TLDR
Hot, fresh, and modern NYC bagels with trendy, celebrity-backed schmear collabs. A must-try for the novelty, but not your traditional corner bodega bagel.
Instagram Posts References
This post features Pop Up Bagels, highlighting the presence of the Jonas Brothers at their establishment. The image suggests a popular and possibly celebrity-endorsed bagel spot in the city.
PopUp Bagels collaborated with the Jonas Brothers to create a limited-edition 'Hot Pepper Parmesan Cream Cheese' schmear, inspired by a direct message from Joe Jonas. The partnership has generated significant buzz, with the pop-up event in NYC drawing crowds. The special schmear is available nationwide at PopUp Bagels locations until August 26th, or while supplies last.
The Jonas Brothers, including Nick, Joe, and Kevin Jonas, visited PopUp Bagels to serve their 'Burnin' Up Schmear'. The event drew a crowd of fans eager to see the popular music group and get their bagels. The post captures the excitement of the moment with fans taking pictures and videos of the brothers.
The post focuses on a collaboration between Pop Up Bagels and Natalie's Juice. The featured item is a tangerine butter spread, recommended to be paired with a salt bagel. The author describes the combination as 'fabulous,' with a perfect balance of salt and citrus.
Popup Bagels is featured in the post as a stop for good eats in NYC. The image displays a branded bag, indicating a direct visit or purchase from the establishment.
A close-up shot showcases a variety of bagels from PopUp Bagels, including sesame, poppy seed, and plain varieties. The bagels appear fresh and perfectly baked, with a nice sheen.
The user features a container from Popup Bagels, indicating they enjoyed bagels during their trip. The image shows a container with the restaurant's branding.
The reviewer expresses a profound obsession with PopUp Bagels, having visited four times within their first month of living in NYC. The appeal lies in the rotating flavors, which the reviewer is determined to try entirely.
Details
Celebrated for their fresh, perfectly baked bagels and creative schmear collaborations, this spot has become a notable fixture in the NYC food scene [1], [5]. While many visitors are obsessed with the rotating menu and high-profile partnerships, such as with the Jonas Brothers [6], [8], others offer more polarizing feedback regarding the authenticity of the style [9], [10]. The establishment remains a popular destination for those seeking a modern twist on the classic bagel experience [6], [7].
Food Overview
The menu focuses on fresh-baked bagels available in varieties like sesame and poppy seed [5], often paired with unique schmears like the limited-edition Hot Pepper Parmesan [6]. While the tangerine butter receives high praise for its citrusy balance [4], some customers note that the bagels are not suitable for freezing [1], [2] and fall short of traditional expectations for the city [3], [9].
Caveats
These bagels are intended to be eaten fresh, as they do not freeze well [1], [4]. Some locals caution that they do not resemble authentic NY-style bagels and may not be worth the cost or wait [9], [10], [11].
Reddit Opinions & Reviews
Top Reddit Posts About POPUP BAGELS
Recent Reddit Mentions
From post: Food Restaurant Feedback Requested For October
"The user simply states that the bagels are gross."
NegativeFrom post: Food Restaurant Feedback Requested For October
"The commenter identifies the place as a private equity chain that does not produce authentic NY-style bagels."
NegativeFrom post: Food Restaurant Feedback Requested For October
"The commenter advises against visiting, suggesting there are many superior bagel shops in NYC that do not have high minimum costs."
NegativeFrom post: Why Do People Think Its A Flex To Hate On Hyped
"Embarrassingly overhyped with long lines for 'private equity' bagels."
NegativeFrom post: Soon To Be First Time In Nyc As An Irish Person
"Popup Bagel is mentioned as a new favorite for bagels."
Positive