Last Updated: ~1 month ago
Phone: (212) 861-1340
Address: 1100 MADISON AVENUE 10028
Iconic UES bakery w/ incredible, soft & chewy Black & White cookies. A true taste of classic New York.
A classic Upper East Side establishment since 1946, William Greenberg Jr. Desserts is a beloved bakery renowned for its exceptional baked goods. While they offer a variety of treats, their Black and White cookies are a standout, praised for their soft, cake-like texture. This iconic spot is a must-visit for anyone seeking traditional New York bakery flavors.
This bakery is celebrated for its traditional baked goods, with a strong emphasis on its Black and White cookies, which are frequently described as having a soft, cake-like texture that is a distinct departure from crispier versions. Other items like sticky buns (Schnecken), pound cakes, and strawberry shortcake have also been mentioned positively.
"The Black and White cookie is overwhelmingly recommended, often described as having a uniquely soft, chewy, cake-like texture. Sticky buns (Schnecken) and strawberry shortcake are also mentioned as delicious items."
Customers overwhelmingly praise the bakery, particularly highlighting the exceptional quality and texture of their Black and White cookies. The establishment is seen as a long-standing, beloved spot for classic baked goods.
Important Note
One commenter noted that a Hudson Yards location was closed, and another mentioned that while they found the black and white cookies 'good/okay', they acknowledged the bakery's strong reputation.
"This user suggested William Greenberg Desserts as a likely place to find a good cheesecake brownie, noting that such items might be on a rotating menu and not necessarily a seasonal offering."
Positive"The commenter suggested William Greenberg Desserts as a place to find gingerbread people."
Positive"The original poster thanked the user for the recommendation of William Greenberg Desserts."
Positive"The user recommended William Greenberg Desserts as a place that sells premade gingerbread houses."
Positive"Regarding black and white cookies, this commenter states they are not crispy at all."
Negative"William Greensburg is a few blocks away from Levain and is known for their black and white cookie, though it's not described as crunchy."
Positive"This is a very old-school UES establishment, famous for its strawberry shortcake, which has been a family favorite for decades."
Positive"This comment simply states that William Greenberg Desserts is the place to go."
Positive"This user believes William Greenberg is only on the UES, and suggests Orwasher's might be the place the other user is thinking of, as it has locations on both UES and UWS."
Neutral"This user states Glasers was their favorite black and white cookie place but it closed years ago, and considers William Greenberg Desserts the second favorite."
Positive"This user confirmed that the Hudson Yards location of William Greenberg Desserts is closed."
Negative"This user agrees with recommendations for William Greenberg and Orwashers, and mentions their local deli's cookies were a favorite."
Positive"Following up on a mention of William Greenberg in Hudson Yards, this user recommends the original location on Madison Ave."
Neutral"A user mentions a William Greenberg in Hudson Yards is delicious. Another user recommends going to the original location on Madison Ave."
Positive"This user states that they have not found any black and white cookies that compare to William Greenberg's, calling them in a league of their own."
Positive"This user recommends William Greenberg Desserts, along with Orwashers, Zaro's (if fresh), and Caputo's in Brooklyn for black and white cookies."
Positive"The original poster is seeking confirmation for William Greenberg Desserts, considering buying a large quantity before traveling."
Positive"The user likes William Greenberg Desserts and suggests trying their rugelach as well."
Positive"The user confirmed that the B/W cookie's texture and flavor are cake-like, explaining that the classic recipe uses yellow cake batter baked directly on the sheet."
Positive"The user found the B/W cookie to have an unexpected texture and flavor, comparing it to cake and describing it as very good."
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