TLDR
Broadway-inspired cookies and a massive variety of rotating flavors. A staple for late-night theater-goers looking for a sweet fix.
Instagram Posts References
Treats by Winston offers some of the reviewer's favorite cookies in the city, highlighting their brown butter chocolate chip cookie. These cookies are praised for being incredible, whether fresh out of the oven and melted or enjoyed the day after. They feature a warm, nutty flavor with a gooey center and crispy edge, striking a perfect salt-to-chocolate ratio.
Molly Fitzpatrick reviews Schmackary's, a Hell's Kitchen bakery famed for its Broadway-themed and rotating cookie flavors, highlighting their late hours and "Classic" chocolate chip cookie.
Details
Renowned for its Broadway-themed cookies and extensive flavor variety, this spot is a favorite for theater-goers looking for a late-night treat [1]. While many fans celebrate their unique creations like the Funfetti cookie [2] and corn cookies [3], others find the flavor profile overly sweet or lacking in texture [4], [5]. It remains a polarizing fixture in the city's dessert scene, balancing high popularity with critical debate regarding consistency [6].
Food Overview
Specializing in cookies, the menu ranges from the "Classic" chocolate chip—noted for its sea salt finish [1]—to adventurous options like Funfetti [2], red velvet [7], and corn cookies [3]. Customer reception is sharply divided between those who enjoy the creative variety and critics who find the treats unappealing or inconsistent [4], [5], [6].
Reddit Opinions & Reviews
Top Reddit Posts About SCHMACKARY'S
Recent Reddit Mentions
From post: Need To Gift Desserts For A Family Friend From
"The user claims these were the worst cookies they have had in the city and does not recommend them."
NegativeFrom post: Need To Gift Desserts For A Family Friend From
"The user suggests these cookies might be too sweet for an Asian palate."
NegativeFrom post: Where Can I Buy Some Bussin Pastries Near
"Mentioned as an option, though the author personally finds them too sweet."
NeutralFrom post: Best Red Velvet With Cream Cheese Frosting
"A user mentioned liking the red velvet cookie from Shmackarys."
PositiveFrom post: Hey Need Dessert Reccos For Celebration On Door
"This place is recommended for its cookies, which are described as great."
Positive