Vibrant SoHo seafood institution w/ cool decor & consistently good eats, from sushi to burgers.
This bustling SoHo seafood spot is a long-standing favorite, known for its cool, underwater-themed decor and lively atmosphere. It's a place that consistently delivers, offering a diverse menu that appeals to a wide range of tastes, from classic seafood and sushi to surprisingly well-regarded American dishes. Whether you're looking for a vibrant dinner or a casual lunch, this establishment offers a reliable and enjoyable dining experience.
The food primarily focuses on seafood, with many recommendations for sushi, oysters, and specific dishes like the Salmon Tiradito and the fried red snapper. The menu also includes well-received American options such as burgers and even Buffalo wings, though some find the sushi to be a bit pricey. Desserts like the deep dish cookie and cheesecake are also noted as favorites.
"Standout dishes include the Salmon Tiradito, the fried red snapper for two, crispy rice, Buffalo wings, and the Bash Burger. The dessert menu, featuring items like the deep dish cookie and ice cream sandwich, is also highly recommended."
Customers generally praise this restaurant for its consistent quality, lively atmosphere, and diverse menu, with many returning over the years. Some occasional criticisms mention the sushi being overpriced and the ambiance being loud.
Important Note
The restaurant may be closing soon. Some users have noted that the sushi can be overpriced, and the ambiance can be loud and dark.
"This user confirms that the Lure Fishbar version of the dish is served cold, cannot be cooked to order, and is only available during lunch hours."
Neutral"Lure Fishbar might have a variation of the dish, possibly in a salad and sliced. The user notes it's served cold and not cooked to order, and is only available at lunch."
Neutral"This restaurant is suggested for its ability to accommodate semi-private events for parties of 12 within the specified budget. It is described as a good, established restaurant, not overly trendy, and potentially more flexible with reservations."
Positive"This user expressed enthusiasm for Lure Fishbar, specifically mentioning deviled eggs."
Positive"This user recommends Lure Fishbar as their go-to seafood restaurant."
Positive"This user recommended Lure Fishbar as another option for lunch."
Positive"Lure Fishbar is mentioned as a 'moody adult restaurant' fitting the request."
Positive"This user suggests Lure Fishbar as a place that might offer relevant dessert options, potentially cookie skillets."
Neutral"Lure Fishbar is mentioned as a place where picky eaters can find common ground."
Positive"This user recommends the Bash Burger at Lure."
Positive"This user recommended Lure Fishbar, noting that it offers a sushi menu with options like spicy tuna and salmon, alongside other diverse menu items."
Positive"This seafood restaurant is suggested as an option for Thanksgiving."
Positive"This user, a regular since Lure's predecessor, Canteen, views Lure as a 'joint' with positive associated memories. They recommend lower expectations for a fun meal, highlighting the burger, chicken club, and appetizers like chicken lollipops and shrimp tempura."
Positive"Having frequented Lure since the mid-2000s, this commenter views it as a SoHo institution that surpasses many short-lived Michelin-starred establishments."
Positive"This user found Lure's location and decor nice, with solid fish and burgers, but considered the sushi overpriced and noted the ambiance could be dark and loud, with somewhat rote service."
Neutral"This commenter advised the original poster not to eat at places they do not want to eat at."
Neutral"Lure has been a long-time favorite with no bad meals experienced. It has a cute ship atmosphere and offers oysters, sushi, and cocktails. The commenter noted it might be closing soon."
Positive"Lure is described as a neighborhood classic with consistently good food and martinis."
Positive"This commenter stated that the idea of not eating fish on Sundays is not a valid concern, as most fish in NYC is frozen and delivered on Sundays. They also expressed that Lure is a solid and loved place."
Positive"Despite initial reservations, the commenter had a great meal at Lure, enjoying the good vibes, cool decor, sushi, apps, and a phenomenal snapper dish."
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