TLDR
Specialty bakery in the East Village crafting creative, rotating cinnamon roll flavors and unique challah twists that have become a local obsession.
Instagram Posts References
Spirals is a specialized bakery focusing exclusively on cinnamon rolls, offering a variety of flavors that rotate monthly. The Cookies & Cream flavor was a particular favorite, alongside other creative options like S'mores and Strawberry Crumble.
This post specifically highlights the July specials offered by Welcome to Spirals. The featured items are S'mores and Orange Creamsicle flavored cinnamon rolls. The S'mores roll is described with its components of toasted marshmallows and chocolate, while the Orange Creamsicle roll offers a fruity and creamy flavor profile. Both are presented as enticing seasonal offerings from the bakery.
This post is an enthusiastic review of Spirals, focusing on their cinnamon rolls, specifically the blueberry streusel roll. The reviewer was highly impressed by its surprisingly light brioche dough and a sugary maple glaze that was unforgettable. Spirals is positioned as an ideal destination for dessert runs, East Village food crawls, and for anyone who appreciates a high-quality sweet treat or cinnamon roll. The video also shows other unique offerings like Guinness Pretzel Roll and Tiramisu Roll, indicating a diverse range of gourmet cinnamon roll flavors.
Spirals is highlighted for its pumpkin cinnamon roll, featured as one of the top five bites. The visual shows a generously frosted cinnamon roll with a pumpkin-flavored base and crumble topping, indicating a rich and comforting treat that was well-received.
Spirals is a new bakery in the East Village, specializing in a variety of cinnamon rolls. The menu features five distinct flavors: Strawberry Shortcake, Cinnamon, S'mores, Pesto Burrata, and Cookies & Cream, each priced at $8.50. The post emphasizes the overall deliciousness of these offerings and highlights the Cinnamon and Strawberry Shortcake as standout favorites. Additionally, Spirals provides pre-order options, including minis by the dozen and a cinnamon roll challah.
Spirals is known for its unique cinnamon roll challah, which offers a distinctive twist on traditional cinnamon rolls. Their monthly rotating flavors include strawberry, s'mores, cookies n cream, pesto burrata, and the original (OG), with s'mores and pesto burrata being particular favorites.
Willa Moore visits Spirals, a new Lower Manhattan cinnamon roll shop, and finds that while their classic roll is a fluffy, must-try treat, some of their more experimental flavors fall flat.
Details
A specialty East Village destination, this bakery focuses exclusively on diverse and creative cinnamon roll flavors, ranging from classic brioche-based creations to unique savory options like pesto burrata [1], [2]. While many diners laud the rolls for their plush, soft texture and inventive toppings, others occasionally find the dough to be dry or overly sugary [3], [4], [5]. It has become a notable fixture for dessert runs in NYC, even drawing comparisons to established names like Cinnabon [4], [6].
Food Overview
The menu highlights a rotating selection of gourmet cinnamon rolls, including popular choices like pumpkin, blueberry streusel, and savory pesto burrata [2], [3], [4], [7]. While the brioche dough is often praised for its light quality, some reviewers have noted inconsistencies, specifically pointing to dryness in certain batches or flavor profiles that feel overly intense [4], [5], [8], [9].
Highly recommended items include the pumpkin cinnamon roll for its balanced sweetness and the blueberry streusel roll, which features a standout light brioche dough [3], [4], [7].
Customer feedback is deeply polarized; fans praise the plush texture and imaginative flavor profiles [4], [7], while critics frequently characterize the rolls as dry and sometimes gimmicky [5], [8], [9].
Most Mentioned Dishes
- 01cinnamon rolls4 mentions
- 02s'mores cinnamon roll3 mentions
- 03cookies & cream cinnamon roll2 mentions
- 04pumpkin cinnamon roll2 mentions
Caveats
Some patrons consider the rolls to be overpriced for the area [6], and a segment of visitors find the textures dry compared to other popular bakery options [5], [8], [9].
Reddit Opinions & Reviews
Top Reddit Posts About SPIRALS
Recent Reddit Mentions
From post: What Trendypopular Coffee Shopdessert Spot Did
"Found them amazing and moist."
PositiveFrom post: What Trendypopular Coffee Shopdessert Spot Did
"Dry and bready; the worst cinnamon roll in NYC."
NegativeFrom post: What Trendypopular Coffee Shopdessert Spot Did
"The cinnamon rolls were terrible."
NegativeFrom post: What Trendypopular Coffee Shopdessert Spot Did
"Too thick and not very good."
NegativeFrom post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan
"A bakery specializing in cinnamon rolls and buns with unique toppings."
Neutral