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MIMI'S

Updated

Phone: (212) 688-4692

Address: 984 SECOND AVENUE 10022

TLDR

Customizable froyo paradise with top-tier toppings and a trendy dessert lineup. High price point and long lines potential.

Reddit Sentiment for MIMI'S(based on 12 Reddit opinions)

67% Positive8% Neutral25% Negative

Tags

italian 2american 2frozen yogurt 7froyo 3dessert 3View All

Neighborhoods

Midtown

Instagram Posts References

This is the first stop, featuring a classic lobster roll priced at $33. The creator describes it as looking great and provides a close-up view of the lobster filling and bun.

The post features Mimi's for its cookie dough. The image shows a large tub of cookie dough with a scoop, suggesting it is a popular item at this establishment.

Mimi's is highlighted for its froyo, specifically showing a cup with toppings, suggesting it's part of the trend of froyo resurgence.

Mimi's offers highly customizable frozen yogurt cups, as shown with two vibrant examples. These cups are loaded with an array of fresh and colorful toppings, including strawberries, brownie pieces, chocolate chips, fruit jellies/boba, and colorful sprinkles, making for a fun and personalized dessert experience.

Mimi's is a frozen yogurt shop that offers a variety of flavors and toppings. The reviewer had a very positive experience, praising the dessert and the overall quality of the offerings. The image shows a cup of froyo with toppings and a branded spoon, suggesting a satisfying treat.

Details

Known for a diverse array of refreshing desserts and high-quality frozen yogurt, this spot features an extensive selection of customizable toppings [1], [2], [4]. While some patrons appreciate the quality and variety, others find the pricing structure for items like frozen yogurt to be quite steep [2], [3], [4]. Additionally, visitors have reported long wait times that some suspect are designed to manufacture popularity [4].

Food Overview

The menu focuses heavily on dessert, particularly customizable frozen yogurt and cookie dough [3], [4]. Customers consistently laud the variety and quality of the toppings [2], [4], though the cost, sometimes reaching nearly $20 for a cup of frozen yogurt, remains a common point of contention [4].

Highlights / Recommended

Mentioned Dishes:

  • •froyo(2)

Customer Sentiment

Sentiment is divided; while many praise the high quality of the toppings and desserts [2], [4], a significant portion of customers feel the high price points and long lines are unjustifiable [4].

Reddit Opinions & Reviews

Top Reddit Posts About MIMI'S

This post describes the restaurant as a very high-quality Italian red sauce spot and recommends checking hours before visiting due to its popularity.
Users discuss their positive experiences, specifically noting that the restaurant offers the best available toppings.
This thread highlights customer frustrations regarding the high price points and the perception that long lines are manufactured.

Recent Reddit Mentions

From post: What Other Food Trends Are Coming Back Besides

"The commenter mentioned paying around $18 for froyo here."

Neutral
Jul 18, 2026View Comment →

From post: What Other Food Trends Are Coming Back Besides

"The commenter paid $15 for froyo here and stated they will not return despite the lack of a long line."

Negative
Jul 16, 2026View Comment →

From post: I Need The Trickledown Effect Of The Elevated

"Suggests the long lines are manufactured for popularity."

Negative
Jul 11, 2026View Comment →

From post: I Need The Trickledown Effect Of The Elevated

"Complains about the high price point of nearly $20."

Negative
Jul 10, 2026View Comment →

From post: First Time Trying Myka Greek Frozen Yogurt In The

"The commenter notes that Mimi's has the best toppings."

Positive
Jul 7, 2026View Comment →

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