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SERENDIPITY 3 TIMES SQUARE

Updated

Phone: (917) 324-5334

Address: 157 WEST 47 STREET 10036

TLDR

Famous for extravagant desserts and the legendary frozen hot chocolate in a vibrant, neon-soaked Times Square setting.

Reddit Sentiment for SERENDIPITY 3 TIMES SQUARE(based on 29 Reddit opinions)

62% Positive17% Neutral17% Negative

Tags

american 7dessert 16sundae 2ice cream 2View All

Neighborhoods

Theater District

Featured Articles

Dedicated reviews and comprehensive features focusing directly on this restaurant.

Serendipity 3 Times Square
neutral

Molly Fitzpatrick reviews Serendipity 3 Times Square, a New York City restaurant that offers diner fare and extravagant desserts. While the iconic Frrrozen Hot Chocolate is a standout, the reviewer finds the rest of the food average and the atmosphere lacking the charm of the original location, making it a better choice for families than general diners.

Molly FitzpatrickMay 3, 2025
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Infatuation

Details

Renowned for its iconic desserts and whimsical, neon-filled atmosphere, this Times Square destination serves as a high-energy spot primarily geared toward families and tourists [1]. While the restaurant captures a nostalgic appeal, the actual diner-style menu—featuring burgers, potato skins, and mac and cheese—is often described as average and lacking the unique charm of the original uptown location [1]. It remains a top choice for those seeking a specific, vibrant experience, though visitors should manage expectations regarding food quality [1].

Food Overview

The menu focuses on American diner staples and world-record-priced novelty items, though general food quality is often cited as bland or underseasoned [1]. The frozen hot chocolate is widely recognized as the standout menu item [1], [5], [6], while other dishes like mac and cheese and potato skins have received mixed reviews for texture and flavor [1].

Highlights / Recommended

"The frozen hot chocolate is the most highly recommended item, consistently noted for its authentic flavor and value [1], [5], [6]."

Mentioned Dishes:

  • frozen hot chocolate(6)
  • desserts(2)
  • frrrozen hot chocolate(2)

Customer Sentiment

Visitor feedback is largely polarized, with many families and teens praising its fun, celebratory atmosphere for birthdays [1], [2], while others frequently characterize the Times Square branch as an overpriced tourist trap compared to the original [3], [4].

Reddit Opinions & Reviews

Top Reddit Posts About SERENDIPITY 3 TIMES SQUARE

A visitor recounts their experience at the restaurant, noting that while the food was just fine, the dessert and overall decor made for a memorable tourist experience.
This thread features a strong debate over whether this location is worth visiting, with some locals warning it is an expensive tourist trap better skipped in favor of the original.
Reddit users discuss the restaurant's suitability for a birthday dinner, with consensus leaning toward it being a fun environment for younger teens despite some criticisms.
A helpful discussion on why this location is a popular choice for young children and the differences in ambiance between the Times Square and uptown branches.

Recent Reddit Mentions

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The original location in a townhouse has great ambiance and remains a cherished spot."

Positive
Jul 2, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The original location's charm has diminished due to an interior redesign featuring AI art, and the liquor quality is perceived as low."

Negative
Jul 2, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The original location is preferred for its historical NYC charm, character, and classic pairing with a visit to the Central Park Zoo."

Positive
Jul 2, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The Times Square location is better than the original because it has a bar serving cocktails and real wine."

Positive
Jun 30, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"This place would be fun to visit with a six-year-old."

Positive
Jun 30, 2026View Comment →

From post: Im On A Soft Food Diet For A Couple Weeks It

"Recommended trying a frozen hot chocolate from Serendipity."

Positive
May 19, 2026View Comment →

From post: What I Ate Visiting Nyc For A Week

"This commenter humorously compared visiting Serendipity 3 to visiting Times Square or the Statue of Liberty, acknowledging it as a typical tourist experience."

Neutral
Apr 10, 2026View Comment →

From post: What I Ate Visiting Nyc For A Week

"The author admitted they knew Serendipity 3 was a tourist trap but visited anyway due to curiosity."

Neutral
Apr 10, 2026View Comment →

From post: What I Ate Visiting Nyc For A Week

"This commenter called Serendipity 3 a 'tourist trap hellhole' but acknowledged its nostalgic appeal, especially for the frozen hot chocolate, which the author might have ordered."

Negative
Apr 10, 2026View Comment →

From post: What I Ate Visiting Nyc For A Week

"The author visited Serendipity 3 at a coworker's insistence. They found the food to be fine and enjoyed the decor more, noting they only tried desserts."

Neutral
Apr 10, 2026View Comment →

From post: Places In Midtown And Manhattan That Sell Both

"Serendipity is mentioned as a place to consider."

Neutral
Mar 4, 2026View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"A native New Yorker states they enjoy going to Serendipity."

Positive
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"Serendipity is identified as a tourist trap and deemed unsuitable for a 13-year-old, contrasting it with better options for pancakes."

Negative
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"This user directly states that Serendipity is a tourist trap."

Negative
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"The user had seen Serendipity recommended and worried it might be a tourist trap, appreciating the advice that the original location is better."

Neutral
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"Serendipity is mentioned as a potential fun option, with a suggestion to visit the original location rather than the one near Times Square."

Positive
Nov 20, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"This comment clarifies that the Times Square location of Serendipity is not as good as the original East 60th street location and mentions it's expensive."

Negative
Oct 24, 2025View Comment →

From post: Ice Cream Cake In Nyc

"This user mentioned that Serendipity, located uptown, sometimes has mini ice cream cakes available."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter agrees with the Serendipity recommendation, humorously suggesting it's best for younger teens before they find it "for babies"."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter suggests Ellen's Stardust Diner and Serendipity for dessert as good options."

Positive
Oct 22, 2025View Comment →

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