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LOSER'S EATING HOUSE

Updated

Phone: (336) 360-2284

Address: 30 VANDAM STREET 10013

TLDR

Huge sourdough cinnamon rolls, dinner-plate size, amazing frosting & glaze. Pre-order required!

Reddit Sentiment for LOSER'S EATING HOUSE(based on 35 Reddit opinions)

46% Positive26% Neutral26% Negative

Neighborhoods

SoHo

Instagram Posts References

Loser's is highlighted for its exceptional cinnamon roll, which was deemed one of the best dishes the creator experienced in New York City during April.

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
New York City’s Cinnamon Roll Renaissance

Willa MooreDate unknown
Read More →
Infatuation

Details

A popular spot known for its incredibly large sourdough cinnamon rolls, which are often described as dinner-plate sized. These rolls feature a rich olive oil frosting and a sprinkle of flaky salt, and are priced at $21, capable of serving up to six people. Originally a pop-up, pre-ordering for cinnamon rolls is now required and announced via Instagram [1].

Food Overview

The star of the show is the sourdough cinnamon roll, noted for its large size (dinner-plate size) and unique olive oil frosting with flaky salt [1]. While many find it delicious and one of the best in NYC [2], [3], others criticize it for being too soggy, having an off-putting sourdough taste, or being smaller than expected for the price [4], [5]. Pre-ordering is essential for this item [6].

Highlights / Recommended

"The cinnamon roll is the overwhelmingly recommended dish, with many users considering it a must-try [1], [2]."

Customer Sentiment

Customer feedback is largely positive, with many praising the cinnamon rolls for their texture and frosting. However, some find the rolls overhyped, too soggy, or note issues with the sourdough flavor or size.

Reddit Opinions & Reviews

Top Reddit Posts About LOSER'S EATING HOUSE

This thread is a deep dive into the opinions surrounding Losers' cinnamon roll, with users debating its value, texture, and flavor. It highlights a range of experiences from rave reviews to significant disappointment.
This post and its comments frequently mention Losers as a top contender for the best cinnamon roll in NYC, with several users highly recommending it and praising its texture and icing.
This thread discusses recommendations for cinnamon rolls, where Losers is mentioned multiple times, with some users adding it to their lists and others expressing disappointment with the size and consistency.

Recent Reddit Mentions

From post: Where Can I Find The Best Cinnamon Roll Of All

"This user found Losers' cinnamon rolls to be the softest, comparable to Cinnabon, and superior to other bakery options."

Positive
Jun 22, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This user found Losers' cinnamon roll lived up to the hype, noting its great icing and a pleasant crispness on the outer ring, with a soft middle."

Positive
Jun 22, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This user described Losers' cinnamon roll as bordering on savory, lacking sweetness."

Neutral
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"Losers is highly recommended by this user for its cinnamon rolls, described as the best in the city."

Positive
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"Losers' cinnamon rolls are recommended, with pre-ordering for pickup in Soho required."

Positive
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"Losers' cinnamon roll was mentioned as a large option worth noting."

Positive
Jun 21, 2026View Comment →

From post: Cake Designer Who Can Recreate This Cake

"This establishment was mentioned as being known for and trendy for creating cakes similar to the one posted."

Neutral
May 10, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The lack of cream cheese in the frosting made the cinnamon roll less appealing to this user."

Negative
Mar 5, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The user finds the cinnamon roll good but notes the sourdough taste is unconventional. They also mention the texture and icing are great, but the price is a bit high."

Neutral
Mar 5, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user views the cinnamon roll as overrated, suggesting its appeal is limited to a younger demographic looking for trendy NYC experiences."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This comment suggests that Loser's cinnamon roll is overhyped, attributing its popularity to the exclusivity of ordering, similar to other past popular food items in NYC."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user considers Loser's cinnamon roll to have the best texture and structure among NYC options, describing it as the softest and most pillowy."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Echoing that the sourness of the sourdough was unexpected. While the texture and icing are good, the roll is flatter than expected for its price."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"A brief opinion stating the cinnamon roll is overhyped."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This comment criticizes the service, noting the staff seemed disorganized and the order process took longer than expected."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The user believes the cinnamon roll is overhyped, noting it was smaller than depicted online and very soft. The icing is good and seeps into the bun, best eaten fresh."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The cinnamon roll is good but not worth the hype. It is recommended to sign up for weekly email drops for pre-orders."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"A very positive and enthusiastic comment simply stating the cinnamon roll is 'So fucking goooood'."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Mentions Cinnamania as a favorite, which also drops rolls sometimes, and suggests their frozen trays are good for sharing with family."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Describing the cinnamon roll as a good treat, better shared warm. They also noted that the leftover butter/oil/sugar mixture from the roll was used to make very good crackers."

Positive
Mar 4, 2026View Comment →