Next.js logo

WILLIAM GREENBERG JR DESSERTS

Updated

Phone: (212) 861-1340

Address: 1100 MADISON AVENUE 10028

TLDR

NYC's classic bakery since '46. Famous for iconic Black & White cookies, plus challah, rugelach & more.

Reddit Sentiment for WILLIAM GREENBERG JR DESSERTS(based on 39 Reddit opinions)

62% Positive28% Neutral8% Negative

Achievements and Accolades

Next.js logo
Next.js logo

Tags

american 12bakery 11jewish 9cookies 25bakery 9black and white cookies 6View All

Neighborhoods

Upper East Side

Instagram Posts References

Summary

Recent Articles

Details

Step into a culinary time capsule on the Upper East Side with William Greenberg Desserts, a beloved bakery serving New York since 1946. This establishment is renowned for its iconic Black and White cookies, boasting a dense yet light vanilla cake base crowned with a soft frosting. Beyond this signature treat, they offer a tempting array of baked goods, including crumb cakes, challah, rugelach, and strudel, ensuring a sweet experience for every palate.

Food Overview

This Jewish-American bakery is celebrated for its classic Black and White cookies, described as having a dense, light vanilla cake base with soft frosting. Other popular items include crumb cakes, challah, rugelach, and strudel. The black and white cookies are frequently recommended, with one reviewer noting their texture is akin to 'donettes'.

Highlights / Recommended

"The Black and White cookie is the most frequently recommended item, praised for its dense, light vanilla cake base and soft frosting, and is often considered a quintessential New York treat. Sticky buns (Schnecken) and rugelach are also mentioned positively."

Mentioned Dishes:

  • black and white cookies(3)
  • black and white cookie(3)

Customer Sentiment

Customers consistently praise the iconic Black and White cookies, often citing their unique cake-like texture and delicious frosting as a standout.

Reddit Opinions & Reviews

Top Reddit Posts About WILLIAM GREENBERG JR DESSERTS

This thread features multiple recommendations for William Greenberg Desserts' Black and White cookies, with many users calling them the best and describing their unique cake-like texture.
A user recommends William Greenberg Desserts' Black and White cookies, noting they travel well and are a hit with out-of-towners.
William Greenberg Desserts is suggested for 'old school' Black and White cookies, highlighting its status as an iconic, non-touristy bakery.
This post includes multiple mentions and recommendations for William Greenberg's black and white cookies, with one user specifically praising them.
William Greenberg Desserts is highlighted as the top choice for Black and White cookies after an extensive taste test, and their sticky buns (Schnecken) are also mentioned.
Mini Black and White cookies from William Greenberg Bakery are recommended as a treat to bring to a West Coast office.
A user recommends grabbing a Black and White cookie from William Greenberg as a treat after visiting The Met.
This post discusses the cake-like texture and flavor of the Black and White cookies from William Greenberg Desserts, with another user confirming the cake batter base.

Recent Reddit Mentions

From post: Best Nyc Treatschocolates To Bring To A West

"A user expressed doubt about the freshness of black and white cookies from William Greenberg Bakery after a week."

Negative
May 8, 2026View Comment →

From post: Best Nyc Treatschocolates To Bring To A West

"A user recommended mini black and white cookies from William Greenberg Bakery as a treat to bring to a West Coast office."

Neutral
May 6, 2026View Comment →

From post: Where To Lose Beef Virginity

"The original poster is considering various options for their first beef experience, including burgers and sandwiches, while deliberately excluding steak."

Neutral
May 4, 2026View Comment →

From post: Kentucky Derby Pie Derby Party Food

"This commenter stated that William Greenberg Desserts has chocolate pecan pies."

Positive
Apr 30, 2026View Comment →

From post: Where Can I Find The Most Fudgy And Dense Cake

"The user recommended William Greenberg's for its flourless chocolate cake."

Positive
Apr 20, 2026View Comment →

From post: Iso Southern Caramel Cake

"This establishment is suggested as a place to check for caramel cake."

Neutral
Apr 11, 2026View Comment →

From post: What Food Starts Increasing In Your Life When

"Asks for recommendations on where to find a great Black and White cookie, mentioning Greenberg Bakery as a place to try."

Neutral
Mar 8, 2026View Comment →

From post: What Food Starts Increasing In Your Life When

"Recommends Greenberg Bakery for its Black and White cookies."

Positive
Mar 7, 2026View Comment →

From post: Rainbow Cookie Project Update Queens Is Complete

"Provided the location of William Greenberg Desserts on the Upper West Side and Upper East Side in Manhattan."

Neutral
Feb 16, 2026View Comment →

From post: Rainbow Cookie Project Update Queens Is Complete

"William Greenberg Desserts is a place to check for rainbow cookies."

Neutral
Feb 16, 2026View Comment →

From post: Where Can I Find The Best Seven Layer Cake

"The user provided a link to W.M. Greenberg Desserts for seven layer cake."

Neutral
Feb 11, 2026View Comment →

From post: Best Brownie Cheesecake In Nyc

"This user suggested William Greenberg Desserts as a likely place to find a good cheesecake brownie, noting that such items might be on a rotating menu and not necessarily a seasonal offering."

Positive
Dec 23, 2025View Comment →

From post: Bakeries Selling Gingerbread People

"The commenter suggested William Greenberg Desserts as a place to find gingerbread people."

Positive
Dec 22, 2025View Comment →

From post: Where Can You Buy Premade Gingerbread Houses In

"The original poster thanked the user for the recommendation of William Greenberg Desserts."

Positive
Nov 25, 2025View Comment →

From post: Where Can You Buy Premade Gingerbread Houses In

"The user recommended William Greenberg Desserts as a place that sells premade gingerbread houses."

Positive
Nov 25, 2025View Comment →

From post: Crunchyhard Cookies Recs

"Regarding black and white cookies, this commenter states they are not crispy at all."

Negative
Nov 13, 2025View Comment →

From post: Crunchyhard Cookies Recs

"William Greensburg is a few blocks away from Levain and is known for their black and white cookie, though it's not described as crunchy."

Positive
Nov 12, 2025View Comment →

From post: Does Anyone Know Any Cake Shops That Do These

"This is a very old-school UES establishment, famous for its strawberry shortcake, which has been a family favorite for decades."

Positive
Sep 30, 2025View Comment →

From post: Best Rosh Hashanah Treats

"This comment simply states that William Greenberg Desserts is the place to go."

Positive
Sep 21, 2025View Comment →

From post: Look To The Cookie Best Black White

"This user believes William Greenberg is only on the UES, and suggests Orwasher's might be the place the other user is thinking of, as it has locations on both UES and UWS."

Neutral
Sep 13, 2025View Comment →