthusiast, found the post fascinating and encouraged the owner to continue sharing."

Positive
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user thanked the owner for the valuable investment advice."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner advised investing in individuals with prior operating experience to mitigate risk."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed they do have time to review the numbers."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user expressed concern about the risk of scams if reaching out openly for investment opportunities."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user, a visitor to NYC, found the post interesting and enjoyed seeing the inner workings of the food industry."

Positive
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked if the owner has spare time to analyze numbers and trends for business strategy."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked how much better the profit margins were before tariffs were implemented."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed COGS is high due to tariffs and the decision to not raise menu prices yet."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner suggested posting on the subreddit to find chefs seeking investors."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed alcohol is included, helps margins but drinking is down. Takeout has lower margins due to fees and materials."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner clarified that 'tips' and 'gratuity' are the same and appeared due to a software glitch."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner defended tipping as a net positive, arguing it allows for psychologically lower price points, better service, and customer choice."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner stated they have almost 20 staff members."

Neutral
Sep 24, 2025View Comment →