Authentic Japanese Izakaya w/ cozy vibes. Great value for delicious sushi & steak. Must-try rolls & desserts!
This Japanese eatery offers an authentic dining experience, praised for its cozy ambiance and delicious, well-valued dishes. From delicate sushi rolls to a perfectly balanced New York Strip Steak, every plate is crafted to satisfy. Don't miss out on their delightful dessert options, including a rich chocolate lava cake.
This restaurant specializes in Japanese cuisine, with a particular emphasis on sushi and izakaya-style dishes. Popular recommendations include the King Crab Dragon Roll and Phoenix Roll, both noted for their creamy texture and fresh ingredients. The Sesame Crusted Seared Tuna is also a hit, offering a rich, nutty flavor. For those seeking non-sushi options, the New York Strip Steak is described as tender and flavorful. Desserts like the Red Bean Cake and Chocolate Lava Cake are also highly regarded.
"Highly recommended dishes include the King Crab Dragon Roll and Phoenix Roll, praised for their delicate flavors and creamy textures. The Sesame Crusted Seared Tuna is also a standout for its nutty notes and meaty consistency. For a non-seafood option, the New York Strip Steak is a must-try."
Customers rave about the authentic Japanese dining experience, highlighting the cozy atmosphere and the excellent value for high-quality dishes. The food is consistently praised for its delicate flavors and satisfying portions.
Important Note
The discussion around restaurant economics in the Reddit AMA reveals that the restaurant operates with a high Cost of Goods Sold (COGS) and labor costs, which the owner attributes partly to tariffs and delivery commissions. While menu prices have not been raised to fully offset these costs, there's a noted customer price sensitivity, particularly for items like sushi rolls, which limits the ability to increase prices significantly on delivery platforms.
"This commenter confirmed that their child enjoys the rolls at Imasa Nori, noting the fun choices available."
Positive"Imasa Nori was suggested as a child-friendly option."
Positive"Imasa Nori Sushi was listed among several restaurants that the commenter frequents."
Neutral"The owner confirmed they will continue posting updates."
Neutral"The user commented on the 'terrible margins' of the restaurant."
Negative"The user asked about the depth of the owner's financial analysis, whether it's spreadsheet-based or more intuitive."
Neutral"The user, a fine dining enthusiast, found the post fascinating and encouraged the owner to continue sharing."
Positive"The user thanked the owner for the valuable investment advice."
Neutral"The owner advised investing in individuals with prior operating experience to mitigate risk."
Neutral"The owner confirmed they do have time to review the numbers."
Neutral"The user expressed concern about the risk of scams if reaching out openly for investment opportunities."
Neutral"The user, a visitor to NYC, found the post interesting and enjoyed seeing the inner workings of the food industry."
Positive"The user asked if the owner has spare time to analyze numbers and trends for business strategy."
Neutral"The user asked how much better the profit margins were before tariffs were implemented."
Neutral"The owner confirmed COGS is high due to tariffs and the decision to not raise menu prices yet."
Neutral"The owner suggested posting on the subreddit to find chefs seeking investors."
Neutral"The owner confirmed alcohol is included, helps margins but drinking is down. Takeout has lower margins due to fees and materials."
Neutral"The owner clarified that 'tips' and 'gratuity' are the same and appeared due to a software glitch."
Neutral"The owner defended tipping as a net positive, arguing it allows for psychologically lower price points, better service, and customer choice."
Neutral"The owner stated they have almost 20 staff members."
Neutral