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LURE FISHBAR

Updated

Phone: (212) 431-7676

Address: 142 MERCER STREET 10012

TLDR

Underground SoHo ship-themed haunt serving elite seafood and sushi. Known for consistently vibrant vibes and a legendary warm skillet cookie.

Reddit Sentiment for LURE FISHBAR(based on 57 Reddit opinions)

74% Positive26% Neutral

Tags

american 23seafood 18japanese 2seafood 30sushi 13fish 10View All

Neighborhoods

SoHo

Instagram Posts References

This post showcases a lavish seafood feast at Lure Fishbar, highlighting an array of dishes that speak to the restaurant's expertise in oceanic cuisine. The reviewer was particularly impressed with the sushi platters, featuring a variety of rolls and nigiri, including salmon and yellowtail. A substantial raw bar selection, including oysters and shrimp cocktail, was also featured, suggesting a commitment to fresh, high-quality ingredients. The main courses included a perfectly cooked salmon with a flavorful glaze and snap peas, alongside other intriguing seafood preparations like ceviche and eel sushi. The meal concluded with a selection of decadent desserts, such as cheesecake, a molten chocolate cake, and a baked cookie skillet with ice cream, indicating a well-rounded menu that caters to all palates. The overall impression is that of a sophisticated dining establishment offering a comprehensive and satisfying seafood experience.

Lure Fishbar is described as a sushi experience that feels like a house party, indicating a lively and engaging atmosphere. It offers a unique take on sushi dining in a buzzing environment.

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
And more New York City restaurant intel to know this week
neutral

Due to a burst pipe, this Soho staple is undergoing floor repairs and has shifted to a modified operating schedule.

• Aug 7, 2026
Mentioned In
And more New York City restaurant intel to know this week
positive

Soho's Lure Fishbar is no longer facing closure after Prada backed away from plans to convert the space into a restaurant, securing a long-term lease for the owner.

The Infatuation • Jun 26, 2026

Details

Known as a quintessential NYC staple, this SoHo seafood destination offers an immersive, ship-themed atmosphere that feels like a lively house party [1], [2]. The restaurant is celebrated for its longevity and consistency, often outperforming newer, trendier establishments [3], [4]. While the setting is undeniably cool, some guests note the environment can be loud and dimly lit [5]. Despite recent operational updates, the venue continues to secure its place as a reliable go-to for both locals and groups [6], [7].

Food Overview

The menu features a diverse range of fresh seafood, raw bar selections, and American staples, earning strong marks for consistency [9], [10]. Diners frequently recommend the sushi, oysters, and the Bash Burger [5], [11], [12]. While the skillet cookie is widely hailed as a phenomenal, gooey dessert, specific lunch items like the tuna salad are served cold and cannot be prepared to order [5], [10], [13].

Customer Sentiment

Patrons consistently regard the establishment as a reliable, high-quality classic that feels like a neighborhood institution [4], [8]. While most praise the fun, energetic atmosphere and strong cocktails, a minority of visitors find the service rote and the pricing high for the sushi offerings [5], [9].

Most Mentioned Dishes

  • 01
    skillet cookie
    3 mentions
  • 02
    crispy rice
    2 mentions
  • 03
    burger
    2 mentions

Reddit Opinions & Reviews

Top Reddit Posts About LURE FISHBAR

This thread serves as a comprehensive discussion where regulars defend the restaurant's quality, debating its status as an NYC staple and clarifying the freshness of the fish.
Multiple users explicitly recommend the restaurant as an ideal location for enjoying a high-quality meal while seated at the bar.
A popular recommendation thread where users praise the skillet cookie for being perfectly underbaked and gooey.

Recent Reddit Mentions

From post: They Advertise One Thing But You Need This

"The burger is mentioned as an item of interest at this seafood-focused restaurant."

Neutral
Sep 18, 2026View Comment →

From post: Where Should We Go For An Oystercentric Date Night

"Described as an awesome spot in SoHo."

Positive
Sep 15, 2026View Comment →

From post: Looking For A Steakhouse For A Saturday Night In

"A Soho-based spot with a vibe the user's daughter enjoys; they also serve steak."

Positive
Sep 10, 2026View Comment →

From post: Looking For Dinner Recommendations In And Around

"Suggested as a dining option."

Neutral
Aug 10, 2026View Comment →

From post: On The Hunt For Warm And Gooey Desserts With Ice

"The skillet cookie is gooey and underbaked, perfect for dessert lovers."

Positive
Aug 6, 2026View Comment →

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