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SHOPSIN'S

Updated

Phone: (347) 742-7004

Address: 88 ESSEX STREET 10002

TLDR

Legendary 'gonzo' breakfast destination serving wild, stuffed pancakes and eccentric American comfort food in a quirky counter setting.

Reddit Sentiment for SHOPSIN'S(based on 57 Reddit opinions)

60% Positive30% Neutral7% Negative

Tags

american 29diner 2pancakes 16breakfast 11mac n cheese pancakes 8View All

Neighborhoods

Lower East Side

Instagram Posts References

Shopsin's offers a unique and hearty savory pancake creation, combining pancakes with scrambled eggs, crispy bacon, and what looks like a cheese crisp, presenting a robust and unconventional breakfast meal.

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
The Best Restaurants for Kids in NYC
positive

This diner is a unique find with stuffed pancakes and 'pancake sandwiches,' but its strict no-parties-larger-than-four policy makes it a coveted spot for parents of two, serving as a deterrent to having more children.

The InfatuationMay 5, 2026
Read More →
Grubstreet
Mentioned In
The Best Brunches in NYC
positive

Shopsin's in Essex Market offers a wild menu of gonzo breakfasts, including dozens of pancake varieties and mac and cheese-stuffed pancakes. Parties of four or more are not allowed.

Bryan KimDate unknown
Read More →
Infatuation

Details

A quirky counter spot in Essex Market known for its 'gonzo' breakfast creations, including dozens of inventive pancake varieties [1]. While the restaurant has evolved since the era of its legendary original owner, it remains a beloved, albeit unconventional, destination for hearty American comfort food [2], [3]. Prospective diners should note a strict policy that prohibits groups larger than four people [1], [2].

Food Overview

The menu focuses on imaginative American breakfast fare, featuring standouts like mac and cheese pancakes [3], [7], 'Blisters On My Sisters' [4], and hearty avocado chicken tortilla soup [8]. While some diners enjoy unique offerings like the Slutty Cakes and specialized French toast [9], others note that the menu has become smaller over the years [5].

Highlights / Recommended

"Highly recommended items include the mac and cheese pancakes, 'Blisters On My Sisters,' and the avocado chicken tortilla soup [3], [4], [7], [8]."

Mentioned Dishes:

  • mac and cheese pancakes(2)
  • croissant(2)

Customer Sentiment

Sentiment is mixed; many cherish the restaurant for its nostalgic legacy and consistent, inventive dishes [3], [4], while others caution that the service can be eccentric or blunt, and that it may not be a must-visit destination for everyone [5], [6].

Reddit Opinions & Reviews

Top Reddit Posts About SHOPSIN'S

This thread is a great starting point, containing multiple comments discussing the legacy of the restaurant's late owner, Kenny, and the transition of the business to his son.
A deep dive into why this spot is highly recommended for serious breakfast enthusiasts, with users debating classic menu items like pancakes and specific signature dishes.
This discussion highlights the 'insane' breakfast menu and the potential for a challenging service experience, offering a realistic view of what to expect.

Recent Reddit Mentions

From post: Every Sunday Is Soup Sunday Im Running Out Of

"The commenter says their favorite is the avocado chicken tortilla soup here."

Positive
Jul 12, 2026View Comment →

From post: Any Typical Americanstyle Breakfast Recommendation

"The commenter mentions that everything at Shopsin's is good, it's family-run and consistent. Great pancakes, and mentions 'Pete Moss' and mac n cheese pancakes as classics. They also recommend the cookbook 'Eat Me - The Food and Philosophy of Kenny Shopsin'."

Positive
Jun 13, 2026View Comment →

From post: Any Typical Americanstyle Breakfast Recommendation

"This commenter reaffirms Shopsin's as the best breakfast spot, always consistent. They also mention liking the 'Pete Moss' and mac n cheese pancakes."

Positive
Jun 12, 2026View Comment →

From post: Any Typical Americanstyle Breakfast Recommendation

"The user ordered 'Blisters On My Sisters' with added bacon and found it to be great."

