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SPIRALS

Updated

Phone: (201) 367-2187

Address: 137 1 AVENUE 10003

TLDR

Specialty cinnamon rolls & challah w/ unique flavors like Pesto Burrata. Worth the splurge.

Reddit Sentiment for SPIRALS(based on 16 Reddit opinions)

75% Positive6% Neutral19% Negative

Achievements and Accolades

Achievement logo

Tags

american 9bakery 4cinnamon roll 9cinnamon rolls 6dessert 5View All

Neighborhoods

East Village

Instagram Posts References

This post is an enthusiastic review of Spirals, focusing on their cinnamon rolls, specifically the blueberry streusel roll. The reviewer was highly impressed by its surprisingly light brioche dough and a sugary maple glaze that was unforgettable. Spirals is positioned as an ideal destination for dessert runs, East Village food crawls, and for anyone who appreciates a high-quality sweet treat or cinnamon roll. The video also shows other unique offerings like Guinness Pretzel Roll and Tiramisu Roll, indicating a diverse range of gourmet cinnamon roll flavors.

Spirals is highlighted for its pumpkin cinnamon roll, featured as one of the top five bites. The visual shows a generously frosted cinnamon roll with a pumpkin-flavored base and crumble topping, indicating a rich and comforting treat that was well-received.

Spirals is a new bakery in the East Village, specializing in a variety of cinnamon rolls. The menu features five distinct flavors: Strawberry Shortcake, Cinnamon, S'mores, Pesto Burrata, and Cookies & Cream, each priced at $8.50. The post emphasizes the overall deliciousness of these offerings and highlights the Cinnamon and Strawberry Shortcake as standout favorites. Additionally, Spirals provides pre-order options, including minis by the dozen and a cinnamon roll challah.

Spirals is known for its unique cinnamon roll challah, which offers a distinctive twist on traditional cinnamon rolls. Their monthly rotating flavors include strawberry, s'mores, cookies n cream, pesto burrata, and the original (OG), with s'mores and pesto burrata being particular favorites.

Spirals is presented as a specialty cinnamon rolls spot located in the East Village, offering unique baked goods.

Details

SPIRALS is a specialty bakery in the East Village renowned for its creative take on cinnamon rolls. They offer a rotating selection of unique flavors, including sweet and savory options, with a particular focus on their delicious cinnamon roll challah. While many praise the innovative flavors and quality, some find them to be a bit pricey.

Food Overview

SPIRALS specializes in cinnamon rolls, offering a variety of both sweet and savory options. Popular choices include the Strawberry Shortcake, S'mores, Cookies & Cream, and a unique Pesto Burrata flavor. The cinnamon roll challah is also a notable item. While many find the rolls delicious, with the pumpkin cinnamon roll being highlighted as exceptionally good [4], some customers have reported them to be dry and overly sweet, lacking distinct flavors [1].

Highlights / Recommended

"The Pesto Burrata and Strawberry Shortcake cinnamon rolls are frequently highlighted as favorites. The pumpkin cinnamon roll is also highly praised for its texture and balanced sweetness."

Mentioned Dishes:

  • pumpkin cinnamon roll(2)
  • cinnamon rolls(2)

Customer Sentiment

Customer feedback is mixed, with many praising the unique flavors and quality of the cinnamon rolls, while others find them to be dry or overpriced. Some reviewers suggest alternative bakeries for those seeking traditional or less expensive options.

Reddit Opinions & Reviews

Top Reddit Posts About SPIRALS

This post highly recommends the pumpkin cinnamon roll from Spirals, describing it as plush, soft, and perfectly balanced with tangy cream cheese frosting. The reviewer plans to return to try more flavors.
A discussion thread where users share their experiences with Spirals' cinnamon rolls. While some found them dry and overly sweet [1], others enjoyed the unique flavors, particularly the pesto burrata [2]. Alternative recommendations like Sunday Morning are also mentioned.
In this thread comparing cinnamon roll spots, Spirals is mentioned as a place with highly-ranked cinnamon rolls [10], though one user found them drier than Cinnabon [11]. Another user considers them an overpriced but worthwhile treat [7].

Recent Reddit Mentions

From post: Where Can I Find The Best Cinnamon Roll Of All

"This user found Spirals' cinnamon roll to be drier than Cinnabon."

Negative
Jun 22, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"Spirals was mentioned as a good second choice for cinnamon rolls, after Sunday Morning."

Positive
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This user ranked Spirals highly among several cinnamon roll recommendations."

Positive
Jun 21, 2026View Comment →

From post: Hey Need Dessert Reccos For Celebration On Door

"This is a specialty shop focusing on cinnamon rolls and buns, offering a variety of flavors."

Positive
May 31, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user specifically praised the bread pudding from Spirals."

Positive
Apr 8, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user considers the cinnamon rolls at Spirals to be their go-to overpriced but worthwhile NYC treat."

Positive
Apr 8, 2026View Comment →

From post: Birthday Dinner In Nyc Italianamerican Recs

"Spirals was included in a list of bakeries that exclusively make cinnamon rolls in various flavors."

Positive
Dec 29, 2025View Comment →

From post: 10 East Village Bakeries In 25 Days

"The reviewer was highly impressed by the pumpkin cinnamon roll, describing it as plush, soft, and perfectly balanced in sweetness with tangy cream cheese frosting. They plan to return to try more flavors."

Positive
Nov 8, 2025View Comment →

From post: Spirals Cinnamon Rolls

"The commenter found their roll at Spirals to be dry and basic in flavor, recommending Sunday Morning or Petit Chou for specialty rolls instead."

Negative
Oct 27, 2025View Comment →

From post: Spirals Cinnamon Rolls

"While the commenter found Spirals' rolls to be quite sweet, they still enjoyed them, specifically mentioning the pesto burrata one as tasty. They also compared Spirals to other bakeries like Sunday Morning, Benji's, Redgate, and Tall Poppy."

Positive
Oct 27, 2025View Comment →

From post: Spirals Cinnamon Rolls

"The commenter disliked both sweet and savory rolls from Spirals, describing them as dry and overly sweet without distinct flavors. They also noted agreement from social media comments and preferred Sunday Morning."

Negative
Oct 26, 2025View Comment →