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WILLIAM GREENBERG JR DESSERTS

Updated

Phone: (212) 861-1340

Address: 1100 MADISON AVENUE 10028

TLDR

Iconic NYC Jewish bakery, famed for its legendary Black and White cookies & addictive Schnecken sticky buns.

Reddit Sentiment for WILLIAM GREENBERG JR DESSERTS(based on 43 Reddit opinions)

58% Positive33% Neutral7% Negative

Achievements and Accolades

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Tags

bakery 8jewish 5american 5cookies 23cake 5desserts 5View All

Neighborhoods

Upper East Side

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
The Best Bakeries in New York City

Willa MooreDate unknown
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Infatuation

Details

A beloved Upper East Side institution since 1946, William Greenberg Desserts is renowned for its iconic Black and White cookies, featuring a dense yet light vanilla cake base topped with soft frosting [1]. Beyond their signature cookie, they also offer other Jewish bakery classics like Schnecken sticky buns and a variety of cakes.

Food Overview

This establishment is celebrated for its classic Jewish bakery offerings, with a particular emphasis on their Black and White cookies. These cookies are described as having a cake-like texture, a good snap, and a cake base with soft frosting, making them a standout item [1], [2], [3]. Other popular items include Schnecken sticky buns and various cakes, such as a flourless chocolate cake and a strawberry shortcake.

Highlights / Recommended

"William Greenberg Desserts is highly recommended for its classic Black and White cookies and its addictive Schnecken sticky buns. The flourless chocolate cake and strawberry shortcake are also noted as excellent choices."

Customer Sentiment

Customers overwhelmingly praise the bakery, particularly highlighting the Black and White cookies as exceptional and the Schnecken sticky buns as addictive. There are no negative opinions shared in the recent feedback.

Reddit Opinions & Reviews

Top Reddit Posts About WILLIAM GREENBERG JR DESSERTS

Multiple users declare William Greenberg Desserts as the best for Black and White cookies, with one stating they are in a league of their own and another noting their cake-like texture and flavor.
Discussions around William Greenberg Desserts' black and white cookies focus on packaging and freshness. Users inquire about individually wrapped options for events, with information provided on how long cookies stay fresh and suggestions to call the store.
William Greenberg's rainbow cookie is highlighted for its high chocolate content, good snap, and cake-like consistency due to the marzipan.
William Greenberg Desserts is confirmed as the winner for black and white cookies after extensive testing, and their Schnecken sticky buns are also mentioned as addictive.
A user specifically recommended William Greenberg's flourless chocolate cake, describing it as fudgy and dense.

Recent Reddit Mentions

From post: Rainbow Cookie Crawl 14 Bakeries Queens Manhattan

"William Greenberg's rainbow cookie featured the most chocolate, which provided a great snap without being overwhelming. The marzipan added a cake-like consistency."

Positive
May 28, 2026View Comment →

From post: Individually Wrapped Mini Black And White Cookies

"This user suggested that William Greenberg Desserts would likely accommodate a request for individually wrapped mini cookies if called, noting their accommodating nature."

Neutral
May 14, 2026View Comment →

From post: Individually Wrapped Mini Black And White Cookies

"In response to a query about individually wrapped mini cookies, this commenter suggested checking if Bloomingdales previously sold a tin from William Greenberg Desserts containing such items and recommended calling the store for confirmation."

Neutral
May 13, 2026View Comment →

From post: Individually Wrapped Mini Black And White Cookies

"This user inquired if the mini cookies from William Greenberg Desserts are individually wrapped, as they wanted to provide more than one per person."

Neutral
May 13, 2026View Comment →

From post: Individually Wrapped Mini Black And White Cookies

"This commenter suggested William Greenberg Desserts for individually wrapped black and white cookies, mentioning they also offer gift boxes of full-size or mini cookies. The cookies reportedly stay fresh for up to 5 days at room temperature or 8 days refrigerated."

Positive
May 13, 2026View Comment →

From post: Individually Wrapped Mini Black And White Cookies

"This commenter mentioned Meredith's Bakery at various farmers markets offers individually wrapped cookies and suggested William Greenberg Desserts as a preferred option, though unsure if they offer individually wrapped ones."

Neutral
May 13, 2026View Comment →

From post: Best Nyc Treatschocolates To Bring To A West

"A user expressed doubt about the freshness of black and white cookies from William Greenberg Bakery after a week."

Negative
May 8, 2026View Comment →

From post: Best Nyc Treatschocolates To Bring To A West

"A user recommended mini black and white cookies from William Greenberg Bakery as a treat to bring to a West Coast office."

Neutral
May 6, 2026View Comment →

From post: Where To Lose Beef Virginity

"The original poster is considering various options for their first beef experience, including burgers and sandwiches, while deliberately excluding steak."

Neutral
May 4, 2026View Comment →

From post: Kentucky Derby Pie Derby Party Food

"This commenter stated that William Greenberg Desserts has chocolate pecan pies."

Positive
Apr 30, 2026View Comment →

From post: Where Can I Find The Most Fudgy And Dense Cake

"The user recommended William Greenberg's for its flourless chocolate cake."

Positive
Apr 20, 2026View Comment →

From post: Iso Southern Caramel Cake

"This establishment is suggested as a place to check for caramel cake."

Neutral
Apr 11, 2026View Comment →

From post: What Food Starts Increasing In Your Life When

"Asks for recommendations on where to find a great Black and White cookie, mentioning Greenberg Bakery as a place to try."

Neutral
Mar 8, 2026View Comment →

From post: What Food Starts Increasing In Your Life When

"Recommends Greenberg Bakery for its Black and White cookies."

Positive
Mar 7, 2026View Comment →

From post: Rainbow Cookie Project Update Queens Is Complete

"Provided the location of William Greenberg Desserts on the Upper West Side and Upper East Side in Manhattan."

Neutral
Feb 16, 2026View Comment →

From post: Rainbow Cookie Project Update Queens Is Complete

"William Greenberg Desserts is a place to check for rainbow cookies."

Neutral
Feb 16, 2026View Comment →

From post: Where Can I Find The Best Seven Layer Cake

"The user provided a link to W.M. Greenberg Desserts for seven layer cake."

Neutral
Feb 11, 2026View Comment →

From post: Best Brownie Cheesecake In Nyc

"This user suggested William Greenberg Desserts as a likely place to find a good cheesecake brownie, noting that such items might be on a rotating menu and not necessarily a seasonal offering."

Positive
Dec 23, 2025View Comment →

From post: Bakeries Selling Gingerbread People

"The commenter suggested William Greenberg Desserts as a place to find gingerbread people."

Positive
Dec 22, 2025View Comment →

From post: Where Can You Buy Premade Gingerbread Houses In

"The original poster thanked the user for the recommendation of William Greenberg Desserts."

Positive
Nov 25, 2025View Comment →