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IMASA NORI

Updated

Phone: (646) 523-1766

Address: 243 WEST 54 STREET 10019

TLDR

Authentic, cozy Japanese eatery serving high-quality, soul-nourishing sushi and izakaya dishes that offer incredible value in NYC.

Reddit Sentiment for IMASA NORI(based on 147 Reddit opinions)

9% Positive86% Neutral4% Negative

Reddit Sentiment Over Time

Unique Posts Over Time

Achievements and Accolades

Achievement logo

Tags

japanese 147sushi 147rolls 3tuna 2View All

Neighborhoods

Midtown

Instagram Posts References

Nori Hana is featured as a must-try stop within Shaver Hall, where the reviewer was highly impressed by their tuna and spicy crab hand rolls, describing both as "amazing."

Imasa Nori Sushi Izakaya is highlighted as a must-visit for sushi lovers in New York City, offering an authentic Japanese dining experience. The establishment is praised for its cozy decor and a wide selection of amazing Japanese dishes that provide great value without being overpriced. The reviewer notes that every plate is crafted to nourish both appetite and soul, emphasizing the high quality and delicate flavors of the food.

Details

Offering an authentic Japanese dining experience, this spot is celebrated for its cozy atmosphere and high-quality, delicately flavored dishes [1]. Guests find the menu offers exceptional value, with plates crafted to satisfy both appetite and soul [1]. The establishment is widely regarded as a must-visit for sushi lovers in New York City [1].

Food Overview

This establishment specializes in authentic Japanese izakaya and sushi offerings, known for fresh, creamy, and flavorful ingredients [1]. Highly recommended items include the King Crab Dragon Roll and the Phoenix Roll, while the New York Strip Steak is noted for its rich marbling [1]. Dessert options, specifically the mochi-like Red Bean Cake and the indulgent Chocolate Lava Cake, are also well-received [1].

Highlights / Recommended

"Diners highly recommend the King Crab Dragon Roll and Phoenix Roll for their delicate, creamy flavors [1]. The New York Strip Steak is also a standout, alongside desserts like the red bean and chocolate lava cakes [1]."

Customer Sentiment

Patrons frequently praise the high quality and delicate flavors of the food, noting that it provides excellent value [1]. The restaurant is also recognized as a welcoming, child-friendly environment where families enjoy the variety of available rolls [2].

Reddit Opinions & Reviews

Top Reddit Posts About IMASA NORI

An industry insider provides a transparent look at the financial realities, costs, and profit margins of running a sushi restaurant in New York City.
Customers discuss how this restaurant is a great, child-friendly option where younger diners enjoy the variety of rolls offered.
The restaurant is acknowledged as a favored local spot by community members looking for dining recommendations.

Recent Reddit Mentions

From post: Sushi Lunch Deals Poke In Hells Kitchen Or

"This user simply mentioned the restaurant name as a potential sushi option."

Neutral
Apr 2, 2026View Comment →

From post: Sushi Place With Child Near Midtown

"This commenter confirmed that their child enjoys the rolls at Imasa Nori, noting the fun choices available."

Positive
Jan 3, 2026View Comment →

From post: Sushi Place With Child Near Midtown

"Imasa Nori was suggested as a child-friendly option."

Positive
Jan 3, 2026View Comment →

From post: Recs Near Carnegie Hall

"Imasa Nori Sushi was listed among several restaurants that the commenter frequents."

Neutral
Oct 22, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed they will continue posting updates."

Neutral
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user commented on the 'terrible margins' of the restaurant."

Negative
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked about the depth of the owner's financial analysis, whether it's spreadsheet-based or more intuitive."

Neutral
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user, a fine dining enthusiast, found the post fascinating and encouraged the owner to continue sharing."

Positive
Sep 25, 2025View Comment →

From post: Restaurant Economics Ama

"The user thanked the owner for the valuable investment advice."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner advised investing in individuals with prior operating experience to mitigate risk."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed they do have time to review the numbers."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user expressed concern about the risk of scams if reaching out openly for investment opportunities."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user, a visitor to NYC, found the post interesting and enjoyed seeing the inner workings of the food industry."

Positive
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked if the owner has spare time to analyze numbers and trends for business strategy."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The user asked how much better the profit margins were before tariffs were implemented."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed COGS is high due to tariffs and the decision to not raise menu prices yet."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner suggested posting on the subreddit to find chefs seeking investors."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner confirmed alcohol is included, helps margins but drinking is down. Takeout has lower margins due to fees and materials."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner clarified that 'tips' and 'gratuity' are the same and appeared due to a software glitch."

Neutral
Sep 24, 2025View Comment →

From post: Restaurant Economics Ama

"The owner defended tipping as a net positive, arguing it allows for psychologically lower price points, better service, and customer choice."

Neutral
Sep 24, 2025View Comment →