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SERENDIPITY 3 TIMES SQUARE

Updated

Phone: (917) 324-5334

Address: 157 WEST 47 STREET 10036

TLDR

Iconic dessert destination w/ a world-famous Frrrozen Hot Chocolate. Fun, family-friendly vibes, but food can be pricey.

Reddit Sentiment for SERENDIPITY 3 TIMES SQUARE(based on 38 Reddit opinions)

63% Positive24% Neutral11% Negative

Achievements and Accolades

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Tags

american 19dessert 21frozen hot chocolate 6desserts 5View All

Neighborhoods

Theater District

Instagram Posts References

Summary
Summary

Recent Articles

Serendipity 3 Times Square
neutral

Molly Fitzpatrick reviews Serendipity 3 Times Square, a New York City restaurant that offers diner fare and extravagant desserts. While the iconic Frrrozen Hot Chocolate is a standout, the reviewer finds the rest of the food average and the atmosphere lacking the charm of the original location, making it a better choice for families than general diners.

Molly Fitzpatrick May 3, 2025
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Infatuation

Details

This iconic NYC dessert spot, famous for its Frrrozen Hot Chocolate, offers a whimsical dining experience in Times Square. While the desserts are the undeniable stars, featuring creative and over-the-top presentations, the savory American diner fare receives mixed reviews, often described as average or overpriced. It's a place that caters heavily to families and tourists looking for a fun, visually appealing treat, with its colorful decor and celebrity endorsements adding to its unique charm.

Food Overview

The food at Serendipity 3 is primarily known for its extravagant and visually striking desserts, with the Frrrozen Hot Chocolate being a signature item that receives consistent praise. Other dessert options like sundaes are also popular. The American diner-style savory dishes, such as burgers, hot dogs, and mac and cheese, are considered by many to be average in taste and overpriced for the quality, though some find them acceptable, especially for children.

Highlights / Recommended

"The world-famous Frrrozen Hot Chocolate is consistently recommended as a must-try dessert, with other sundaes and creative ice cream creations also being popular choices."

Mentioned Dishes:

  • frozen hot chocolate(4)
  • desserts(2)
  • frrrozen hot chocolate(2)

Customer Sentiment

Customers generally find the desserts to be the highlight, especially the signature Frrrozen Hot Chocolate, while the main courses are often described as average and somewhat overpriced. It's frequently recommended for families and those seeking a fun, unique treat.

Reddit Opinions & Reviews

Top Reddit Posts About SERENDIPITY 3 TIMES SQUARE

A commenter enthusiastically recommends Serendipity, describing it as a classic kid-friendly spot and specifically praising their frozen hot chocolate.
While some find the food overpriced and diner-style, the desserts, particularly the frozen hot chocolate and sundaes, are considered legitimately good and a hit with kids. There's a mixed opinion on the mac and cheese.
Serendipity is frequently recommended as a dessert spot, with some users suggesting it's best for younger teens. However, one comment notes that the Times Square location might not be as good as the original and is expensive.
There's a debate about whether Serendipity is a tourist trap, with some recommending the original location over the Times Square one. One user, however, states they enjoy going despite being a native New Yorker.
One user visited Serendipity 3 despite knowing it's a 'tourist trap hellhole' and found the food fine but enjoyed the decor more, sticking to desserts. Another commenter humorously compared it to visiting other major tourist attractions.

Recent Reddit Mentions

From post: What I Ate Visiting Nyc For A Week

"This commenter humorously compared visiting Serendipity 3 to visiting Times Square or the Statue of Liberty, acknowledging it as a typical tourist experience."

Neutral
Apr 10, 2026View Comment →

From post: What I Ate Visiting Nyc For A Week

"The author admitted they knew Serendipity 3 was a tourist trap but visited anyway due to curiosity."

Neutral
Apr 10, 2026View Comment →

From post: What I Ate Visiting Nyc For A Week

"This commenter called Serendipity 3 a 'tourist trap hellhole' but acknowledged its nostalgic appeal, especially for the frozen hot chocolate, which the author might have ordered."

Negative
Apr 10, 2026View Comment →

From post: What I Ate Visiting Nyc For A Week

"The author visited Serendipity 3 at a coworker's insistence. They found the food to be fine and enjoyed the decor more, noting they only tried desserts."

Neutral
Apr 10, 2026View Comment →

From post: Places In Midtown And Manhattan That Sell Both

"Serendipity is mentioned as a place to consider."

Neutral
Mar 4, 2026View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"A native New Yorker states they enjoy going to Serendipity."

Positive
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"Serendipity is identified as a tourist trap and deemed unsuitable for a 13-year-old, contrasting it with better options for pancakes."

Negative
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"This user directly states that Serendipity is a tourist trap."

Negative
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"The user had seen Serendipity recommended and worried it might be a tourist trap, appreciating the advice that the original location is better."

Neutral
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"Serendipity is mentioned as a potential fun option, with a suggestion to visit the original location rather than the one near Times Square."

Positive
Nov 20, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"This comment clarifies that the Times Square location of Serendipity is not as good as the original East 60th street location and mentions it's expensive."

Negative
Oct 24, 2025View Comment →

From post: Ice Cream Cake In Nyc

"This user mentioned that Serendipity, located uptown, sometimes has mini ice cream cakes available."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter agrees with the Serendipity recommendation, humorously suggesting it's best for younger teens before they find it "for babies"."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter suggests Ellen's Stardust Diner and Serendipity for dessert as good options."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter simply states "Serendipity 3" as a recommendation."

Positive
Oct 21, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter states that Serendipity "always gets my vote" as a recommendation."

Positive
Oct 21, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"This restaurant is listed as a recommendation for teen girls in the Times Square area."

Positive
Oct 21, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter suggests Serendipity as a recommendation."

Positive
Oct 21, 2025View Comment →

From post: Birthday Dessert

"This is a recommended choice for a 10-year-old's birthday."

Positive
Sep 4, 2025View Comment →

From post: Birthday Dessert

"The place is decorated for children with large desserts, and the food is good enough for a birthday dinner."

Positive
Sep 4, 2025View Comment →