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LOSER'S EATING HOUSE

Updated

Phone: (336) 360-2284

Address: 30 VANDAM STREET 10013

TLDR

NYC's viral sensation: the dinner-plate-sized sourdough cinnamon roll w/ olive oil frosting. Pre-order essential for this highly sought-after bakery treat.

Reddit Sentiment for LOSER'S EATING HOUSE(based on 28 Reddit opinions)

39% Positive25% Neutral32% Negative

Achievements and Accolades

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Neighborhoods

SoHo

Instagram Posts References

Summary

Recent Articles

Details

This establishment has garnered significant attention, primarily for its colossal sourdough brioche cinnamon roll, a creation that's reportedly the size of a dinner plate. The roll is adorned with a rich olive oil frosting, a hint of flaky salt, and a generous glaze, making it a visually impressive and decadent treat. Previously operating as a pop-up, cinnamon roll drops are now announced on Instagram, adding an element of anticipation for patrons eager to sample this acclaimed pastry.

Food Overview

The star of the show is undoubtedly the sourdough cinnamon roll, which comes in a remarkably large size, often described as dinner-plate-sized. It's praised for its texture and frosting by some, while others find the sourdough tang unusual for a cinnamon roll, or note it can be soggy and smaller than expected. Pre-ordering is often necessary, and some customers have found the service to be disorganized.

Highlights / Recommended

"The cinnamon roll is the overwhelmingly recommended, albeit divisive, dish. Its large size and unique sourdough base with olive oil frosting are its main selling points."

Customer Sentiment

Customers have a polarized view on the highly publicized cinnamon roll, with some hailing it as a must-try delicacy while others find it overhyped, too soggy, or not worth the price. There are also occasional mentions of disorganized service.

Reddit Opinions & Reviews

Top Reddit Posts About LOSER'S EATING HOUSE

This thread dives deep into whether Loser's famous cinnamon roll lives up to the hype. Opinions range from it being a must-try with excellent frosting and texture to being overhyped, too soggy, or having an off-putting sourdough flavor.
This post and its comments frequently mention Loser's for their cinnamon rolls, with some users recommending it and others expressing disappointment with its size and texture, especially when not eaten fresh.
A user inquired about desserts with a cinnamon roll or bread-like quality, and Loser's cinnamon roll was mentioned as an option.

Recent Reddit Mentions

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The lack of cream cheese in the frosting made the cinnamon roll less appealing to this user."

Negative
Mar 5, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The user finds the cinnamon roll good but notes the sourdough taste is unconventional. They also mention the texture and icing are great, but the price is a bit high."

Neutral
Mar 5, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user views the cinnamon roll as overrated, suggesting its appeal is limited to a younger demographic looking for trendy NYC experiences."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This comment suggests that Loser's cinnamon roll is overhyped, attributing its popularity to the exclusivity of ordering, similar to other past popular food items in NYC."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user considers Loser's cinnamon roll to have the best texture and structure among NYC options, describing it as the softest and most pillowy."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Echoing that the sourness of the sourdough was unexpected. While the texture and icing are good, the roll is flatter than expected for its price."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"A brief opinion stating the cinnamon roll is overhyped."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This comment criticizes the service, noting the staff seemed disorganized and the order process took longer than expected."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The user believes the cinnamon roll is overhyped, noting it was smaller than depicted online and very soft. The icing is good and seeps into the bun, best eaten fresh."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The cinnamon roll is good but not worth the hype. It is recommended to sign up for weekly email drops for pre-orders."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"A very positive and enthusiastic comment simply stating the cinnamon roll is 'So fucking goooood'."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Mentions Cinnamania as a favorite, which also drops rolls sometimes, and suggests their frozen trays are good for sharing with family."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Describing the cinnamon roll as a good treat, better shared warm. They also noted that the leftover butter/oil/sugar mixture from the roll was used to make very good crackers."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The cinnamon roll uses a sourdough base, resulting in a sturdier dough, and has a less thick frosting that melts into the warm roll. It's considered good but not a top contender."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user found the cinnamon roll overhyped, noting the sourdough flavor was off-putting for a cinnamon roll and preferring a crispier texture."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user provided a link to another discussion about Loser's cinnamon roll, indicating a mix of opinions on the item."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user rates Loser's cinnamon roll a 9.5/10, just below their favorite. They praise the frosting as excellent and the flavor as sweet, finding it worth the price."

Positive
Mar 4, 2026View Comment →

From post: Food Cinnamon Roll Recs

"Agreed, the Loser's cinnamon roll was too soggy for the user's taste."

Negative
Mar 2, 2026View Comment →

From post: Food Cinnamon Roll Recs

"Losers can be pre-ordered and is noted as potentially the biggest cinnamon roll in NY, though its doughiness is not commented on."

Positive
Feb 28, 2026View Comment →

From post: Food Cinnamon Roll Recs

"The user was disappointed with Losers' cinnamon roll, finding it not very big and lacking height. They also felt that due to being pickup-only, it became a 'sad deflated frisbee swimming in a puddle of goo' by the time they got home."

Negative
Feb 28, 2026View Comment →