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SUNDAY MORNING

Updated

Phone: (786) 553-6409

Address: 11 WEST 25 STREET 10010

TLDR

Gooey, oversized cinnamon rolls with creative toppings like blueberry lemon curd and pistachio. A must-visit bakery destination for pastry lovers.

Reddit Sentiment for SUNDAY MORNING(based on 15 Reddit opinions)

80% Positive20% Neutral

Tags

american 6bakery 4cinnamon rolls 8cinnamon roll 6pastries 3View All

Neighborhoods

Flatiron District

Instagram Posts References

Sunday Morning is a dedicated cinnamon roll bakery that frequently rotates its flavors, ensuring a diverse selection for all tastes. The classic sugar glazed cinnamon roll is singled out as the reviewer's personal favorite, with blueberry and raspberry options also available.

Sunday Morning is featured for its variety of indulgent cinnamon rolls, displayed in large trays with different decadent toppings. Options shown include classic glaze, cream cheese frosting, blueberry, and raspberry, indicating a rich and sweet selection popular for a weekend treat.

The reviewer highlights Sunday Morning as the destination for what many consider the best cinnamon rolls in New York City. He thoroughly enjoys two distinct flavors: the Earl Grey with strawberries and the Blueberry Lemon Curd. The Earl Grey roll is lauded for its well-infused tea flavor and sensational taste, while the Blueberry Lemon Curd is described as an 'absolute showstopper' due to its perfect balance of sweetness from the blueberries and cream cheese frosting, complemented by a subtle saltiness. The reviewer also commends the visible layers of the rolls, indicating meticulous attention to detail in their preparation. He gives the establishment an astounding '120/10' rating, emphasizing his extremely positive experience.

Sunday Morning NYC's Cinnamon Rolls has expanded its operations by opening a second, much larger location in the Flatiron district. This new outpost is designed to handle a high volume of production, churning out hundreds of cinnamon rolls every day. They offer a diverse menu with 10 daily rotating flavors, ensuring a fresh selection for customers. Despite the variety, the Classic Glaze cinnamon roll is highlighted as a perennial favorite. The increased space at the Flatiron location aims to reduce wait times, making it more accessible for patrons to enjoy their acclaimed pastries.

This popular East Village cinnamon roll shop has opened a new location on the north side of 25th Street, just west of Broadway.

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
This Is Eater’s Guide to the New York City Restaurant Openings of March 2026
positive

Sunday Morning, the popular East Village bakery known for its cinnamon rolls, has opened a second location in Nomad, continuing to sell out daily.

EaterDate unknown

Details

Renowned for specializing in indulgent, freshly-made cinnamon rolls, this bakery has built a loyal following with its meticulous attention to layered textures and high-quality ingredients [2]. The establishment features a rotating menu of unique flavors that frequently draw long queues of eager patrons [1]. With the expansion into a larger Flatiron location, the shop aims to meet high demand while offering a cozy space for guests to enjoy their treats [1], [6].

Food Overview

The menu is exclusively dedicated to artisanal cinnamon rolls that feature decadent toppings and rotating seasonal flavors [1], [4]. Customer favorites include the Blueberry Lemon Curd for its complex profile [2], the Classic Sugar-Glazed for a reliable traditional option [1], [4], and the Earl Grey with strawberries for its innovative infusion [2].

Highlights / Recommended

Mentioned Dishes:

  • blueberry lemon curd cinnamon roll(2)
  • blueberry cinnamon roll(2)
  • cinnamon rolls(2)

Customer Sentiment

Visitors consistently praise the bakery, with many describing the rolls as the best in the city for their soft, fluffy texture and balanced sweetness [2], [3], [7]. While the popularity of the shop often leads to long wait times, the quality of the pastries is widely considered to be worth the effort [1], [5].

Reddit Opinions & Reviews

Top Reddit Posts About SUNDAY MORNING

A traveler describes these as the best cinnamon scrolls they have ever eaten, exceeding all hype.
A dedicated thread where users consistently cite this bakery as the top destination for large, soft, and gooey rolls.
A helpful tip regarding the small seating area available for those wanting to enjoy a roll and coffee on-site.

Recent Reddit Mentions

From post: New York Food Adventures During The World Cup

"Exceeded hype with the best cinnamon scrolls the author has ever eaten."

Positive
Aug 4, 2026View Comment →

From post: Iso Cinnamon Roll Near Murray Hill For My Birthday

"Recommended as a place to get a cinnamon roll."

Positive
Jul 24, 2026View Comment →

From post: Iso Cinnamon Roll Near Murray Hill For My Birthday

"Recommended as a spot for cinnamon rolls."

Positive
Jul 24, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"A bakery specializing in cinnamon rolls and buns with unique toppings."

Neutral
Jun 30, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This commenter found the cinnamon roll from Sunday Morning to be incredible."

Positive
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This commenter prefers Sunday Morning for its large, soft, fluffy, gooey cinnamon rolls with cream cheese frosting."

Positive
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"Sunday Morning was ranked as a top cinnamon roll choice by this user, along with Benji's and Spirals."

Positive
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This user listed Sunday Morning as a highly recommended cinnamon roll spot."

Positive
Jun 21, 2026View Comment →

From post: Where Can I Find The Best Cinnamon Roll Of All

"This user simply recommended Sunday Morning."

Positive
Jun 21, 2026View Comment →

From post: Casual Bite In Flatiron

"Sunday Morning is mentioned as a place with a seating area, suitable for enjoying a cinnamon roll and coffee without feeling rushed, despite its small size."

Neutral
Apr 20, 2026View Comment →

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