Next.js logo

WILLIAM GREENBERG JR DESSERTS

Last Updated: 28 days ago

Phone: (212) 861-1340

Address: 1100 MADISON AVENUE 10028

TLDR

Iconic bakery famed for its legendary black and white cookies, praised for their perfect chewy texture. Also known for classic Schnecken and other traditional baked goods.

Sentiment Overview(Based on 16 Reddit comments)

69% Positive31% Neutral

Achievements and Accolades

Next.js logo
Next.js logo

Tags

american 7bakery 6jewish 5cookies 7bakery 5black and white cookies 3View All

Neighborhoods

Upper East Side

Instagram Posts References

Summary

Details

This beloved Upper East Side bakery has been serving up classic New York treats since 1946, with a particular fame for its exceptional black and white cookies. Many describe these cookies as having the perfect soft and chewy texture, often calling them the city's best. In addition to their signature cookies, they also offer other delightful baked goods like sticky buns and pound cakes, making it a go-to spot for traditional, high-quality desserts.

Food Overview

This bakery is renowned for its classic black and white cookies, which many consider to be among the best in New York City, highlighting their soft and chewy texture. Beyond cookies, they also offer other traditional baked goods, including sticky buns called Schnecken, and have been praised for their pound cakes and chocolate cakes.

Highlights / Recommended

"The black and white cookies are highly recommended for their excellent texture, and sticky buns called Schnecken are also noted as addictive treats."

Mentioned Dishes:

  • black and white cookies(2)
  • black and white cookie(2)

Customer Sentiment

Customers consistently praise the classic black and white cookies, often describing them as the best in the city. The bakery is also noted for its traditional Jewish baked goods.

Reddit References

Highlighted Posts

A commenter recommends William Greenberg bakery on the Upper East Side, specifically praising their 'incredible' black and white cookie.
William Greenberg black and white cookies are recommended for their quality and taste.
William Greenberg Desserts is declared a winner for black and white cookies, and they also offer addictive sticky buns called Schnecken.
Black & White cookies from William Greenberg Desserts travel exceptionally well and are a hit with out-of-towners.
Suggests William Greenberg for 'old school' black and white cookies.
A user recommended getting a black and white cookie from William Greenberg as a treat after visiting the Met.
Wm. Greenberg's used to make a simple but excellent chocolate cake that this commenter considers ideal.
William Greenberg Desserts is known for excellent black and white cookies; the commenter found them good/okay but acknowledged their reputation and suggested trying them if nearby.

Recent Mentions

From post: Best Whole Chocolate Cake In Manhattan

"This commenter recalls Wm. Greenberg's making a simple yet killer chocolate cake and considers it a platonic ideal, though unsure if they still offer it or at what price."

Positive
Jul 22, 2025View Comment →

From post: Favorite Cake Shop In Nyc

"The user recommended William Greenberg."

Positive
Jul 20, 2025View Comment →

From post: If Youve Ordered The Same Thing From 10 Places

"Confirming that "Greenberg Bakery" is indeed William Greenberg Desserts, the user also mentioned their addictive sticky buns called Schnecken."

Positive
Jul 14, 2025View Comment →

From post: If Youve Ordered The Same Thing From 10 Places

"This user asked for confirmation if "Greenberg Bakery" refers to William Greenberg Desserts."

Neutral
Jul 14, 2025View Comment →

From post: If Youve Ordered The Same Thing From 10 Places

"William Greenberg Desserts is declared the winner for black and white cookies after a quest to try them from dozens of places. They also offer addictive sticky buns called Schnecken."

Positive
Jul 14, 2025View Comment →

From post: Bakeries Where I Can Buy A Whole Loafpound Cakes

"A user recommends William Greenberg as a place to buy loaf/pound cakes."

Neutral
May 17, 2025View Comment →

From post: Historic Food Tour Of Nyc

"A commenter recommends William Greenberg bakery on the Upper East Side (founded 1946), specifically praising their 'incredible' black and white cookie."

Positive
May 10, 2025View Comment →

From post: First Time Going To Nyc Food I Should Try Thats

"The commenter notes William Greenberg Desserts is renowned for having one of the city's best black and white cookies, though their personal experience was that it was 'good/okay'. They suggest it's worth trying if you're nearby in the UES."

Neutral
May 10, 2025View Comment →

From post: Iconic Bakeries That Are Not Tourist Traps

"Suggests William Greenberg if looking for old school black and white cookies."

Positive
Apr 29, 2025View Comment →

From post: Best Breakfast Places On The Way To The Met

"A user recommended getting a black and white cookie from William Greenberg as a treat after visiting the Met."

Positive
Mar 28, 2025View Comment →

From post: Best Birthday Cakes In Manhattan

"recommends William Greenberg"

Neutral
Mar 22, 2025View Comment →

From post: Dessert Help

"Black & White cookies from William Greenberg Desserts travel exceptionally well and the out-of-towners love 'em."

Positive
Mar 15, 2025View Comment →

From post: Iso Yeast Dough Hamentaschen

"William Greenberg"

Neutral
Mar 8, 2025View Comment →

From post: Best Cookies In New York City

"Simply names William Greenberg."

Positive
Feb 27, 2025View Comment →

From post: Best Cookies In New York City

"Recommends William Greenberg black and white cookies."

Positive
Feb 27, 2025View Comment →