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IMASA NORI

Updated

Phone: (646) 523-1766

Address: 243 WEST 54 STREET 10019

TLDR

Authentic Japanese izakaya & sushi w/ amazing value. Must-try rolls & tender steak.

Reddit Sentiment for IMASA NORI(based on 146 Reddit opinions)

8% Positive86% Neutral4% Negative

Achievements and Accolades

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Tags

japanese 146sushi 146rolls 3View All

Neighborhoods

Midtown

Instagram Posts References

Summary

Details

This Japanese eatery offers an authentic dining experience, praised for its cozy ambiance and value-for-money dishes. The menu boasts a variety of sushi and izakaya-style plates, with standout items like the King Crab Dragon Roll and Phoenix Roll noted for their delicate, creamy flavors. For those seeking something beyond sushi, the New York Strip Steak is a tender and flavorful option, while the Red Bean Cake and Chocolate Lava Cake provide satisfyingly sweet endings.

Food Overview

This Japanese restaurant specializes in sushi and izakaya fare, with customers particularly recommending the King Crab Dragon Roll and Phoenix Roll for their delicate and creamy profiles. The Sesame Crusted Seared Tuna is also a hit for its nutty flavor and texture. For non-sushi options, the New York Strip Steak is lauded for its tenderness and flavor. Desserts like the Red Bean Cake and Chocolate Lava Cake are highlighted as sweet finishing touches.

Highlights / Recommended

"Highly recommended are the King Crab Dragon Roll and Phoenix Roll, praised for their delicate and creamy textures. The New York Strip Steak is also a standout for its tenderness and flavor."

Customer Sentiment

Customers praise the authentic Japanese dining experience, highlighting the cozy decor and the excellent value for the quality of food offered. Dishes are noted for their delicate flavors and satisfying taste.

Reddit Opinions & Reviews

Top Reddit Posts About IMASA NORI

This thread features an extensive AMA-style discussion about the economics of running a restaurant, with the owner of Imasa Nori sharing detailed financial information. Many users engaged with questions about costs, profit margins, and operational strategies.
In this thread, Imasa Nori was recommended as a child-friendly sushi option. A user confirmed their child enjoys the rolls there, mentioning the appealing choices available for younger diners.
Imasa Nori was mentioned as one of the restaurants a regular patron frequents in the area near Carnegie Hall, suggesting it's a reliable choice for dining in that vicinity.

Recent Reddit Mentions

From post: Sushi Lunch Deals Poke In Hells Kitchen Or

"This user simply mentioned the restaurant name as a potential sushi option."

Neutral
Apr 2, 2026View Comment →

From post: Sushi Place With Child Near Midtown

"This commenter confirmed that their child enjoys the rolls at Imasa Nori, noting the fun choices available."

Positive
Jan 3, 2026View Comment →

From post: Sushi Place With Child Near Midtown

"Imasa Nori was suggested as a child-friendly option."

Positive
Jan 3, 2026View Comment →

From post: Recs Near Carnegie Hall

"Imasa Nori Sushi was listed among several restaurants that the commenter frequents."

Neutral
Oct 22, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed they will continue posting updates."

Neutral
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user commented on the 'terrible margins' of the restaurant."

Negative
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked about the depth of the owner's financial analysis, whether it's spreadsheet-based or more intuitive."

Neutral
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user, a fine dining enthusiast, found the post fascinating and encouraged the owner to continue sharing."

Positive
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user thanked the owner for the valuable investment advice."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner advised investing in individuals with prior operating experience to mitigate risk."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed they do have time to review the numbers."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user expressed concern about the risk of scams if reaching out openly for investment opportunities."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user, a visitor to NYC, found the post interesting and enjoyed seeing the inner workings of the food industry."

Positive
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked if the owner has spare time to analyze numbers and trends for business strategy."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked how much better the profit margins were before tariffs were implemented."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed COGS is high due to tariffs and the decision to not raise menu prices yet."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner suggested posting on the subreddit to find chefs seeking investors."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed alcohol is included, helps margins but drinking is down. Takeout has lower margins due to fees and materials."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner clarified that 'tips' and 'gratuity' are the same and appeared due to a software glitch."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner defended tipping as a net positive, arguing it allows for psychologically lower price points, better service, and customer choice."

Neutral
Sep 24, 2025View Comment →