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LOSER'S EATING HOUSE

Updated

Phone: (336) 360-2284

Address: 30 VANDAM STREET 10013

TLDR

Giant sourdough cinnamon rolls, size of a dinner plate, with olive oil frosting [1]. Pre-order recommended for these massive, decadent treats [2].

Reddit Sentiment for LOSER'S EATING HOUSE(based on 29 Reddit opinions)

38% Positive28% Neutral31% Negative

Achievements and Accolades

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Neighborhoods

SoHo

Instagram Posts References

Summary

Recent Articles

Details

This bakery is renowned for its massive sourdough cinnamon roll, a creation the size of a dinner plate that serves up to six people. It's topped with a rich olive oil frosting, flaky salt, and abundant glaze, and is priced at $21 [1]. Previously operating as a pop-up, they now announce cinnamon roll drops via Instagram, and one user even highlighted it as one of the best dishes they experienced in NYC during April [2].

Food Overview

The standout item is the sourdough cinnamon roll, described as dinner-plate sized and priced at $21, capable of serving six. It features olive oil frosting and flaky salt [1]. While many recommend it and some consider it one of the best dishes in NYC [2], others find the sourdough flavor unusual for a cinnamon roll and some experienced sogginess, especially for pickup orders [3].

Highlights / Recommended

"The signature sourdough cinnamon roll is highly recommended by many, often praised for its size and unique olive oil frosting [1]. Some suggest pre-ordering and eating it warm for the best experience [2]."

Customer Sentiment

Customer feedback on the cinnamon roll is mixed, with some praising its size and flavor [1] while others find it overhyped, too soggy, or with an unexpected sourdough tang [2].

Reddit Opinions & Reviews

Top Reddit Posts About LOSER'S EATING HOUSE

This thread contains a wide range of opinions on the Loser's cinnamon roll, with users debating its hype, texture, flavor, and price. Some users love it, praising its softness and frosting [1], while others find it overhyped, too soggy, or note the unconventional sourdough taste [2].
This post discusses recommendations for cinnamon rolls, with Loser's frequently mentioned and added to a list of recommended bakeries [1]. Some users note that pre-ordering is required for their cinnamon rolls [2]. One user, however, was disappointed with the size and texture, describing it as a 'sad deflated frisbee' upon pickup [3].
In this thread, Loser's is mentioned as a place with good food, and their cinnamon roll is specifically noted [1].

Recent Reddit Mentions

From post: Cake Designer Who Can Recreate This Cake

"This establishment was mentioned as being known for and trendy for creating cakes similar to the one posted."

Neutral
May 10, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The lack of cream cheese in the frosting made the cinnamon roll less appealing to this user."

Negative
Mar 5, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The user finds the cinnamon roll good but notes the sourdough taste is unconventional. They also mention the texture and icing are great, but the price is a bit high."

Neutral
Mar 5, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user views the cinnamon roll as overrated, suggesting its appeal is limited to a younger demographic looking for trendy NYC experiences."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This comment suggests that Loser's cinnamon roll is overhyped, attributing its popularity to the exclusivity of ordering, similar to other past popular food items in NYC."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user considers Loser's cinnamon roll to have the best texture and structure among NYC options, describing it as the softest and most pillowy."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Echoing that the sourness of the sourdough was unexpected. While the texture and icing are good, the roll is flatter than expected for its price."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"A brief opinion stating the cinnamon roll is overhyped."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This comment criticizes the service, noting the staff seemed disorganized and the order process took longer than expected."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The user believes the cinnamon roll is overhyped, noting it was smaller than depicted online and very soft. The icing is good and seeps into the bun, best eaten fresh."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The cinnamon roll is good but not worth the hype. It is recommended to sign up for weekly email drops for pre-orders."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"A very positive and enthusiastic comment simply stating the cinnamon roll is 'So fucking goooood'."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Mentions Cinnamania as a favorite, which also drops rolls sometimes, and suggests their frozen trays are good for sharing with family."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"Describing the cinnamon roll as a good treat, better shared warm. They also noted that the leftover butter/oil/sugar mixture from the roll was used to make very good crackers."

Positive
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"The cinnamon roll uses a sourdough base, resulting in a sturdier dough, and has a less thick frosting that melts into the warm roll. It's considered good but not a top contender."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user found the cinnamon roll overhyped, noting the sourdough flavor was off-putting for a cinnamon roll and preferring a crispier texture."

Negative
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user provided a link to another discussion about Loser's cinnamon roll, indicating a mix of opinions on the item."

Neutral
Mar 4, 2026View Comment →

From post: Losers Cinnamon Roll Overhyped Or Worth It

"This user rates Loser's cinnamon roll a 9.5/10, just below their favorite. They praise the frosting as excellent and the flavor as sweet, finding it worth the price."

Positive
Mar 4, 2026View Comment →

From post: Food Cinnamon Roll Recs

"Agreed, the Loser's cinnamon roll was too soggy for the user's taste."

Negative
Mar 2, 2026View Comment →

From post: Food Cinnamon Roll Recs

"Losers can be pre-ordered and is noted as potentially the biggest cinnamon roll in NY, though its doughiness is not commented on."

Positive
Feb 28, 2026View Comment →