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I'M DONUT?

Updated

Phone: (917) 588-8339

Address: 154 WEST 45 STREET 10036

TLDR

Fluffy brioche donuts w/ unique kabocha squash dough. Must-try Japanese bakery in Times Sq.

Reddit Sentiment for I'M DONUT?(based on 9 Reddit opinions)

33% Positive44% Neutral11% Negative

Achievements and Accolades

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Tags

american 8desserts 7baked goods 7donuts 14pastry 3View All

Neighborhoods

Theater District

Instagram Posts References

Summary

Recent Articles

I'm Donut?
positive

Molly Fitzpatrick reviews "I'm Donut?", a new Japanese donut shop in Times Square, praising its exceptionally fluffy brioche donuts with a unique kabocha squash dough.

Molly Fitzpatrick May 3, 2025
Read More →
Infatuation

Details

Discover I'm Donut?, a new Japanese donut shop in Times Square offering exceptionally fluffy brioche donuts with a unique kabocha squash dough. Each donut boasts a honeycomb-like interior and delightful texture, reminiscent of crullers and mochi donuts. While the sweet options like the Original Nama, Matcha Cream, and Glazed are highly recommended for their balanced flavors and unique profiles, the savory offerings are less consistently successful. This to-go establishment provides a special treat for donut enthusiasts seeking a novel taste experience.

Food Overview

This Japanese donut shop is known for its exceptionally fluffy brioche donuts, featuring a unique kabocha squash dough that gives them a honeycomb-like interior. Highly recommended sweet options include the Original Nama, Matcha Cream, Glazed (a vegan option), PB&J, and Caramel Espresso. Savory options like Scrambled Eggs and NY BLT are available but generally considered less successful than the sweet varieties. Some customers found the donuts too moist, while others raved about their deliciousness.

Highlights / Recommended

"The Original Nama donut is highly praised for its airy texture, and the Matcha Cream donut is recommended for its strong, earthy green tea flavor. The Glazed donut is a notable vegan option."

Mentioned Dishes:

  • strawberry chocolate donut(2)

Customer Sentiment

Customers praise the donuts for their unique texture and delicious flavors, though many note that the long wait times are a significant drawback. Some suggest it's good but not worth extreme waits.

Reddit Opinions & Reviews

Top Reddit Posts About I'M DONUT?

This thread discusses the popularity and long wait times at I'm Donut?, with some users finding the donuts decent but not worth the 1.5-hour wait, while others found them delicious despite the wait.
A user in this thread mentions I'm Donut? as offering 'Japanese-style' donuts, contributing to the understanding of their culinary category.
I'm Donut? is directly recommended as a top dessert spot in Times Square in this discussion.
A comment mentions that I'm Donut offers savory donuts, though the commenter has only tried their regular donuts.
I'm Donut is mentioned as a place for donuts, but a commenter clarifies they only offer chantilly and custard cream fillings, not the specific 'angel cream' the original poster was seeking.

Recent Reddit Mentions

From post: 60 Hours In Nyc

"The commenter found the donuts at I'm Donut to be great and unique."

Positive
Aug 31, 2025View Comment →

From post: Lunch In Times Square

"I'm donut on 45th street has savory donuts, though the commenter has only tried their regular donuts."

Neutral
Aug 9, 2025View Comment →

From post: Midtown Hells Kitchen Garment District Best Grab

"I'm donut? in Times Sq recently opened and the lines are not as crazy as they were. Other dessert spots like Dim Sum Sam, Schmackary's, and Angelina Bakery are also mentioned."

Neutral
Jul 16, 2025View Comment →

From post: Best Dessert Place In Times Square

"I'm Donut? is listed as a recommendation."

Positive
Jun 30, 2025View Comment →

From post: Fan Fan Donuts Deserves More Acknowledgment And

"The user describes I'm Donut? as offering "Japanese-style" donuts."

Neutral
May 25, 2025View Comment →

From post: Where In Nyc Can I Find Angel Creamicing Filled

"The original poster states that "I'm donut" only offers chantilly and custard cream fillings, indicating it does not have the specific "angel cream" type they are searching for."

Negative
May 13, 2025View Comment →

From post: Where In Nyc Can I Find Angel Creamicing Filled

"This user simply suggests "I'm donut" as a place to find the requested type of donuts."

Neutral
May 13, 2025View Comment →