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SUNDAY MORNING

Updated

Phone: (786) 553-6409

Address: 11 WEST 25 STREET 10010

TLDR

NYC's go-to for giant, super-soft, and gooey cinnamon rolls. Rotating gourmet flavors daily, from blueberry lemon curd to pistachio.

Reddit Sentiment for SUNDAY MORNING(based on 20 Reddit opinions)

80% Positive15% Neutral5% Negative

Tags

american 9bakery 5cinnamon rolls 13pastries 7cinnamon roll 6View All

Neighborhoods

Flatiron District

Instagram Posts References

Sunday Morning is highlighted for its exceptional cinnamon rolls, including a chocolate version and a raspberry-topped version. The creator emphasizes the quality and appeal of these rolls, suggesting they are a must-try item at the establishment.

This New York City establishment is a celebrated spot for its exceptionally large and soft cinnamon rolls, offering approximately 10 distinct flavors daily. These range from classic options to seasonal specialties, including noteworthy varieties like pistachio mascarpone, blueberry lemon curd, and caramel pecan. The bakery operates from two locations: the original in NoMad (11 W 25th St) and a second in East Village (29 Avenue B). A single cinnamon roll is priced around $7-9 and is substantial enough to be shared. The rolls are described as very soft, rich, and sweet, with a recommendation to visit early to ensure availability of the most popular flavors.

For breakfast on day two, the author visited Sunday Morning, known for its cinnamon rolls. They tried the lemon and blueberry cinnamon roll, which they found incredibly delicious and memorable.

They visited Sunday Morning for cinnamon rolls but found them to be just 'good' and not worth the wait in line, stating they've had better in Florida.

The author participated in a 'cinnamon roll crawl' across NYC, indicating a diverse and enjoyable experience sampling various cinnamon rolls from different establishments within the city.

Sunday Morning is a dedicated cinnamon roll bakery that frequently rotates its flavors, ensuring a diverse selection for all tastes. The classic sugar glazed cinnamon roll is singled out as the reviewer's personal favorite, with blueberry and raspberry options also available.

Sunday Morning is featured for its variety of indulgent cinnamon rolls, displayed in large trays with different decadent toppings. Options shown include classic glaze, cream cheese frosting, blueberry, and raspberry, indicating a rich and sweet selection popular for a weekend treat.

The reviewer highlights Sunday Morning as the destination for what many consider the best cinnamon rolls in New York City. He thoroughly enjoys two distinct flavors: the Earl Grey with strawberries and the Blueberry Lemon Curd. The Earl Grey roll is lauded for its well-infused tea flavor and sensational taste, while the Blueberry Lemon Curd is described as an 'absolute showstopper' due to its perfect balance of sweetness from the blueberries and cream cheese frosting, complemented by a subtle saltiness. The reviewer also commends the visible layers of the rolls, indicating meticulous attention to detail in their preparation. He gives the establishment an astounding '120/10' rating, emphasizing his extremely positive experience.

Sunday Morning NYC's Cinnamon Rolls has expanded its operations by opening a second, much larger location in the Flatiron district. This new outpost is designed to handle a high volume of production, churning out hundreds of cinnamon rolls every day. They offer a diverse menu with 10 daily rotating flavors, ensuring a fresh selection for customers. Despite the variety, the Classic Glaze cinnamon roll is highlighted as a perennial favorite. The increased space at the Flatiron location aims to reduce wait times, making it more accessible for patrons to enjoy their acclaimed pastries.

This popular East Village cinnamon roll shop has opened a new location on the north side of 25th Street, just west of Broadway.

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
This Is Eater’s Guide to the New York City Restaurant Openings of March 2026
positive

Sunday Morning, the popular East Village bakery known for its cinnamon rolls, has opened a second location in Nomad, continuing to sell out daily.

Eater • Date unknown

Details

Renowned for their giant, soft, and rich cinnamon rolls, this specialty bakery has become a must-visit destination in NYC [8]. With rotating flavors like blueberry lemon curd and pistachio mascarpone, the rolls are meticulously prepared with visible layers and often praised for their perfect balance of sweetness [2], [8]. While demand is high and long lines are common, visitors consistently find the experience worth the wait [1], [5], [8].

Food Overview

This bakery specializes exclusively in American-style cinnamon rolls, offering about 10 rotating flavors daily that are known for being large, rich, and very soft [1], [8]. Popular options include the classic sugar-glazed, blueberry lemon curd, and caramel pecan [1], [8]. While most reviews are glowing, occasional diners have noted that the experience may not always live up to the hype for everyone [7].

Highlights / Recommended

The Blueberry Lemon Curd and Pistachio Mascarpone cinnamon rolls are frequently highlighted as standouts for their unique flavor profiles [2], [8]. The classic sugar-glazed roll also remains a highly reliable favorite among patrons [1], [4].

Customer Sentiment

Customer sentiment is overwhelmingly positive, with many diners declaring these the best cinnamon rolls they have ever tasted [2], [8]. While the high demand can lead to lines, the majority of visitors feel the quality of the pastries justifies the wait [5], [8].

Most Mentioned Dishes

  • 01
    cinnamon rolls
    3 mentions
  • 02
    blueberry lemon curd cinnamon roll
    2 mentions
  • 03
    blueberry cinnamon roll
    2 mentions

Reddit Opinions & Reviews

Top Reddit Posts About SUNDAY MORNING

The author calls these the best cinnamon scrolls they have ever eaten, specifically praising the pistachio and blueberry lemon varieties.
This thread is a collection of recommendations, where multiple users identify this bakery as the top spot for large, fluffy, and gooey cinnamon rolls.

Recent Reddit Mentions

From post: New York Food Adventures During The World Cup

"Exceeded hype with the best cinnamon scrolls the author has ever eaten."

Positive
Aug 4, 2026View Comment →

From post: Iso Cinnamon Roll Near Murray Hill For My Birthday

"Recommended as a place to get a cinnamon roll."

Positive
Jul 24, 2026View Comment →

From post: Iso Cinnamon Roll Near Murray Hill For My Birthday

"Recommended as a spot for cinnamon rolls."

Positive
Jul 24, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"A bakery specializing in cinnamon rolls and buns with unique toppings."

Neutral
Jun 30, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This commenter found the cinnamon roll from Sunday Morning to be incredible."

Positive
Jun 21, 2026View Comment →

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