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LURE FISHBAR

Updated

Phone: (212) 431-7676

Address: 142 MERCER STREET 10012

TLDR

Downtown seafood gem w/ cool decor & great vibes. Known for sushi, oysters, burgers & a lively scene.

Reddit Sentiment for LURE FISHBAR(based on 54 Reddit opinions)

72% Positive28% Neutral

Achievements and Accolades

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Tags

american 26seafood 14japanese 3seafood 36sushi 16fish 5View All

Neighborhoods

SoHo

Details

This downtown seafood spot has been a consistent favorite, praised for its excellent food, lively atmosphere, and cool decor. It's often recommended for its diverse menu, which includes sushi, oysters, and well-executed American classics like burgers and a notable kale Caesar salad. While some reviews point out potential noise and a busy scene, many appreciate its enduring appeal as a reliable and enjoyable dining destination.

Food Overview

This establishment excels in seafood, with many recommending sushi, oysters, and dishes like the salmon tiradito and a phenomenal fried red snapper for two. Other highlights include a well-regarded kale Caesar salad, burgers (particularly the Bash Burger), and even unexpectedly praised Buffalo wings. Some past negative feedback exists regarding food creativity and sushi pricing, but overall, the food is considered consistently good and appealing to a wide range of palates.

Highlights / Recommended

"Standout dishes include the salmon tiradito, the fried red snapper for two, crispy rice, burgers (like the Bash Burger), and the kale Caesar salad. The dessert menu also receives praise, with the deep dish cookie, cheesecake, and ice cream sandwich being favorites."

Mentioned Dishes:

  • crispy rice(2)

Customer Sentiment

Customers largely praise the restaurant for its consistently good food, amazing service, and enjoyable ambiance, though some note it can be a bit loud and scene-y.

Reddit Opinions & Reviews

Top Reddit Posts About LURE FISHBAR

Multiple users praise Lure Fishbar as a long-standing NYC staple with consistently good food, a great atmosphere, and excellent cocktails, even surpassing some Michelin-starred establishments.
Lure Fishbar is recommended for its seafood focus and fried red snapper. One user also noted its energetic atmosphere and potential as a 'scene'.
The salmon tiradito at Lure Fishbar is specifically recommended as a standout dish, highlighting its quality and appeal.
Several users recommend Lure Fishbar as a great spot for dining at the bar, highlighting the enjoyable experience it offers.
Lure in SoHo is highlighted for its excellent espresso martini, noted for using Mr. Black and served in a large glass.
Lure is described as awesome with amazing service and the commenter's favorite overall ambiance.
Lure Fishbar is praised for its dessert menu, with the deep dish cookie, cheesecake, and ice cream sandwich called 'family faves'. The staff also accommodates birthday celebrations with a candle on dessert.
Multiple comments suggest Lure for crispy rice, with one user specifically stating it has the best crispy rice.

Recent Reddit Mentions

From post: Girls Trip

"Lure Bar in Soho was mentioned as a New Yorker classic."

Neutral
May 6, 2026View Comment →

From post: Dinner Date Spots In Sohonolita

"The original poster chose Lure Fishbar for their date, as it was available despite not being the first choice. They also mentioned needing to cancel a reservation at The Tyger due to it being too loud."

Positive
May 5, 2026View Comment →

From post: Spots Where Bar Seated Meal Is Great

"Lure is recommended as a place to dine at the bar."

Positive
May 3, 2026View Comment →

From post: Spots Where Bar Seated Meal Is Great

"The commenter listed Lure as a restaurant where dining at the bar is enjoyable."

Positive
May 3, 2026View Comment →

From post: The Unemployment Dining Tour

"Commenter listed Lure Fishbar as a restaurant to visit."

Neutral
Apr 29, 2026View Comment →

From post: I Need A Nice Seafood Place To Bring My Mom For

"This is a direct recommendation for Lure fishbar as a seafood option."

Positive
Apr 9, 2026View Comment →

From post: Can Someone Recommend A Seafood Restaurant Near

"Lure Fishbar is a favorite in NYC, but it is not close to the Conrad."

Positive
Apr 5, 2026View Comment →

From post: Can Someone Recommend A Seafood Restaurant Near

"Lure Fishbar is mentioned as being close by and having a large seafood menu."

Positive
Apr 5, 2026View Comment →

From post: Looking For A Sesame Crusted Tuna Steak In Nyc

"This user confirms that the Lure Fishbar version of the dish is served cold, cannot be cooked to order, and is only available during lunch hours."

Neutral
Mar 9, 2026View Comment →

From post: Looking For A Sesame Crusted Tuna Steak In Nyc

"Lure Fishbar might have a variation of the dish, possibly in a salad and sliced. The user notes it's served cold and not cooked to order, and is only available at lunch."

Neutral
Mar 9, 2026View Comment →

From post: Largeish Party Conundrum

"This restaurant is suggested for its ability to accommodate semi-private events for parties of 12 within the specified budget. It is described as a good, established restaurant, not overly trendy, and potentially more flexible with reservations."

Positive
Mar 4, 2026View Comment →

From post: Good Reasonably Priced Sitdown Kind Of Seafood

"This user expressed enthusiasm for Lure Fishbar, specifically mentioning deviled eggs."

Positive
Feb 25, 2026View Comment →

From post: Good Reasonably Priced Sitdown Kind Of Seafood

"This user recommends Lure Fishbar as their go-to seafood restaurant."

Positive
Feb 25, 2026View Comment →

From post: Where Would You Take Your Mentor To Lunch

"This user recommended Lure Fishbar as another option for lunch."

Positive
Jan 26, 2026View Comment →

From post: Sexy Restaurants In West Villagethe Village Or

"Lure Fishbar is mentioned as a 'moody adult restaurant' fitting the request."

Positive
Jan 15, 2026View Comment →

From post: Best Cookie Skillets In Nyc

"This user suggests Lure Fishbar as a place that might offer relevant dessert options, potentially cookie skillets."

Neutral
Jan 5, 2026View Comment →

From post: Great Eats For A Picky Teen

"Lure Fishbar is mentioned as a place where picky eaters can find common ground."

Positive
Dec 29, 2025View Comment →

From post: Best Saucey Burger In Nyc

"This user recommends the Bash Burger at Lure."

Positive
Dec 26, 2025View Comment →

From post: Looking For A Good Sushi Place For A Birthday In

"This user recommended Lure Fishbar, noting that it offers a sushi menu with options like spicy tuna and salmon, alongside other diverse menu items."

Positive
Nov 20, 2025View Comment →

From post: Where To Eat On Thanksgiving Day Non Tg Food

"This seafood restaurant is suggested as an option for Thanksgiving."

Positive
Nov 17, 2025View Comment →