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SERENDIPITY 3 TIMES SQUARE

Updated

Phone: (917) 324-5334

Address: 157 WEST 47 STREET 10036

TLDR

Famous for extravagant desserts and the legendary frozen hot chocolate in a vibrant, neon-soaked Times Square setting.

Reddit Sentiment for SERENDIPITY 3 TIMES SQUARE(based on 29 Reddit opinions)

62% Positive17% Neutral17% Negative

Tags

american 7dessert 16sundae 2ice cream 2View All

Neighborhoods

Theater District

Featured Articles

Dedicated reviews and comprehensive features focusing directly on this restaurant.

Serendipity 3 Times Square
neutral

Molly Fitzpatrick reviews Serendipity 3 Times Square, a New York City restaurant that offers diner fare and extravagant desserts. While the iconic Frrrozen Hot Chocolate is a standout, the reviewer finds the rest of the food average and the atmosphere lacking the charm of the original location, making it a better choice for families than general diners.

Molly FitzpatrickMay 3, 2025
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Infatuation

Details

Renowned for its iconic desserts and whimsical, neon-filled atmosphere, this Times Square destination serves as a high-energy spot primarily geared toward families and tourists [1]. While the restaurant captures a nostalgic appeal, the actual diner-style menu—featuring burgers, potato skins, and mac and cheese—is often described as average and lacking the unique charm of the original uptown location [1]. It remains a top choice for those seeking a specific, vibrant experience, though visitors should manage expectations regarding food quality [1].

Food Overview

The menu focuses on American diner staples and world-record-priced novelty items, though general food quality is often cited as bland or underseasoned [1]. The frozen hot chocolate is widely recognized as the standout menu item [1], [5], [6], while other dishes like mac and cheese and potato skins have received mixed reviews for texture and flavor [1].

Highlights / Recommended

"The frozen hot chocolate is the most highly recommended item, consistently noted for its authentic flavor and value [1], [5], [6]."

Mentioned Dishes:

  • frozen hot chocolate(6)
  • desserts(2)
  • frrrozen hot chocolate(2)

Customer Sentiment

Visitor feedback is largely polarized, with many families and teens praising its fun, celebratory atmosphere for birthdays [1], [2], while others frequently characterize the Times Square branch as an overpriced tourist trap compared to the original [3], [4].

Reddit Opinions & Reviews

Top Reddit Posts About SERENDIPITY 3 TIMES SQUARE

A visitor recounts their experience at the restaurant, noting that while the food was just fine, the dessert and overall decor made for a memorable tourist experience.
This thread features a strong debate over whether this location is worth visiting, with some locals warning it is an expensive tourist trap better skipped in favor of the original.
Reddit users discuss the restaurant's suitability for a birthday dinner, with consensus leaning toward it being a fun environment for younger teens despite some criticisms.
A helpful discussion on why this location is a popular choice for young children and the differences in ambiance between the Times Square and uptown branches.

Recent Reddit Mentions

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The original location in a townhouse has great ambiance and remains a cherished spot."

Positive
Jul 2, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The original location's charm has diminished due to an interior redesign featuring AI art, and the liquor quality is perceived as low."

Negative
Jul 2, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The original location is preferred for its historical NYC charm, character, and classic pairing with a visit to the Central Park Zoo."

Positive
Jul 2, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"The Times Square location is better than the original because it has a bar serving cocktails and real wine."

Positive
Jun 30, 2026View Comment →

From post: Food Ideas For My 6 Yr Old Me Mostly In Manhattan

"This place would be fun to visit with a six-year-old."

Positive
Jun 30, 2026View Comment →

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