SoHo seafood & sushi staple w/ cool decor & great vibe. Consistently good, from oysters to burgers.
A long-standing SoHo institution, this seafood spot is lauded for its consistently good food and vibrant atmosphere. Reviewers frequently praise its stylish decor and lively vibe, making it a popular choice for various occasions from casual lunches to celebratory dinners. While known for its seafood and sushi, the menu offers a range of options, including well-regarded burgers and appetizers.
This seafood restaurant is praised for its consistently good food, with many recommending the sushi options, particularly the crispy rice and spicy tuna. Other popular items include the fried red snapper for two, burgers, and appetizers like deviled eggs and chicken lollipops. The dessert menu, featuring items like a deep-dish cookie and ice cream sandwich, also receives positive mentions. While most feedback is positive, one user noted sushi could be overpriced and found the service rote on a particular visit.
"Customers frequently recommend the crispy rice, spicy tuna, fried red snapper for two, burgers, and appetizers like deviled eggs and chicken lollipops. The salmon tiradito and espresso martinis are also highlighted as must-tries."
Customers overwhelmingly view this restaurant positively, highlighting its excellent food, fantastic ambiance, and reliable service. It's considered a go-to spot with a long-standing reputation.
Important Note
There is a mention that the restaurant might be closing soon, and one reviewer noted that the sushi could be overpriced while the service was somewhat rote on a specific visit.
"This user recommended Lure Fishbar, noting that it offers a sushi menu with options like spicy tuna and salmon, alongside other diverse menu items."
Positive"This seafood restaurant is suggested as an option for Thanksgiving."
Positive"This user, a regular since Lure's predecessor, Canteen, views Lure as a 'joint' with positive associated memories. They recommend lower expectations for a fun meal, highlighting the burger, chicken club, and appetizers like chicken lollipops and shrimp tempura."
Positive"Having frequented Lure since the mid-2000s, this commenter views it as a SoHo institution that surpasses many short-lived Michelin-starred establishments."
Positive"This user found Lure's location and decor nice, with solid fish and burgers, but considered the sushi overpriced and noted the ambiance could be dark and loud, with somewhat rote service."
Neutral"This commenter advised the original poster not to eat at places they do not want to eat at."
Neutral"Lure has been a long-time favorite with no bad meals experienced. It has a cute ship atmosphere and offers oysters, sushi, and cocktails. The commenter noted it might be closing soon."
Positive"Lure is described as a neighborhood classic with consistently good food and martinis."
Positive"This commenter stated that the idea of not eating fish on Sundays is not a valid concern, as most fish in NYC is frozen and delivered on Sundays. They also expressed that Lure is a solid and loved place."
Positive"Despite initial reservations, the commenter had a great meal at Lure, enjoying the good vibes, cool decor, sushi, apps, and a phenomenal snapper dish."
Positive"The user asked if Lure has good food beyond fish and mentioned it as a neighborhood classic. They later added that Lure is better than many Michelin-starred restaurants in NYC."
Positive"Lure in SoHo is recommended for its espresso martini, noting they use Mr. Black and serve it in a large glass. Raoul's is also mentioned as an alternative with a chilled glass."
Positive"This user stated that Lure is an "NYC staple" and is "always consistently good!"."
Positive"This user recommended The Otter and also mentioned Lure, calling it a good suggestion."
Neutral"Lure Fishbar is a trendy option with a semi-private wine room that could accommodate a group. They offer family-style sushi, oysters, and burgers, with very good food and a cool vibe that might fit the budget."
Neutral"Lure Fishbar was suggested as a restaurant option."
Neutral"This user suggested Lure Fish Bar as a place that might offer a cookie skillet dessert, noting it would be smaller than the one requested."
Neutral"This user simply mentioned 'Lure' as a potential option."
Neutral"Lure Fishbar in SoHo is highly recommended as a worthwhile option, offering great seafood and sushi. It has a fun dining room and is good for people-watching, with a potential risk of losing its lease."
Positive"The commenter enjoys Lure, particularly for its deviled eggs."
Positive