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RICE TO RICHES

Updated

Phone: (212) 274-0008

Address: 37 SPRING STREET 10012

TLDR

A one-of-a-kind destination specializing in diverse, gourmet rice pudding flavors, perfect for a late-night dessert fix.

Reddit Sentiment for RICE TO RICHES(based on 16 Reddit opinions)

56% Positive31% Neutral13% Negative

Tags

american 6rice pudding 11dessert 7View All

Neighborhoods

Nolita

Details

Known for a unique and extensive variety of rice pudding flavors, this spot offers a rare treat that stands out from typical cookie-based dessert shops [2]. While some visitors find the experience to be average [3], others consider it a worthwhile indulgence [8]. The establishment has maintained a long presence in its prime location, sparking ongoing public speculation about its business model [15].

Food Overview

The menu focuses on a wide array of American-style rice pudding, which is highly recommended by fans [5], [8]. The mascarpone flavor is a particular standout among patrons [5], [6], and the panna cotta with dried cherries is another noted option [1].

Highlights / Recommended

The rice pudding is the primary recommendation, with the mascarpone flavor frequently cited as a favorite [5], [6].

Customer Sentiment

Overall feedback is generally positive, with many customers raving about the exceptional quality of the rice pudding [6], [8]. However, the establishment is frequently the subject of long-standing rumors suggesting it may be a front for illegal financial activities [3], [14].

Most Mentioned Dishes

  • 01
    rice pudding
    5 mentions

Reddit Opinions & Reviews

Top Reddit Posts About RICE TO RICHES

This post highlights the establishment as an excellent choice for a midnight snack.
Multiple users share their enthusiasm for the rice pudding here, specifically recommending the mascarpone flavor.
A discussion regarding the shop as a fun, though slightly pricey, NYC treat that often attracts humorous comments about its business longevity.

Recent Reddit Mentions

From post: What Are Your Favorite Late Night Dessert

"The user suggests this spot for late night rice pudding."

Positive
Aug 2, 2026View Comment →

From post: Im On A Soft Food Diet For A Couple Weeks It

"Commenter noted that they don't know anyone who eats at Rice to Riches but it was in a prime location for years, leading people to assume its main income came from elsewhere."

Neutral
May 20, 2026View Comment →

From post: Im On A Soft Food Diet For A Couple Weeks It

"Commenter mentioned Rice to Riches, noting rumors of it being a front for a gambling ring and that they personally don't like it but have never tried anything else to compare. They were surprised by the opening of a second location."

Negative
May 19, 2026View Comment →

From post: Im On A Soft Food Diet For A Couple Weeks It

"This rice pudding shop was recommended. The commenter's family loves it, though the commenter personally finds rice and sweet flavors off-putting."

Neutral
May 19, 2026View Comment →

From post: Softpuree Food Spots In Manhattanqueens

"The commenter lists Rice to Riches as a dessert option."

Positive
Apr 12, 2026View Comment →

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