TLDR
Giant, sourdough-based cinnamon rolls topped with olive oil icing. A trendy, must-try bakery experience requiring advanced pre-orders.
Reddit Sentiment for LOSER'S EATING HOUSE(based on 37 Reddit opinions)
Instagram Posts References
The author tried the Oreo 'Loser's' Cinnamon Roll collaboration, which they declared their favorite. They praised its amazing Oreo cookie butter filling and its texture, noting it was loaded with Oreo cookie pieces.
Loser's is recognized for its "insanely massive sourdough cinnamon roll." The bakery is expanding its menu with new flavors, but the classic version is described as "unreal" in its deliciousness.
Loser's is highlighted for its exceptional cinnamon roll, which was deemed one of the best dishes the creator experienced in New York City during April.
Details
Renowned for their massive sourdough brioche cinnamon rolls, this spot has built a significant following for their unique, plate-sized pastries [1]. The rolls are distinguished by an olive oil frosting, a touch of flaky sea salt, and a soft, pillowy texture that many enthusiasts label as the best in the city [1], [2], [3]. While some find the sourdough profile unconventional, the shop continues to draw crowds through exclusive pre-order drops [1], [4].
Food Overview
The menu centers on a signature sourdough brioche cinnamon roll, which is priced at $21 and designed to be shared [1]. The pastry is celebrated for its pillowy, soft structure and high-quality icing, though some diners find the sourdough base gives it a slightly savory edge that differs from traditional, ultra-sweet alternatives [4], [5], [7]. Beyond the classic, the shop occasionally experiments with collaboration flavors, such as an Oreo cookie butter variation [8].
Customer Sentiment
Feedback is polarized; while many customers declare these the best cinnamon rolls in New York due to their soft texture and unique frosting, others feel they are overhyped, smaller than expected, or too soggy [4], [5], [6]. Service has also been noted as occasionally disorganized during the pickup process [4].
Reddit Opinions & Reviews
Top Reddit Posts About LOSER'S EATING HOUSE
Recent Reddit Mentions
From post: Iso Cinnamon Roll Near Murray Hill For My Birthday
"Claimed to be the best place for cinnamon rolls."
PositiveFrom post: Where Can I Find The Best Cinnamon Roll Of All
"This user found Losers' cinnamon rolls to be the softest, comparable to Cinnabon, and superior to other bakery options."
PositiveFrom post: Where Can I Find The Best Cinnamon Roll Of All
"This user found Losers' cinnamon roll lived up to the hype, noting its great icing and a pleasant crispness on the outer ring, with a soft middle."
PositiveFrom post: Where Can I Find The Best Cinnamon Roll Of All
"This user described Losers' cinnamon roll as bordering on savory, lacking sweetness."
NeutralFrom post: Where Can I Find The Best Cinnamon Roll Of All
"Losers is highly recommended by this user for its cinnamon rolls, described as the best in the city."
Positive