Next.js logo

LURE FISHBAR

Updated

Phone: (212) 431-7676

Address: 142 MERCER STREET 10012

TLDR

A SoHo institution with a unique ship-like interior, offering consistently good seafood, sushi, and a lively ambiance.

Reddit Sentiment for LURE FISHBAR(based on 61 Reddit opinions)

72% Positive25% Neutral

Achievements and Accolades

Achievement logo

Tags

american 21seafood 11seafood 31sushi 11fish 10View All

Neighborhoods

SoHo

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
And more New York City restaurant intel to know this week
positive

Soho's Lure Fishbar is no longer facing closure after Prada backed away from plans to convert the space into a restaurant, securing a long-term lease for the owner.

The InfatuationJun 26, 2026
Mentioned In
What are you looking for?
neutral

This Nolita restaurant offers small plates of seafood and aims to evoke a Bali beach party atmosphere.

Bryan Kim, Willa Moore, Carlo Mantuano, Kenny Yang & Hillary ReinsbergJul 1, 2025
Read More →
Infatuation

Details

Lure Fishbar is a highly-regarded seafood restaurant in SoHo, known for its consistently good food and ambiance [1], [2]. Reviewers describe it as a neighborhood classic with a unique ship-like interior, offering a fun and moody adult dining experience. The menu features a variety of seafood, sushi, and American dishes, with specific recommendations including the phenomenal snapper for two and the gooey skillet cookie [3], [4].

Food Overview

Lure Fishbar is celebrated for its extensive seafood and sushi offerings, alongside American classics. Dishes frequently praised include the phenomenal snapper for two, deviled eggs, and crispy rice with tuna [1], [2]. The skillet cookie is noted as a gooey and phenomenal dessert [3]. While generally lauded, some find the sushi to be overpriced, and a tuna salad variation is only available cold during lunch [4], [5].

Highlights / Recommended

"Specific dishes frequently recommended include the phenomenal snapper for two, the Bash Burger, crispy rice, and deviled eggs. For dessert, the gooey skillet cookie is a standout."

Customer Sentiment

Customers overwhelmingly praise Lure Fishbar, highlighting its excellent seafood, ambiance, and specific dishes like deviled eggs and ice cream sandwiches [1], [2]. It's frequently recommended for its fun vibe and as a reliable option for various occasions.

Reddit Opinions & Reviews

Top Reddit Posts About LURE FISHBAR

This thread offers a comprehensive look at Lure Fishbar, with multiple users praising it as a neighborhood classic with consistently good food, ambiance, and drinks. Specific dishes like the snapper for two, crispy rice, and burgers are highlighted.
Lure Fishbar is frequently recommended as a great option for a seafood dinner, suitable for dates and groups. It's noted for its large seafood menu and good ambiance, though some mention it can be expensive.
Lure Fishbar is described as awesome with amazing service and the commenter's favorite overall ambiance, positioning it as a top choice for seafood with a great atmosphere.
An unpopular opinion suggests that Lure Fishbar in SoHo has the best Buffalo wings in Manhattan, insisting they must be tried to be understood.
The skillet cookie at Lure Fishbar is described as gooey and phenomenal, fitting for a higher-end dining experience, though its 'fanciness' is questioned.

Recent Reddit Mentions

From post: If You Could Have Just One Dish From One

"The commenter recommended the crispy rice with tuna at Lure."

Positive
Jun 24, 2026View Comment →

From post: Best Homemade Chocolate Coulant In New York City

"This user recommended Lure Fish Bar as a place with a good chocolate coulant."

Positive
Jun 16, 2026View Comment →

From post: Looking For Quality Sushi Place With Other Food

"Lure Fishbar was presented as a potential choice for a high-quality sushi experience that might also accommodate someone preferring cooked options, though the commenter prefaced it as an 'unpopular Reddit opinion'."

Neutral
Jun 4, 2026View Comment →

From post: What Are Your Favorite Fancyhigher End Restaurant

"The skillet cookie at Lure is described as gooey and phenomenal, though the commenter questions if it qualifies as 'fancy'."

Positive
May 30, 2026View Comment →

From post: Where Would You Go In The Les If It Was Your

"Lure Fish Bar is a more high-end option in SoHo, noted for its discreet, underground location resembling an old ship, which is described as kitschy but nice."

Positive
May 21, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure fish bar was recommended."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure Fishbar was noted as a very good suggestion for a group, though expensive."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"This user confirmed that Lure is a great spot for a group, having recently had dinner there for 8 people."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure Fishbar in SoHo was recommended as a potential option."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure Fishbar was recommended."

Positive
May 11, 2026View Comment →

From post: Widest Oyster Selection Aquagrill Replacement

"This user recommended Lure in SoHo as a great option."

Positive
May 10, 2026View Comment →

From post: Girls Trip

"Lure Bar in Soho was mentioned as a New Yorker classic."

Neutral
May 6, 2026View Comment →

From post: Dinner Date Spots In Sohonolita

"The original poster chose Lure Fishbar for their date, as it was available despite not being the first choice. They also mentioned needing to cancel a reservation at The Tyger due to it being too loud."

Positive
May 5, 2026View Comment →

From post: Spots Where Bar Seated Meal Is Great

"Lure is recommended as a place to dine at the bar."

Positive
May 3, 2026View Comment →

From post: Spots Where Bar Seated Meal Is Great

"The commenter listed Lure as a restaurant where dining at the bar is enjoyable."

Positive
May 3, 2026View Comment →

From post: The Unemployment Dining Tour

"Commenter listed Lure Fishbar as a restaurant to visit."

Neutral
Apr 29, 2026View Comment →

From post: I Need A Nice Seafood Place To Bring My Mom For

"This is a direct recommendation for Lure fishbar as a seafood option."

Positive
Apr 9, 2026View Comment →

From post: Can Someone Recommend A Seafood Restaurant Near

"Lure Fishbar is a favorite in NYC, but it is not close to the Conrad."

Positive
Apr 5, 2026View Comment →

From post: Can Someone Recommend A Seafood Restaurant Near

"Lure Fishbar is mentioned as being close by and having a large seafood menu."

Positive
Apr 5, 2026View Comment →

From post: Looking For A Sesame Crusted Tuna Steak In Nyc

"This user confirms that the Lure Fishbar version of the dish is served cold, cannot be cooked to order, and is only available during lunch hours."

Neutral
Mar 9, 2026View Comment →