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SPIRALS

Updated

Phone: (201) 367-2187

Address: 137 1 AVENUE 10003

TLDR

Unique cinnamon rolls w/ rotating flavors (sweet & savory!), plus challah & pumpkin specials. A must-try East Village bakery treat.

Reddit Sentiment for SPIRALS(based on 11 Reddit opinions)

73% Positive9% Neutral18% Negative

Achievements and Accolades

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Tags

american 7bakery 3cinnamon rolls 6pastries 4dessert 4View All

Neighborhoods

East Village

Instagram Posts References

Summary
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Summary
Summary

Details

This East Village bakery is a specialty cinnamon roll shop with a unique approach to this classic dessert. They offer a rotating selection of five distinct flavors, including sweet options like Strawberry Shortcake, S'mores, and Cookies & Cream, alongside adventurous savory choices such as Pesto Burrata. Their menu also features a cinnamon roll challah and a highly praised pumpkin cinnamon roll, making it a must-visit for those seeking innovative pastries.

Food Overview

Spirals offers a creative take on cinnamon rolls with a rotating menu of five flavors that include both sweet and savory options. Popular choices include the Strawberry Shortcake, S'mores, Cookies & Cream, and the unique Pesto Burrata. The pumpkin cinnamon roll has been highly praised for its texture and balanced sweetness, while some customers have noted that the rolls can be dry and overly sweet, with a preference for other establishments like Sunday Morning.

Highlights / Recommended

"The pumpkin cinnamon roll is highly recommended for its perfect texture and balanced sweetness. Adventurous eaters might also enjoy the unique Pesto Burrata cinnamon roll."

Mentioned Dishes:

  • pumpkin cinnamon roll(2)

Customer Sentiment

Customers generally have a positive view of the unique cinnamon roll flavors, though some find them to be dry and overly sweet. The pumpkin cinnamon roll and pesto burrata flavors are particularly highlighted as favorites.

Reddit Opinions & Reviews

Top Reddit Posts About SPIRALS

This post highlights the pumpkin cinnamon roll from Spirals, describing it as plush, soft, and perfectly balanced with tangy cream cheese frosting, leading the reviewer to plan a return visit.
This thread shows divided opinions on Spirals' cinnamon rolls, with one commenter finding them dry and overly sweet, while another enjoyed them and specifically praised the pesto burrata flavor.
A user mentions that despite being a bit overpriced, the cinnamon rolls at Spirals are their go-to worthwhile NYC treat.
Another user in the same thread specifically praised the bread pudding from Spirals, indicating positive sentiment for this item.

Recent Reddit Mentions

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user specifically praised the bread pudding from Spirals."

Positive
Apr 8, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user considers the cinnamon rolls at Spirals to be their go-to overpriced but worthwhile NYC treat."

Positive
Apr 8, 2026View Comment →

From post: Birthday Dinner In Nyc Italianamerican Recs

"Spirals was included in a list of bakeries that exclusively make cinnamon rolls in various flavors."

Positive
Dec 29, 2025View Comment →

From post: 10 East Village Bakeries In 25 Days

"The reviewer was highly impressed by the pumpkin cinnamon roll, describing it as plush, soft, and perfectly balanced in sweetness with tangy cream cheese frosting. They plan to return to try more flavors."

Positive
Nov 8, 2025View Comment →

From post: Spirals Cinnamon Rolls

"The commenter found their roll at Spirals to be dry and basic in flavor, recommending Sunday Morning or Petit Chou for specialty rolls instead."

Negative
Oct 27, 2025View Comment →

From post: Spirals Cinnamon Rolls

"While the commenter found Spirals' rolls to be quite sweet, they still enjoyed them, specifically mentioning the pesto burrata one as tasty. They also compared Spirals to other bakeries like Sunday Morning, Benji's, Redgate, and Tall Poppy."

Positive
Oct 27, 2025View Comment →

From post: Spirals Cinnamon Rolls

"The commenter disliked both sweet and savory rolls from Spirals, describing them as dry and overly sweet without distinct flavors. They also noted agreement from social media comments and preferred Sunday Morning."

Negative
Oct 26, 2025View Comment →