Giant sourdough cinnamon rolls, size of a dinner plate, with olive oil frosting [1]. Pre-order recommended for these massive, decadent treats [2].
This bakery is renowned for its massive sourdough cinnamon roll, a creation the size of a dinner plate that serves up to six people. It's topped with a rich olive oil frosting, flaky salt, and abundant glaze, and is priced at $21 [1]. Previously operating as a pop-up, they now announce cinnamon roll drops via Instagram, and one user even highlighted it as one of the best dishes they experienced in NYC during April [2].
The standout item is the sourdough cinnamon roll, described as dinner-plate sized and priced at $21, capable of serving six. It features olive oil frosting and flaky salt [1]. While many recommend it and some consider it one of the best dishes in NYC [2], others find the sourdough flavor unusual for a cinnamon roll and some experienced sogginess, especially for pickup orders [3].
"The signature sourdough cinnamon roll is highly recommended by many, often praised for its size and unique olive oil frosting [1]. Some suggest pre-ordering and eating it warm for the best experience [2]."
Customer feedback on the cinnamon roll is mixed, with some praising its size and flavor [1] while others find it overhyped, too soggy, or with an unexpected sourdough tang [2].
Important Note
The cinnamon roll is pickup-only, and some users reported it becoming soggy by the time they got home [1]. Pre-ordering is often required, and announcements are made via Instagram [2]. Some find the sourdough base and flavor unconventional for a cinnamon roll.
"This establishment was mentioned as being known for and trendy for creating cakes similar to the one posted."
Neutral"The lack of cream cheese in the frosting made the cinnamon roll less appealing to this user."
Negative"The user finds the cinnamon roll good but notes the sourdough taste is unconventional. They also mention the texture and icing are great, but the price is a bit high."
Neutral"This user views the cinnamon roll as overrated, suggesting its appeal is limited to a younger demographic looking for trendy NYC experiences."
Negative"This comment suggests that Loser's cinnamon roll is overhyped, attributing its popularity to the exclusivity of ordering, similar to other past popular food items in NYC."
Negative"This user considers Loser's cinnamon roll to have the best texture and structure among NYC options, describing it as the softest and most pillowy."
Positive"Echoing that the sourness of the sourdough was unexpected. While the texture and icing are good, the roll is flatter than expected for its price."
Neutral"A brief opinion stating the cinnamon roll is overhyped."
Negative"This comment criticizes the service, noting the staff seemed disorganized and the order process took longer than expected."
Negative"The user believes the cinnamon roll is overhyped, noting it was smaller than depicted online and very soft. The icing is good and seeps into the bun, best eaten fresh."
Negative"The cinnamon roll is good but not worth the hype. It is recommended to sign up for weekly email drops for pre-orders."
Neutral"A very positive and enthusiastic comment simply stating the cinnamon roll is 'So fucking goooood'."
Positive"Mentions Cinnamania as a favorite, which also drops rolls sometimes, and suggests their frozen trays are good for sharing with family."
Neutral"Describing the cinnamon roll as a good treat, better shared warm. They also noted that the leftover butter/oil/sugar mixture from the roll was used to make very good crackers."
Positive"The cinnamon roll uses a sourdough base, resulting in a sturdier dough, and has a less thick frosting that melts into the warm roll. It's considered good but not a top contender."
Neutral"This user found the cinnamon roll overhyped, noting the sourdough flavor was off-putting for a cinnamon roll and preferring a crispier texture."
Negative"This user provided a link to another discussion about Loser's cinnamon roll, indicating a mix of opinions on the item."
Neutral"This user rates Loser's cinnamon roll a 9.5/10, just below their favorite. They praise the frosting as excellent and the flavor as sweet, finding it worth the price."
Positive"Agreed, the Loser's cinnamon roll was too soggy for the user's taste."
Negative"Losers can be pre-ordered and is noted as potentially the biggest cinnamon roll in NY, though its doughiness is not commented on."
Positive