Positive
Jun 12, 2026View Comment →

From post: Any Typical Americanstyle Breakfast Recommendation

"This user recalls going to the original Shopsin's and was unaware there was a new location."

Neutral
Jun 12, 2026View Comment →

From post: Any Typical Americanstyle Breakfast Recommendation

"Shopsin's in Essex Market is highly recommended for serious breakfast eaters, with 'Blisters On My Sisters' being a favorite dish."

Positive
Jun 12, 2026View Comment →

From post: Any Typical Americanstyle Breakfast Recommendation

"Shopsin's opens at 9 AM and is easily accessible by subway, offering a very interesting breakfast menu."

Positive
Jun 12, 2026View Comment →

From post: Bringing My Dad To Get Stoned At Mercer Labs And

"Shopsin's is recommended, but with a caution to read the menu beforehand and have a plan, as it can be overwhelming even when sober."

Neutral
Jun 12, 2026View Comment →

From post: Bringing My Dad To Get Stoned At Mercer Labs And

"Shopsin's is suggested as a go-to spot for when someone is stoned."

Positive
Jun 11, 2026View Comment →

From post: Where Are The Best Milkshakes In Nyc Right Now

"This user recommended Shopsin's in Essex Market, also noting that Chinatown Ice Cream Factory is right next door for comparison."

Positive
Jun 9, 2026View Comment →

From post: Where Are The Best Milkshakes In Nyc Right Now

"This user specifically mentioned liking the malted avocado shake at Shopsin's."

Positive
Jun 8, 2026View Comment →

From post: Which Nyc Food Place Has The Rudest Staff But

"Shopsin's is mentioned as a place where the owner, Kenny, was known for being 'nuts,' suggesting a potentially difficult or eccentric service experience."

Neutral
May 21, 2026View Comment →

From post: Which Nyc Food Place Has The Rudest Staff But

"This comment suggests that Shopsin's might have been the inspiration for the 'Soup Nazi' character on Seinfeld, known for strict and rude service."

Neutral
May 21, 2026View Comment →

From post: Whats The Nontouristy Cheesecake Factory Of Nyc

"This commenter agreed that Shopsin's breakfasts are insane and wondered if they allowed ordering dessert after an entree, speculating it might have been frowned upon in Kenny Shopsin's time."

Positive
May 10, 2026View Comment →

From post: Whats The Nontouristy Cheesecake Factory Of Nyc

"This user clarified that most of Shopsin's breakfast items, like bread pudding French toast, could be considered dessert. They also mentioned the availability of shakes/malts but noted the lack of cocktails and late hours."

Positive
May 10, 2026View Comment →

From post: Whats The Nontouristy Cheesecake Factory Of Nyc

"This commenter inquired if Shopsin's had desserts, noting that its breakfasts could be considered dessert-like. They also pondered if Kenny (presumably Kenny Shopsin) would have allowed ordering an entree and then pancakes as a second course."

Neutral
May 10, 2026View Comment →

From post: Whats The Nontouristy Cheesecake Factory Of Nyc

"This user recommended Shopsin's. They later elaborated that while it has an insane breakfast menu, it lacks cocktails and doesn't stay open late, unlike the Cheesecake Factory."

Positive
May 9, 2026View Comment →

From post: Is Essex Hall A Good Food Destination

"This current location is not as good as the old Essex Market location, which itself wasn't as good as the original Village locations. The menu is significantly shorter now, but I still enjoy visiting a few times a year as it satisfies a specific craving. It's also quite small."

Neutral
Mar 1, 2026View Comment →

From post: Is Essex Hall A Good Food Destination

"I have a fondness for Shopsin's, but I don't think this particular food hall location is a must-go. It's a nice place to stop in if you happen to be in the area."

Positive
Mar 1, 2026View Comment →

From post: Is Essex Hall A Good Food Destination

"Shopsin's is legendary but not destination worthy unless diner food with potentially rude service is your preference."

Neutral
Mar 1, 2026View Comment →

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