Authentic Japanese izakaya & sushi w/ amazing value. Must-try rolls & tender steak.
This Japanese eatery offers an authentic dining experience, praised for its cozy ambiance and value-for-money dishes. The menu boasts a variety of sushi and izakaya-style plates, with standout items like the King Crab Dragon Roll and Phoenix Roll noted for their delicate, creamy flavors. For those seeking something beyond sushi, the New York Strip Steak is a tender and flavorful option, while the Red Bean Cake and Chocolate Lava Cake provide satisfyingly sweet endings.
This Japanese restaurant specializes in sushi and izakaya fare, with customers particularly recommending the King Crab Dragon Roll and Phoenix Roll for their delicate and creamy profiles. The Sesame Crusted Seared Tuna is also a hit for its nutty flavor and texture. For non-sushi options, the New York Strip Steak is lauded for its tenderness and flavor. Desserts like the Red Bean Cake and Chocolate Lava Cake are highlighted as sweet finishing touches.
"Highly recommended are the King Crab Dragon Roll and Phoenix Roll, praised for their delicate and creamy textures. The New York Strip Steak is also a standout for its tenderness and flavor."
Customers praise the authentic Japanese dining experience, highlighting the cozy decor and the excellent value for the quality of food offered. Dishes are noted for their delicate flavors and satisfying taste.
Important Note
The restaurant's Reddit discussions reveal a high Cost of Goods Sold (COGS), attributed partly to tariffs and delivery app commissions. While the owner aims to maintain menu prices, this could impact profitability.
"This user simply mentioned the restaurant name as a potential sushi option."
Neutral"This commenter confirmed that their child enjoys the rolls at Imasa Nori, noting the fun choices available."
Positive"Imasa Nori was suggested as a child-friendly option."
Positive"Imasa Nori Sushi was listed among several restaurants that the commenter frequents."
Neutral"The owner confirmed they will continue posting updates."
Neutral"The user commented on the 'terrible margins' of the restaurant."
Negative"The user asked about the depth of the owner's financial analysis, whether it's spreadsheet-based or more intuitive."
Neutral"The user, a fine dining enthusiast, found the post fascinating and encouraged the owner to continue sharing."
Positive"The user thanked the owner for the valuable investment advice."
Neutral"The owner advised investing in individuals with prior operating experience to mitigate risk."
Neutral"The owner confirmed they do have time to review the numbers."
Neutral"The user expressed concern about the risk of scams if reaching out openly for investment opportunities."
Neutral"The user, a visitor to NYC, found the post interesting and enjoyed seeing the inner workings of the food industry."
Positive"The user asked if the owner has spare time to analyze numbers and trends for business strategy."
Neutral"The user asked how much better the profit margins were before tariffs were implemented."
Neutral"The owner confirmed COGS is high due to tariffs and the decision to not raise menu prices yet."
Neutral"The owner suggested posting on the subreddit to find chefs seeking investors."
Neutral"The owner confirmed alcohol is included, helps margins but drinking is down. Takeout has lower margins due to fees and materials."
Neutral"The owner clarified that 'tips' and 'gratuity' are the same and appeared due to a software glitch."
Neutral"The owner defended tipping as a net positive, arguing it allows for psychologically lower price points, better service, and customer choice."
Neutral