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WILLIAM GREENBERG JR DESSERTS

Updated

Phone: (212) 861-1340

Address: 1100 MADISON AVENUE 10028

TLDR

Iconic NYC bakery, famous for its legendary black & white cookies. Offers a taste of tradition w/ challah, rugelach & more.

Reddit Sentiment for WILLIAM GREENBERG JR DESSERTS(based on 36 Reddit opinions)

67% Positive25% Neutral6% Negative

Achievements and Accolades

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Tags

american 11jewish 9bakery 9cookies 23bakery 9black and white cookies 6View All

Neighborhoods

Upper East Side

Instagram Posts References

Summary

Recent Articles

Details

For decades, this Upper East Side institution has been a beloved spot for classic Jewish bakery treats. It's particularly celebrated for its iconic black and white cookies, praised for their perfect balance of a dense yet light vanilla cake base and soft frosting. Beyond the signature cookie, offerings include crumb cakes, challah, rugelach, and strudel, making it a go-to for traditional baked goods.

Food Overview

This bakery is renowned for its traditional Jewish and American baked goods, with a standout reputation for its black and white cookies, described as having a perfect dense yet light vanilla cake base and soft frosting. Other popular items include crumb cakes, challah, rugelach, and strudel.

Highlights / Recommended

"The bakery is most famous for its black and white cookies, praised for their dense yet light vanilla cake base and soft frosting. They also offer other traditional items like crumb cakes, challah, rugelach, and strudel."

Mentioned Dishes:

  • black and white cookies(3)
  • black and white cookie(3)

Customer Sentiment

Customers rave about the classic Jewish baked goods, with a particular emphasis on the exceptional black and white cookies, often describing them as the best in the city.

Reddit Opinions & Reviews

Top Reddit Posts About WILLIAM GREENBERG JR DESSERTS

Multiple users enthusiastically recommend William Greenberg Desserts for their black and white cookies, with many declaring them the best in NYC and in a league of their own. One user specifically praises the 'incredible' black and white cookie.
One user crowns William Greenberg Desserts as the winner for black and white cookies after trying many, and also mentions their addictive sticky buns called Schnecken. Another comment confirms that 'Greenberg Bakery' refers to William Greenberg Desserts.
Several comments recommend William Greenberg for their black and white cookies, with one user specifically calling out the 'black and white cookies' and 'baked goods' as highlights.
A user describes the black and white cookie as having an unexpected texture and flavor, comparing it to cake and finding it very good. Another user confirms this cake-like texture is due to the classic recipe using yellow cake batter baked directly on the sheet.
A user recommends William Greenberg as a place to purchase loaf and pound cakes.

Recent Reddit Mentions

From post: What Food Starts Increasing In Your Life When

"Asks for recommendations on where to find a great Black and White cookie, mentioning Greenberg Bakery as a place to try."

Neutral
Mar 8, 2026View Comment →

From post: What Food Starts Increasing In Your Life When

"Recommends Greenberg Bakery for its Black and White cookies."

Positive
Mar 7, 2026View Comment →

From post: Rainbow Cookie Project Update Queens Is Complete

"Provided the location of William Greenberg Desserts on the Upper West Side and Upper East Side in Manhattan."

Neutral
Feb 16, 2026View Comment →

From post: Rainbow Cookie Project Update Queens Is Complete

"William Greenberg Desserts is a place to check for rainbow cookies."

Neutral
Feb 16, 2026View Comment →

From post: Where Can I Find The Best Seven Layer Cake

"The user provided a link to W.M. Greenberg Desserts for seven layer cake."

Neutral
Feb 11, 2026View Comment →

From post: Best Brownie Cheesecake In Nyc

"This user suggested William Greenberg Desserts as a likely place to find a good cheesecake brownie, noting that such items might be on a rotating menu and not necessarily a seasonal offering."

Positive
Dec 23, 2025View Comment →

From post: Bakeries Selling Gingerbread People

"The commenter suggested William Greenberg Desserts as a place to find gingerbread people."

Positive
Dec 22, 2025View Comment →

From post: Where Can You Buy Premade Gingerbread Houses In

"The original poster thanked the user for the recommendation of William Greenberg Desserts."

Positive
Nov 25, 2025View Comment →

From post: Where Can You Buy Premade Gingerbread Houses In

"The user recommended William Greenberg Desserts as a place that sells premade gingerbread houses."

Positive
Nov 25, 2025View Comment →

From post: Crunchyhard Cookies Recs

"Regarding black and white cookies, this commenter states they are not crispy at all."

Negative
Nov 13, 2025View Comment →

From post: Crunchyhard Cookies Recs

"William Greensburg is a few blocks away from Levain and is known for their black and white cookie, though it's not described as crunchy."

Positive
Nov 12, 2025View Comment →

From post: Does Anyone Know Any Cake Shops That Do These

"This is a very old-school UES establishment, famous for its strawberry shortcake, which has been a family favorite for decades."

Positive
Sep 30, 2025View Comment →

From post: Best Rosh Hashanah Treats

"This comment simply states that William Greenberg Desserts is the place to go."

Positive
Sep 21, 2025View Comment →

From post: Look To The Cookie Best Black White

"This user believes William Greenberg is only on the UES, and suggests Orwasher's might be the place the other user is thinking of, as it has locations on both UES and UWS."

Neutral
Sep 13, 2025View Comment →

From post: Look To The Cookie Best Black White

"This user states Glasers was their favorite black and white cookie place but it closed years ago, and considers William Greenberg Desserts the second favorite."

Positive
Sep 13, 2025View Comment →

From post: Look To The Cookie Best Black White

"This user confirmed that the Hudson Yards location of William Greenberg Desserts is closed."

Negative
Sep 13, 2025View Comment →

From post: Look To The Cookie Best Black White

"This user agrees with recommendations for William Greenberg and Orwashers, and mentions their local deli's cookies were a favorite."

Positive
Sep 13, 2025View Comment →

From post: Look To The Cookie Best Black White

"Following up on a mention of William Greenberg in Hudson Yards, this user recommends the original location on Madison Ave."

Neutral
Sep 13, 2025View Comment →

From post: Look To The Cookie Best Black White

"A user mentions a William Greenberg in Hudson Yards is delicious. Another user recommends going to the original location on Madison Ave."

Positive
Sep 13, 2025View Comment →

From post: Look To The Cookie Best Black White

"This user states that they have not found any black and white cookies that compare to William Greenberg's, calling them in a league of their own."

Positive
Sep 12, 2025View Comment →