Next.js logo

LURE FISHBAR

Updated

Phone: (212) 431-7676

Address: 142 MERCER STREET 10012

TLDR

A chic, ship-themed underground sanctuary in SoHo serving legendary seafood and sushi. Consistently good vibes, killer martinis, and a long-standing local favorite.

Reddit Sentiment for LURE FISHBAR(based on 54 Reddit opinions)

74% Positive26% Neutral

Tags

american 21seafood 13seafood 27sushi 12fish 10View All

Neighborhoods

SoHo

Instagram Posts References

Lure Fishbar is described as a sushi experience that feels like a house party, indicating a lively and engaging atmosphere. It offers a unique take on sushi dining in a buzzing environment.

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
And more New York City restaurant intel to know this week
positive

Soho's Lure Fishbar is no longer facing closure after Prada backed away from plans to convert the space into a restaurant, securing a long-term lease for the owner.

The InfatuationJun 26, 2026

Details

Known as a quintessential SoHo institution, this restaurant offers a unique, ship-inspired underground atmosphere that delivers a consistently high-quality dining experience [11], [14], [19]. Far surpassing many short-lived Michelin-starred competitors, it remains a beloved staple for its reliable seafood, sushi, and lively energy [13], [19]. The establishment has secured its future through a long-term lease, ensuring it continues to serve its dedicated following [1].

Food Overview

The menu is a seafood-heavy American fusion known for its range of sushi, oysters, and classic comfort dishes like the Bash Burger [9], [14], [20], [25]. Diners highly recommend the deviled eggs, crispy rice with tuna, and the phenomenal snapper [14], [20], [30]. Some dishes, like the tuna salad variation, are strictly lunch-only and served cold, which may surprise those expecting made-to-order options [31].

Highlights / Recommended

"Highly recommended items include the Bash Burger, crispy rice with tuna, and the snapper for two [14], [20], [25]. Guests also frequently praise the deviled eggs and the generous espresso martini [14], [21]."

Mentioned Dishes:

  • crispy rice(2)

Customer Sentiment

Patrons overwhelmingly view this spot as a reliable NYC classic with a fun, upbeat atmosphere [11], [14]. While some find the service rote or the sushi pricing steep, the general consensus points to a consistently enjoyable experience that feels like a house party [17], [19].

Reddit Opinions & Reviews

Top Reddit Posts About LURE FISHBAR

This thread captures the reputation of the restaurant as a long-standing SoHo institution that consistently outperforms newer, higher-profile venues.
Multiple users highlight this location as an ideal choice for a solo or casual meal seated at the bar.
A specific recommendation for their well-crafted espresso martini served in a large glass.

Recent Reddit Mentions

From post: Any Suggestions For A Manhattan Seafood Lunch

"Classy spot that might have happy hour deals to fit the budget."

Positive
Jul 5, 2026View Comment →

From post: If You Could Have Just One Dish From One

"The commenter recommended the crispy rice with tuna at Lure."

Positive
Jun 24, 2026View Comment →

From post: Best Homemade Chocolate Coulant In New York City

"This user recommended Lure Fish Bar as a place with a good chocolate coulant."

Positive
Jun 16, 2026View Comment →

From post: Looking For Quality Sushi Place With Other Food

"Lure Fishbar was presented as a potential choice for a high-quality sushi experience that might also accommodate someone preferring cooked options, though the commenter prefaced it as an 'unpopular Reddit opinion'."

Neutral
Jun 4, 2026View Comment →

From post: What Are Your Favorite Fancyhigher End Restaurant

"The skillet cookie at Lure is described as gooey and phenomenal, though the commenter questions if it qualifies as 'fancy'."

Positive
May 30, 2026View Comment →

From post: Where Would You Go In The Les If It Was Your

"Lure Fish Bar is a more high-end option in SoHo, noted for its discreet, underground location resembling an old ship, which is described as kitschy but nice."

Positive
May 21, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure fish bar was recommended."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure Fishbar was noted as a very good suggestion for a group, though expensive."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"This user confirmed that Lure is a great spot for a group, having recently had dinner there for 8 people."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure Fishbar in SoHo was recommended as a potential option."

Positive
May 12, 2026View Comment →

From post: Best Seafood Dinner Experience In Manhattan With

"Lure Fishbar was recommended."

Positive
May 11, 2026View Comment →

From post: Widest Oyster Selection Aquagrill Replacement

"This user recommended Lure in SoHo as a great option."

Positive
May 10, 2026View Comment →

From post: Girls Trip

"Lure Bar in Soho was mentioned as a New Yorker classic."

Neutral
May 6, 2026View Comment →

From post: Dinner Date Spots In Sohonolita

"The original poster chose Lure Fishbar for their date, as it was available despite not being the first choice. They also mentioned needing to cancel a reservation at The Tyger due to it being too loud."

Positive
May 5, 2026View Comment →

From post: Spots Where Bar Seated Meal Is Great

"Lure is recommended as a place to dine at the bar."

Positive
May 3, 2026View Comment →

From post: Spots Where Bar Seated Meal Is Great

"The commenter listed Lure as a restaurant where dining at the bar is enjoyable."

Positive
May 3, 2026View Comment →

From post: The Unemployment Dining Tour

"Commenter listed Lure Fishbar as a restaurant to visit."

Neutral
Apr 29, 2026View Comment →

From post: I Need A Nice Seafood Place To Bring My Mom For

"This is a direct recommendation for Lure fishbar as a seafood option."

Positive
Apr 9, 2026View Comment →

From post: Can Someone Recommend A Seafood Restaurant Near

"Lure Fishbar is a favorite in NYC, but it is not close to the Conrad."

Positive
Apr 5, 2026View Comment →

From post: Can Someone Recommend A Seafood Restaurant Near

"Lure Fishbar is mentioned as being close by and having a large seafood menu."

Positive
Apr 5, 2026View Comment →

More in SoHo

See all

More american in NYC

See all