Next.js logo

SPIRALS

Last Updated: 10 days ago

Phone: (201) 367-2187

Address: 137 1 AVENUE 10003

TLDR

Specialty cinnamon rolls w/ unique flavors like Pesto Burrata & S'mores. Standout pumpkin roll & rotating monthly specials.

Sentiment Overview(Based on 9 Reddit comments)

67% Positive11% Neutral22% Negative

Achievements and Accolades

Next.js logo

Tags

american 7bakery 3cinnamon rolls 5pastries 4dessert 4View All

Neighborhoods

East Village

Instagram Posts References

Summary
Summary
Summary
Summary

Details

This East Village bakery is a haven for cinnamon roll enthusiasts, offering a unique array of flavors that go beyond the traditional. From sweet concoctions like Strawberry Shortcake and S'mores to a surprising Pesto Burrata option, there's a roll to intrigue every palate. While some find them a bit too sweet, others rave about the quality and unique flavor combinations, with the pumpkin cinnamon roll being a particular standout.

Food Overview

Spirals specializes in inventive cinnamon rolls, featuring both sweet and savory options that rotate monthly. Popular choices include Strawberry Shortcake, S'mores, Cookies & Cream, and a unique Pesto Burrata. While the pumpkin cinnamon roll has been lauded for its perfect balance and texture, some reviews mention dryness and excessive sweetness in other offerings. They also offer cinnamon roll challah.

Highlights / Recommended

"The pumpkin cinnamon roll is highly recommended for its plush texture and balanced sweetness. The pesto burrata cinnamon roll is also noted as a unique and tasty option."

Mentioned Dishes:

  • pumpkin cinnamon roll(2)

Customer Sentiment

Customers are divided, with some finding the rolls overly sweet and dry, while others praise the unique flavors and high quality, particularly highlighting the pumpkin cinnamon roll.

Reddit References

Highlighted Posts

This post highly praises the pumpkin cinnamon roll from Spirals, describing it as plush, soft, and perfectly balanced in sweetness with tangy cream cheese frosting, indicating a desire to return for more flavors.
This thread contains mixed reviews. One user found both sweet and savory rolls dry and overly sweet, while another user enjoyed them and specifically mentioned the pesto burrata roll as tasty.
Another commenter in this thread found their roll at Spirals to be dry and basic, suggesting alternative bakeries for specialty rolls.
A user in this discussion found the rolls quite sweet but still enjoyable, specifically highlighting the pesto burrata option as tasty.
Spirals is mentioned in this post as a bakery that exclusively makes cinnamon rolls in various flavors, indicating its specialization in this dessert.

Recent Mentions

From post: Birthday Dinner In Nyc Italianamerican Recs

"Spirals was included in a list of bakeries that exclusively make cinnamon rolls in various flavors."

Positive
Dec 29, 2025View Comment →

From post: 10 East Village Bakeries In 25 Days

"The reviewer was highly impressed by the pumpkin cinnamon roll, describing it as plush, soft, and perfectly balanced in sweetness with tangy cream cheese frosting. They plan to return to try more flavors."

Positive
Nov 8, 2025View Comment →

From post: Spirals Cinnamon Rolls

"The commenter found their roll at Spirals to be dry and basic in flavor, recommending Sunday Morning or Petit Chou for specialty rolls instead."

Negative
Oct 27, 2025View Comment →

From post: Spirals Cinnamon Rolls

"While the commenter found Spirals' rolls to be quite sweet, they still enjoyed them, specifically mentioning the pesto burrata one as tasty. They also compared Spirals to other bakeries like Sunday Morning, Benji's, Redgate, and Tall Poppy."

Positive
Oct 27, 2025View Comment →

From post: Spirals Cinnamon Rolls

"The commenter disliked both sweet and savory rolls from Spirals, describing them as dry and overly sweet without distinct flavors. They also noted agreement from social media comments and preferred Sunday Morning."

Negative
Oct 26, 2025View Comment →