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LURE FISHBAR

Updated

Phone: (212) 431-7676

Address: 142 MERCER STREET 10012

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TLDR

Underground, ship-themed seafood staple in SoHo with a lively vibe and consistently reliable menu. Famous for sushi, oysters, and gooey skillet cookies.

Reddit Sentiment for LURE FISHBAR(based on 57 Reddit opinions)

74% Positive26% Neutral

Tags

american 21seafood 16seafood 29sushi 12fish 10View All

Neighborhoods

SoHo

Instagram Posts References

Lure Fishbar is described as a sushi experience that feels like a house party, indicating a lively and engaging atmosphere. It offers a unique take on sushi dining in a buzzing environment.

Other Article Mentions

Lists, round-ups, and guides where this restaurant is featured.

Mentioned In
And more New York City restaurant intel to know this week
neutral

Due to a burst pipe, this Soho staple is undergoing floor repairs and has shifted to a modified operating schedule.

• Aug 7, 2026
Read More →
Eater
Mentioned In
And more New York City restaurant intel to know this week
positive

Soho's Lure Fishbar is no longer facing closure after Prada backed away from plans to convert the space into a restaurant, securing a long-term lease for the owner.

The Infatuation • Jun 26, 2026
Read More →
Eater

Details

A quintessential SoHo institution, this underground spot charms diners with its kitschy yet immersive ship-like atmosphere [1], [2]. Long-time regulars and newcomers alike favor it as a consistent destination for high-quality American-leaning seafood and sushi [3], [4]. Despite concerns about pricing or noise, its enduring popularity remains strong enough to outlast many newer, trendier establishments [2], [5].

Food Overview

The menu is praised for its diversity, balancing fresh seafood and oysters with American comfort classics like burgers and deviled eggs [2], [4], [7]. While sushi is a central draw, some diners suggest exercising caution with value, and others note that certain tuna preparations are served cold and restricted to lunch hours [2], [8], [9].

Highlights / Recommended

Mentioned Dishes:

  • •crispy rice(2)
  • •skillet cookie(2)

Customer Sentiment

Patrons overwhelmingly view this as an NYC staple, praising its energetic vibe and consistent quality as a go-to for both solo dining and large groups [3], [4]. While a minority of guests find the ambiance loud or the sushi overpriced, most enjoy it as a reliable, classic 'joint' that surpasses many short-lived Michelin-starred peers [2], [6].

Reddit Opinions & Reviews

Top Reddit Posts About LURE FISHBAR

Lure Fishbar
This thread captures the reputation of the restaurant as a long-standing SoHo institution that consistently delivers high-quality food, with many users debating its status compared to newer Michelin-starred venues.
Spots where bar seated meal is great
Multiple commenters specifically identify this restaurant as a top-tier choice for dining solo at the bar.
Pizookie
This post highlights the restaurant's popular dessert offerings, specifically mentioning their take on the skillet cookie.

Recent Reddit Mentions

From post: Looking For Dinner Recommendations In And Around

"Suggested as a dining option."

Neutral
Aug 10, 2026View Comment →

From post: On The Hunt For Warm And Gooey Desserts With Ice

"The skillet cookie is gooey and underbaked, perfect for dessert lovers."

Positive
Aug 6, 2026View Comment →

From post: Birthdaylarge Group In Manhattan For Restaurant

"Recommended as a potential spot for seafood in Manhattan."

Positive
Jul 30, 2026View Comment →

From post: Any Suggestions For A Manhattan Seafood Lunch

"Classy spot that might have happy hour deals to fit the budget."

Positive
Jul 5, 2026View Comment →

From post: If You Could Have Just One Dish From One

"The commenter recommended the crispy rice with tuna at Lure."

Positive
Jun 24, 2026View Comment →

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