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LURE FISHBAR

Last Updated: 8 days ago

Phone: (212) 431-7676

Address: 142 MERCER STREET 10012

TLDR

A SoHo seafood institution w/ cool decor & a vibe that keeps people coming back. Known for sushi, oysters & great martinis.

Sentiment Overview(Based on 62 Reddit comments)

76% Positive21% Neutral3% Negative

Achievements and Accolades

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Tags

american 23seafood 14japanese 3seafood 28sushi 15fish 5View All

Neighborhoods

SoHo

Details

This established SoHo seafood spot offers a vibrant dining experience with a notable seafood-focused menu. It's a place that has maintained its appeal over the years, often recommended for its energetic atmosphere and consistent quality, making it a go-to for many.

Food Overview

Primarily a seafood restaurant, with strong recommendations for sushi, oysters, and the salmon tiradito. The crispy rice and fried red snapper are also highlighted positively. While most feedback is glowing, a few patrons have noted a decline in food quality on recent visits.

Highlights / Recommended

"Standout dishes frequently mentioned include the salmon tiradito, crispy rice, and the fried red snapper for two. The burger and kale Caesar salad also receive positive mentions. For dessert, the deep dish cookie, cheesecake, and ice cream sandwich are noted as popular choices."

Mentioned Dishes:

  • crispy rice(2)

Customer Sentiment

Overall, customer sentiment is highly positive, with many praising the consistent quality, excellent service, and appealing ambiance. Some users express disappointment with recent experiences, but the general consensus leans towards a strong recommendation.

Reddit References

Highlighted Posts

This thread provides a comprehensive overview of Lure Fishbar, with multiple users discussing its enduring appeal as a SoHo institution, its consistently good food and cocktails, and its vibrant atmosphere. Specific dishes like the burger, snapper for two, and crispy rice are praised.
Lure Fishbar is recommended here for its seafood and atmosphere, with a specific mention of the 'out of this world' fried red snapper for two. It's suggested as a good option for picky eaters.
The salmon tiradito at Lure Fishbar is highly recommended in this thread as a standout seafood dish.
Lure is described as awesome with amazing service and a favorite overall ambiance by one user.
One user makes an unpopular but strong claim that Lure Fishbar in SoHo has the best Buffalo wings in Manhattan.
Lure is recommended for its espresso martini, specifically noting the use of Mr. Black and its presentation in a large glass.
Lure Fish Bar is recommended for an engagement dinner, with one user noting its cool decor and another adding that it has an energetic atmosphere and can be a bit of a scene.

Recent Mentions

From post: Where Would You Take Your Mentor To Lunch

"This user recommended Lure Fishbar as another option for lunch."

Positive
Jan 26, 2026View Comment →

From post: Sexy Restaurants In West Villagethe Village Or

"Lure Fishbar is mentioned as a 'moody adult restaurant' fitting the request."

Positive
Jan 15, 2026View Comment →

From post: Best Cookie Skillets In Nyc

"This user suggests Lure Fishbar as a place that might offer relevant dessert options, potentially cookie skillets."

Neutral
Jan 5, 2026View Comment →

From post: Great Eats For A Picky Teen

"Lure Fishbar is mentioned as a place where picky eaters can find common ground."

Positive
Dec 29, 2025View Comment →

From post: Best Saucey Burger In Nyc

"This user recommends the Bash Burger at Lure."

Positive
Dec 26, 2025View Comment →

From post: Looking For A Good Sushi Place For A Birthday In

"This user recommended Lure Fishbar, noting that it offers a sushi menu with options like spicy tuna and salmon, alongside other diverse menu items."

Positive
Nov 20, 2025View Comment →

From post: Where To Eat On Thanksgiving Day Non Tg Food

"This seafood restaurant is suggested as an option for Thanksgiving."

Positive
Nov 17, 2025View Comment →

From post: Lure Fishbar

"This user, a regular since Lure's predecessor, Canteen, views Lure as a 'joint' with positive associated memories. They recommend lower expectations for a fun meal, highlighting the burger, chicken club, and appetizers like chicken lollipops and shrimp tempura."

Positive
Nov 9, 2025View Comment →

From post: Lure Fishbar

"Having frequented Lure since the mid-2000s, this commenter views it as a SoHo institution that surpasses many short-lived Michelin-starred establishments."

Positive
Nov 8, 2025View Comment →

From post: Lure Fishbar

"This user found Lure's location and decor nice, with solid fish and burgers, but considered the sushi overpriced and noted the ambiance could be dark and loud, with somewhat rote service."

Neutral
Nov 7, 2025View Comment →

From post: Lure Fishbar

"This commenter advised the original poster not to eat at places they do not want to eat at."

Neutral
Nov 7, 2025View Comment →

From post: Lure Fishbar

"Lure has been a long-time favorite with no bad meals experienced. It has a cute ship atmosphere and offers oysters, sushi, and cocktails. The commenter noted it might be closing soon."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"Lure is described as a neighborhood classic with consistently good food and martinis."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"This commenter stated that the idea of not eating fish on Sundays is not a valid concern, as most fish in NYC is frozen and delivered on Sundays. They also expressed that Lure is a solid and loved place."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"Despite initial reservations, the commenter had a great meal at Lure, enjoying the good vibes, cool decor, sushi, apps, and a phenomenal snapper dish."

Positive
Nov 7, 2025View Comment →

From post: Lure Fishbar

"The user asked if Lure has good food beyond fish and mentioned it as a neighborhood classic. They later added that Lure is better than many Michelin-starred restaurants in NYC."

Positive
Nov 7, 2025View Comment →

From post: Nycs Best Espresso Martini

"Lure in SoHo is recommended for its espresso martini, noting they use Mr. Black and serve it in a large glass. Raoul's is also mentioned as an alternative with a chilled glass."

Positive
Nov 6, 2025View Comment →

From post: Favorite Nonsushi Seafood Forward Restaurant In

"This user stated that Lure is an "NYC staple" and is "always consistently good!"."

Positive
Oct 19, 2025View Comment →

From post: Favorite Nonsushi Seafood Forward Restaurant In

"This user recommended The Otter and also mentioned Lure, calling it a good suggestion."

Neutral
Oct 18, 2025View Comment →

From post: Engagement Dinner Recs

"Lure Fishbar is a trendy option with a semi-private wine room that could accommodate a group. They offer family-style sushi, oysters, and burgers, with very good food and a cool vibe that might fit the budget."

Neutral
Oct 10, 2025View Comment →