TLDR
Ultra-fluffy, Japanese-style Nama donuts featuring a unique, airy texture thanks to a kabocha squash base.
Instagram Posts References
The post features 'I'm Donut ?' in Times Square, a Japanese donut shop. The author expresses a strong liking for their 'nama donuts,' describing them as soft, fluffy, and irresistible. The visit included enjoying a donut with an iced matcha on a rainy NYC afternoon. The store also sells branded merchandise like tote bags and hats, visible on shelves in one of the images. The menu shows a variety of donuts including Glazed, Strawberry Chocolate, Pistachio White Chocolate, Anchovy Cheese, and Zaku-Zaku, with prices around 4.98.
Molly Fitzpatrick reviews "I'm Donut?", a new Japanese donut shop in Times Square, praising its exceptionally fluffy brioche donuts with a unique kabocha squash dough.
Details
Experience a unique taste of Japan in the heart of Times Square at this popular bakery specializing in distinctive, airy donuts [1]. Crafted with kabocha squash, these treats feature a signature honeycomb-like interior that is simultaneously fluffy and moist [1]. While the shop is celebrated for its wide array of sweet selections, guests should be prepared for a quick, takeout-only experience as there is no seating available on-site [1].
Food Overview
This shop specializes in Japanese-style brioche and Nama donuts that are famous for being incredibly soft and moist [1], [3]. Customers highly recommend the Original Nama and Matcha Cream donuts for their balanced, delicious flavors [1]. Conversely, some savory experiments like the NY BLT donut are generally considered less successful combinations [1].
Highlights / Recommended
"The Original Nama donut is a standout for its airy, perfect texture, while the Matcha Cream donut is praised for its earthy, luscious filling [1]."
Mentioned Dishes:
- •strawberry chocolate donut(2)
Customer Sentiment
Visitors consistently praise the high quality and unique nature of the bakery's offerings, frequently highlighting the exceptional texture of the donuts [1], [2]. While the sweet options are widely adored, some feedback suggests that savory menu items are less successful than their sugary counterparts [1].
Caveats
Patrons should note that the bakery does not offer seating, requiring orders to be taken to-go [1]. Additionally, while the sweet menu is highly acclaimed, some savory donut options may not meet the same high standards [1].
Reddit Opinions & Reviews
Top Reddit Posts About I'M DONUT?
Recent Reddit Mentions
From post: Strawberry Pastries Near Times Square Or Close By
"Stated that the shop's seasonal offerings are consistently high quality."
PositiveFrom post: Strawberry Pastries Near Times Square Or Close By
"Agreed that the offerings looked visually appealing."
PositiveFrom post: Strawberry Pastries Near Times Square Or Close By
"Recommended for donut options with a link to their social media."
PositiveFrom post: What Trendypopular Coffee Shopdessert Spot Did
"Yummy, especially the matcha donut with matcha filling."
PositiveFrom post: Soon To Be First Time In Nyc As An Irish Person
"I Love Doughnuts in Times Square is recommended for its awesome donuts."
Positive