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LURE FISHBAR

Last Updated: 18 days ago

Phone: (212) 431-7676

Address: 142 MERCER STREET 10012

TLDR

SoHo seafood & sushi staple w/ cool decor & great vibe. Consistently good, from oysters to burgers.

Sentiment Overview(Based on 57 Reddit comments)

75% Positive21% Neutral4% Negative

Achievements and Accolades

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Tags

american 22seafood 14japanese 3seafood 26sushi 14fish 5View All

Neighborhoods

SoHo

Details

A long-standing SoHo institution, this seafood spot is lauded for its consistently good food and vibrant atmosphere. Reviewers frequently praise its stylish decor and lively vibe, making it a popular choice for various occasions from casual lunches to celebratory dinners. While known for its seafood and sushi, the menu offers a range of options, including well-regarded burgers and appetizers.

Food Overview

This seafood restaurant is praised for its consistently good food, with many recommending the sushi options, particularly the crispy rice and spicy tuna. Other popular items include the fried red snapper for two, burgers, and appetizers like deviled eggs and chicken lollipops. The dessert menu, featuring items like a deep-dish cookie and ice cream sandwich, also receives positive mentions. While most feedback is positive, one user noted sushi could be overpriced and found the service rote on a particular visit.

Highlights / Recommended

"Customers frequently recommend the crispy rice, spicy tuna, fried red snapper for two, burgers, and appetizers like deviled eggs and chicken lollipops. The salmon tiradito and espresso martinis are also highlighted as must-tries."

Mentioned Dishes:

  • crispy rice(2)

Customer Sentiment

Customers overwhelmingly view this restaurant positively, highlighting its excellent food, fantastic ambiance, and reliable service. It's considered a go-to spot with a long-standing reputation.

Reddit References

Highlighted Posts

This thread is filled with praise for Lure Fishbar, with users calling it a neighborhood classic, an NYC staple, and consistently good. Specific dishes like the snapper for two, crispy rice, burger, and chicken club are highlighted, and its ambiance and martinis are also commended.
Several users recommend Lure Fishbar, with one specifically praising the fried red snapper for two as 'out of this world.' Others mention its cool decor and good vibe, though one commenter expressed disappointment with recent visits.
The salmon tiradito at Lure Fishbar is highly recommended here, described as an exceptional dish by multiple users.
Lure is described as having amazing service and being a favorite for overall ambiance. It's considered a solid and loved place with a great vibe.
This post specifically highlights Lure's espresso martini, noting it's served in a large glass and made with Mr. Black, indicating a positive experience with their cocktails.
Lure Fish Bar is recommended for an engagement dinner, noted for its cool decor and energetic atmosphere, though one user points out it can be 'a bit of a scene.'
One user makes the 'unpopular' claim that Lure Fishbar in SoHo has the best Buffalo wings in Manhattan, insisting they are a must-try.
A regular highlights Lure Fishbar's dessert menu, noting that staff will add a candle for celebrations and that specific desserts like the deep dish cookie and cheesecake are 'family faves.'

Recent Mentions

From post: Looking For A Good Sushi Place For A Birthday In

"This user recommended Lure Fishbar, noting that it offers a sushi menu with options like spicy tuna and salmon, alongside other diverse menu items."

Positive
Nov 20, 2025View Comment →

From post: Where To Eat On Thanksgiving Day Non Tg Food

"This seafood restaurant is suggested as an option for Thanksgiving."

Positive
Nov 17, 2025View Comment →

From post: Lure Fishbar

"This user, a regular since Lure's predecessor, Canteen, views Lure as a 'joint' with positive associated memories. They recommend lower expectations for a fun meal, highlighting the burger, chicken club, and appetizers like chicken lollipops and shrimp tempura."

Positive
Nov 9, 2025View Comment →

From post: Lure Fishbar

"Having frequented Lure since the mid-2000s, this commenter views it as a SoHo institution that surpasses many short-lived Michelin-starred establishments."

Positive
Nov 8, 2025View Comment →

From post: Lure Fishbar

"This user found Lure's location and decor nice, with solid fish and burgers, but considered the sushi overpriced and noted the ambiance could be dark and loud, with somewhat rote service."

Neutral
Nov 7, 2025View Comment →

From post: Lure Fishbar

"This commenter advised the original poster not to eat at places they do not want to eat at."

Neutral
Nov 7, 2025View Comment →

From post: Lure Fishbar

"Lure has been a long-time favorite with no bad meals experienced. It has a cute ship atmosphere and offers oysters, sushi, and cocktails. The commenter noted it might be closing soon."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"Lure is described as a neighborhood classic with consistently good food and martinis."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"This commenter stated that the idea of not eating fish on Sundays is not a valid concern, as most fish in NYC is frozen and delivered on Sundays. They also expressed that Lure is a solid and loved place."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"Despite initial reservations, the commenter had a great meal at Lure, enjoying the good vibes, cool decor, sushi, apps, and a phenomenal snapper dish."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"The user asked if Lure has good food beyond fish and mentioned it as a neighborhood classic. They later added that Lure is better than many Michelin-starred restaurants in NYC."

Positive
Nov 7, 2025View Comment →

From post: Nycs Best Espresso Martini

"Lure in SoHo is recommended for its espresso martini, noting they use Mr. Black and serve it in a large glass. Raoul's is also mentioned as an alternative with a chilled glass."

Positive
Nov 6, 2025View Comment →

From post: Favorite Nonsushi Seafood Forward Restaurant In

"This user stated that Lure is an "NYC staple" and is "always consistently good!"."

Positive
Oct 19, 2025View Comment →

From post: Favorite Nonsushi Seafood Forward Restaurant In

"This user recommended The Otter and also mentioned Lure, calling it a good suggestion."

Neutral
Oct 18, 2025View Comment →

From post: Engagement Dinner Recs

"Lure Fishbar is a trendy option with a semi-private wine room that could accommodate a group. They offer family-style sushi, oysters, and burgers, with very good food and a cool vibe that might fit the budget."

Neutral
Oct 10, 2025View Comment →

From post: Looking For A Very Specific Restaurant

"Lure Fishbar was suggested as a restaurant option."

Neutral
Oct 7, 2025View Comment →

From post: Pizookie

"This user suggested Lure Fish Bar as a place that might offer a cookie skillet dessert, noting it would be smaller than the one requested."

Neutral
Oct 3, 2025View Comment →

From post: Best Caesar Fries In Soho

"This user simply mentioned 'Lure' as a potential option."

Neutral
Oct 1, 2025View Comment →

From post: Seafood Recommendations Near 55 5 Vicinity

"Lure Fishbar in SoHo is highly recommended as a worthwhile option, offering great seafood and sushi. It has a fun dining room and is good for people-watching, with a potential risk of losing its lease."

Positive
Sep 30, 2025View Comment →

From post: Cocktails In Soho

"The commenter enjoys Lure, particularly for its deviled eggs."

Positive
Sep 13, 2025View Comment →