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I'M DONUT?

Updated

Phone: (917) 588-8339

Address: 154 WEST 45 STREET 10036

TLDR

Fluffy, unique kabocha squash brioche donuts in Times Square [1]. Don't miss the Original Nama, Matcha Cream, or vegan Glazed options. Sweet treats are the main draw [1].

Reddit Sentiment for I'M DONUT?(based on 8 Reddit opinions)

63% Positive25% Neutral

Achievements and Accolades

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Tags

japanese 3american 2donuts 6nama donuts 2View All

Neighborhoods

Theater District

Instagram Posts References

Summary
Summary

Recent Articles

I'm Donut?
positive

Molly Fitzpatrick reviews "I'm Donut?", a new Japanese donut shop in Times Square, praising its exceptionally fluffy brioche donuts with a unique kabocha squash dough.

Molly Fitzpatrick May 3, 2025
Read More →
Infatuation

Details

This Japanese donut shop in Times Square offers exceptionally fluffy brioche donuts with a unique kabocha squash dough [1]. The Original Nama donut is a must-try for its airy texture, while the Matcha Cream and Glazed vegan donuts are also highly praised. Though savory options exist, the sweet varieties are the true stars of this dessert destination [1].

Food Overview

The star of the show is their exceptionally fluffy brioche donuts, featuring a unique kabocha squash dough that provides a moist, honeycomb-like interior [1]. Recommended flavors include the Original Nama for its pure, airy experience, Matcha Cream for its strong green tea flavor, and the Glazed for a great vegan option. While savory donuts like Scrambled Eggs are interesting, they are generally considered less successful than the sweet offerings [1].

Highlights / Recommended

"The Original Nama donut is highlighted for its perfect, airy texture, while the Matcha Cream offers a strong, earthy green tea flavor. The Glazed donut is noted as an excellent vegan choice [1]."

Mentioned Dishes:

  • strawberry chocolate donut(2)

Customer Sentiment

Customers generally find the donuts great and unique, particularly enjoying the fluffy texture and distinct flavors like matcha and glazes. Some savory options, however, have received less favorable reviews [1].

Reddit Opinions & Reviews

Top Reddit Posts About I'M DONUT?

This user recommends I'm Donut? as a dessert place in Times Square.
A commenter found the donuts at I'm Donut to be great and unique.
This Reddit post mentions that I'm Donut on 45th street has savory donuts, though the commenter has only tried their regular donuts.
The user notes that I'm donut? in Times Sq recently opened and the lines are not as crazy as they were.

Recent Reddit Mentions

From post: Soon To Be First Time In Nyc As An Irish Person

"I Love Doughnuts in Times Square is recommended for its awesome donuts."

Positive
May 20, 2026View Comment →

From post: 60 Hours In Nyc

"The commenter found the donuts at I'm Donut to be great and unique."

Positive
Aug 31, 2025View Comment →

From post: Lunch In Times Square

"I'm donut on 45th street has savory donuts, though the commenter has only tried their regular donuts."

Neutral
Aug 9, 2025View Comment →

From post: Midtown Hells Kitchen Garment District Best Grab

"I'm donut? in Times Sq recently opened and the lines are not as crazy as they were. Other dessert spots like Dim Sum Sam, Schmackary's, and Angelina Bakery are also mentioned."

Neutral
Jul 16, 2025View Comment →

From post: Best Dessert Place In Times Square

"I'm Donut? is listed as a recommendation."

Positive
Jun 30, 2025View Comment →