Last Updated: 3 days ago
Phone: (212) 861-1340
Address: 1100 MADISON AVENUE 10028
Iconic UES bakery w/ legendary Black & White cookies & old-school charm. A must-try for classic New York treats.
A classic Upper East Side bakery, William Greenberg Jr. Desserts has been serving up traditional Jewish and American baked goods since 1946. This beloved institution is particularly celebrated for its iconic Black and White cookies, often described as having a cake-like texture and a perfect balance of vanilla and chocolate frosting. Beyond cookies, they also offer other delightful treats like sticky buns and various cakes, making it a go-to spot for a taste of old-school New York.
The standout item at William Greenberg Jr. Desserts is undoubtedly the Black and White cookie, frequently praised for its soft, cake-like texture and balanced frosting. Other popular mentions include sticky buns (Schnecken) and various cakes, though specific feedback on these is less frequent. It's a place celebrated for its traditional Jewish and American bakery offerings.
"The Black and White cookie is overwhelmingly recommended, often cited as a must-try classic with a unique, cake-like texture. Other recommended items include sticky buns (Schnecken) and rugelach."
Customers consistently rave about the classic Black and White cookies, often citing them as the best they've ever had. The bakery is seen as a beloved, long-standing institution for traditional baked goods.
Important Note
One user noted that a Hudson Yards location was closed, and it's recommended to go to the original Madison Avenue location. Another commenter had a personal experience where the Black and White cookie was 'good/okay,' despite its strong reputation.
"This is a very old-school UES establishment, famous for its strawberry shortcake, which has been a family favorite for decades."
Positive"This comment simply states that William Greenberg Desserts is the place to go."
Positive"This user believes William Greenberg is only on the UES, and suggests Orwasher's might be the place the other user is thinking of, as it has locations on both UES and UWS."
Neutral"This user states Glasers was their favorite black and white cookie place but it closed years ago, and considers William Greenberg Desserts the second favorite."
Positive"This user confirmed that the Hudson Yards location of William Greenberg Desserts is closed."
Negative"This user agrees with recommendations for William Greenberg and Orwashers, and mentions their local deli's cookies were a favorite."
Positive"Following up on a mention of William Greenberg in Hudson Yards, this user recommends the original location on Madison Ave."
Neutral"A user mentions a William Greenberg in Hudson Yards is delicious. Another user recommends going to the original location on Madison Ave."
Positive"This user states that they have not found any black and white cookies that compare to William Greenberg's, calling them in a league of their own."
Positive"This user recommends William Greenberg Desserts, along with Orwashers, Zaro's (if fresh), and Caputo's in Brooklyn for black and white cookies."
Positive"The original poster is seeking confirmation for William Greenberg Desserts, considering buying a large quantity before traveling."
Positive"The user likes William Greenberg Desserts and suggests trying their rugelach as well."
Positive"The user confirmed that the B/W cookie's texture and flavor are cake-like, explaining that the classic recipe uses yellow cake batter baked directly on the sheet."
Positive"The user found the B/W cookie to have an unexpected texture and flavor, comparing it to cake and describing it as very good."
Positive"This commenter recalls Wm. Greenberg's making a simple yet killer chocolate cake and considers it a platonic ideal, though unsure if they still offer it or at what price."
Positive"The user recommended William Greenberg."
Positive"Confirming that "Greenberg Bakery" is indeed William Greenberg Desserts, the user also mentioned their addictive sticky buns called Schnecken."
Positive"This user asked for confirmation if "Greenberg Bakery" refers to William Greenberg Desserts."
Neutral"William Greenberg Desserts is declared the winner for black and white cookies after a quest to try them from dozens of places. They also offer addictive sticky buns called Schnecken."
Positive"A user recommends William Greenberg as a place to buy loaf/pound cakes."
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