Last Updated: 8 days ago
Phone: (212) 861-1340
Address: 1100 MADISON AVENUE 10028
Iconic UES bakery w/ decades of tradition. Famous for its soft, chewy Black & White cookies & other classic American/Jewish baked goods. A must-try for nostalgic treats!
This Upper East Side bakery, a Manhattan institution since 1946, is a must-visit for classic American and Jewish baked goods. Renowned for their exceptional Black and White cookies, reviewers rave about their soft, chewy texture reminiscent of 'donettes.' Beyond cookies, they offer a delightful array of cakes, including a historically noted chocolate cake and strawberry shortcake, as well as sticky buns (Schnecken) and rugelach, making it a nostalgic stop for traditional treats.
This bakery is celebrated for its classic American and Jewish baked goods, with a particular emphasis on its Black and White cookies, which are frequently lauded for their soft, chewy texture. Other popular items include strawberry shortcake, chocolate cake, sticky buns (Schnecken), and rugelach. While most feedback is positive, one commenter found the Black and White cookies to be 'good/okay' but still acknowledged their reputation.
"The Black and White cookie is overwhelmingly recommended, often cited as the best in the city with a soft and chewy texture. Sticky buns (Schnecken) and rugelach are also mentioned as notable items."
Customers highly praise this long-standing bakery, particularly for its iconic Black and White cookies, often describing them as the best they've ever had. The overall sentiment is overwhelmingly positive, highlighting the quality and nostalgic appeal of their baked goods.
Important Note
One commenter found the black and white cookies to be 'good/okay' rather than exceptional, though they acknowledged the bakery's reputation.
"The user provided a link to W.M. Greenberg Desserts for seven layer cake."
Neutral"This user suggested William Greenberg Desserts as a likely place to find a good cheesecake brownie, noting that such items might be on a rotating menu and not necessarily a seasonal offering."
Positive"The commenter suggested William Greenberg Desserts as a place to find gingerbread people."
Positive"The original poster thanked the user for the recommendation of William Greenberg Desserts."
Positive"The user recommended William Greenberg Desserts as a place that sells premade gingerbread houses."
Positive"Regarding black and white cookies, this commenter states they are not crispy at all."
Negative"William Greensburg is a few blocks away from Levain and is known for their black and white cookie, though it's not described as crunchy."
Positive"This is a very old-school UES establishment, famous for its strawberry shortcake, which has been a family favorite for decades."
Positive"This comment simply states that William Greenberg Desserts is the place to go."
Positive"This user believes William Greenberg is only on the UES, and suggests Orwasher's might be the place the other user is thinking of, as it has locations on both UES and UWS."
Neutral"This user states Glasers was their favorite black and white cookie place but it closed years ago, and considers William Greenberg Desserts the second favorite."
Positive"This user confirmed that the Hudson Yards location of William Greenberg Desserts is closed."
Negative"This user agrees with recommendations for William Greenberg and Orwashers, and mentions their local deli's cookies were a favorite."
Positive"Following up on a mention of William Greenberg in Hudson Yards, this user recommends the original location on Madison Ave."
Neutral"A user mentions a William Greenberg in Hudson Yards is delicious. Another user recommends going to the original location on Madison Ave."
Positive"This user states that they have not found any black and white cookies that compare to William Greenberg's, calling them in a league of their own."
Positive"This user recommends William Greenberg Desserts, along with Orwashers, Zaro's (if fresh), and Caputo's in Brooklyn for black and white cookies."
Positive"The original poster is seeking confirmation for William Greenberg Desserts, considering buying a large quantity before traveling."
Positive"The user likes William Greenberg Desserts and suggests trying their rugelach as well."
Positive"The user confirmed that the B/W cookie's texture and flavor are cake-like, explaining that the classic recipe uses yellow cake batter baked directly on the sheet."
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