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POPUP BAGELS

Updated

Phone: (347) 847-0574

Address: 7 PENN PLAZA 10001

TLDR

Trendy, fresh-baked bagels featuring buzzy, limited-edition cream cheese schmears. A popular destination known for celebrity collaborations and unconventional takes on the NYC classic.

Reddit Sentiment for POPUP BAGELS(based on 20 Reddit opinions)

45% Positive10% Neutral45% Negative

Tags

american 10bagels 19View All

Neighborhoods

Chelsea

Instagram Posts References

The creator visited Pop Up Bagels to try their limited-edition 'Mirrorball Medley' schmear, a collaboration with Dancing With The Stars. This unique schmear features a blend of flavors including foxtrot fudge chunks, butterscotch cha cha chips, white chocolate waltz chips, and tango toffee chunks. The creator expresses immense delight with the schmear, calling it 'so good omggggg' and 'amazing', and strongly recommends others try it before it's gone. The post also showcases the exterior of the Pop Up Bagels shop, its signage indicating it's a 'Winner Best Bagel', and the interior menu highlighting various schmear options.

This post features Pop Up Bagels, highlighting the presence of the Jonas Brothers at their establishment. The image suggests a popular and possibly celebrity-endorsed bagel spot in the city.

PopUp Bagels collaborated with the Jonas Brothers to create a limited-edition 'Hot Pepper Parmesan Cream Cheese' schmear, inspired by a direct message from Joe Jonas. The partnership has generated significant buzz, with the pop-up event in NYC drawing crowds. The special schmear is available nationwide at PopUp Bagels locations until August 26th, or while supplies last.

The Jonas Brothers, including Nick, Joe, and Kevin Jonas, visited PopUp Bagels to serve their 'Burnin' Up Schmear'. The event drew a crowd of fans eager to see the popular music group and get their bagels. The post captures the excitement of the moment with fans taking pictures and videos of the brothers.

The post focuses on a collaboration between Pop Up Bagels and Natalie's Juice. The featured item is a tangerine butter spread, recommended to be paired with a salt bagel. The author describes the combination as 'fabulous,' with a perfect balance of salt and citrus.

Popup Bagels is featured in the post as a stop for good eats in NYC. The image displays a branded bag, indicating a direct visit or purchase from the establishment.

A close-up shot showcases a variety of bagels from PopUp Bagels, including sesame, poppy seed, and plain varieties. The bagels appear fresh and perfectly baked, with a nice sheen.

The user features a container from Popup Bagels, indicating they enjoyed bagels during their trip. The image shows a container with the restaurant's branding.

Details

Known for their unique, fresh-baked bagel approach and high-profile collaborations, this spot has captured significant attention in the city [5], [7], [8]. Despite its popularity, some diners argue that these offerings lack the traditional characteristics of authentic New York-style bagels [9], [10], [11]. Furthermore, critics have noted that the shop's business model and quality do not always justify the high demand and long wait times [8], [11].

Food Overview

The menu focuses on fresh-baked bagels that have gained fame for creative, limited-time collaborations such as tangerine butter [3], Hot Pepper Parmesan cream cheese [5], and the 'Mirrorball Medley' schmear [8]. While some customers find them delicious [8], others maintain that they do not qualify as authentic NY-style bagels and are inferior to local alternatives [9], [10], [11].

Highlights / Recommended

Highly recommended pairings include a salt bagel with tangerine butter [3] and the limited-edition 'Mirrorball Medley' schmear [8].

Customer Sentiment

Customer feedback is highly polarized; while some visitors enjoy them as a novel breakfast experience [6], [7], many locals criticize the products as overhyped and lacking in traditional quality [8], [9], [11].

Most Mentioned Dishes

  • 01
    bagels
    4 mentions

Reddit Opinions & Reviews

Top Reddit Posts About POPUP BAGELS

This thread hosts a debate on whether these bagels meet traditional standards, with multiple users noting they do not freeze well.
Commenters in this discussion offer critical feedback, advising visitors to seek out more authentic local bagel shops instead.
A discussion regarding the perception of the establishment as an overhyped brand backed by private equity.

Recent Reddit Mentions

From post: Where Will Los Tacos No1 Open Next Theyre At 10

"Listed among brands that have received private equity investment."

Neutral
Sep 17, 2026View Comment →

From post: Food Restaurant Feedback Requested For October

"The user simply states that the bagels are gross."

Negative
Aug 10, 2026View Comment →

From post: Food Restaurant Feedback Requested For October

"The commenter identifies the place as a private equity chain that does not produce authentic NY-style bagels."

Negative
Aug 9, 2026View Comment →

From post: Food Restaurant Feedback Requested For October

"The commenter advises against visiting, suggesting there are many superior bagel shops in NYC that do not have high minimum costs."

Negative
Aug 9, 2026View Comment →

From post: Why Do People Think Its A Flex To Hate On Hyped

"Embarrassingly overhyped with long lines for 'private equity' bagels."

Negative
Jul 28, 2026View Comment →

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