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SERENDIPITY 3 TIMES SQUARE

Last Updated: 18 days ago

Phone: (917) 324-5334

Address: 157 WEST 47 STREET 10036

TLDR

Iconic dessert parlor famed for its massive, whimsical treats & signature Frrrozen Hot Chocolate. A kid-friendly, over-the-top experience w/ diner classics.

Sentiment Overview(Based on 33 Reddit comments)

73% Positive15% Neutral9% Negative

Achievements and Accolades

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Tags

american 15dessert 17desserts 5frozen hot chocolate 5View All

Neighborhoods

Theater District

Instagram Posts References

Summary
Summary

Recent Articles

Serendipity 3 Times Square
neutral

Molly Fitzpatrick reviews Serendipity 3 Times Square, a New York City restaurant that offers diner fare and extravagant desserts. While the iconic Frrrozen Hot Chocolate is a standout, the reviewer finds the rest of the food average and the atmosphere lacking the charm of the original location, making it a better choice for families than general diners.

Molly Fitzpatrick May 3, 2025
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Infatuation

Details

This iconic American dessert parlor, with a location in Times Square, is celebrated for its over-the-top, visually stunning desserts, particularly its signature Frrrozen Hot Chocolate, available in numerous flavors. While the food offerings include diner classics like burgers and hot dogs, customer feedback suggests the main draw remains the elaborate sweets and the whimsical, kid-friendly atmosphere, making it a popular spot for celebrations.

Food Overview

The food is a mix of diner-style American classics such as burgers, hot dogs, and mac and cheese, which are generally described as decent but can be seen as overpriced. The true stars of the menu are the desserts, with the Frrrozen Hot Chocolate being a signature and highly recommended item, available in many flavors and known for its elaborate presentation. Sundaes and other large, decadent desserts are also popular.

Highlights / Recommended

"The Frrrozen Hot Chocolate is a standout and highly recommended dessert. Other popular sweet options include sundaes and various ice creams."

Mentioned Dishes:

  • frozen hot chocolate(4)
  • desserts(2)
  • frrrozen hot chocolate(2)

Customer Sentiment

Overall positive, with a strong emphasis on desserts being the main attraction. It's considered a fun, kid-friendly spot, though some find the food overpriced or average compared to the desserts.

Reddit References

Highlighted Posts

Reviews mention the food is overpriced but the desserts, especially the frozen hot chocolate and sundaes, are legitimately good and a hit with kids. The atmosphere is described as fine, and it's suggested to split dishes.
Several comments recommend Serendipity, often for dessert, with one noting the Times Square location is not as good as the original and is expensive. It's frequently suggested as a good option for teens or birthdays.
This restaurant is recommended as a classic choice for birthday desserts, known for large desserts and a decorated, kid-friendly atmosphere that is good enough for a birthday dinner.
Described as a classic kid-friendly spot, this restaurant is enthusiastically recommended for its frozen hot chocolate.
While some users directly call it a 'tourist trap' and suggest avoiding it, others recommend it, with a clarification that the original location is better than the Times Square one.

Recent Mentions

From post: Recommendations For Daughters 13th Birthday Dinner

"A native New Yorker states they enjoy going to Serendipity."

Positive
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"Serendipity is identified as a tourist trap and deemed unsuitable for a 13-year-old, contrasting it with better options for pancakes."

Negative
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"This user directly states that Serendipity is a tourist trap."

Negative
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"The user had seen Serendipity recommended and worried it might be a tourist trap, appreciating the advice that the original location is better."

Neutral
Nov 20, 2025View Comment →

From post: Recommendations For Daughters 13th Birthday Dinner

"Serendipity is mentioned as a potential fun option, with a suggestion to visit the original location rather than the one near Times Square."

Positive
Nov 20, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"This comment clarifies that the Times Square location of Serendipity is not as good as the original East 60th street location and mentions it's expensive."

Negative
Oct 24, 2025View Comment →

From post: Ice Cream Cake In Nyc

"This user mentioned that Serendipity, located uptown, sometimes has mini ice cream cakes available."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter agrees with the Serendipity recommendation, humorously suggesting it's best for younger teens before they find it "for babies"."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter suggests Ellen's Stardust Diner and Serendipity for dessert as good options."

Positive
Oct 22, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter simply states "Serendipity 3" as a recommendation."

Positive
Oct 21, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter states that Serendipity "always gets my vote" as a recommendation."

Positive
Oct 21, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"This restaurant is listed as a recommendation for teen girls in the Times Square area."

Positive
Oct 21, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"The commenter suggests Serendipity as a recommendation."

Positive
Oct 21, 2025View Comment →

From post: Birthday Dessert

"This is a recommended choice for a 10-year-old's birthday."

Positive
Sep 4, 2025View Comment →

From post: Birthday Dessert

"The place is decorated for children with large desserts, and the food is good enough for a birthday dinner."

Positive
Sep 4, 2025View Comment →

From post: Birthday Dessert

"This is a classic choice for dessert, and they have a location in Times Square."

Positive
Sep 4, 2025View Comment →

From post: Are There Any Places That Are Making An Actually

"The commenter stated that Serendipity3 makes a good Dubai chocolate sundae that pairs well with bars from Nuts Factory."

Positive
Aug 31, 2025View Comment →

From post: Best Dessert Place In Times Square

"Serendipity is recommended for its frozen hot chocolate and fun ice creams, noting the atmosphere is enjoyable."

Positive
Jul 1, 2025View Comment →

From post: Prebroadway Lunch With Kid Sister

"It was simply noted that Serendipity has opened a Times Square location, implying it's a new nearby option."

Neutral
Jun 18, 2025View Comment →

From post: Dinner With Kids Unique But Casual Atmosphere

"It is suggested to eat pizza elsewhere and visit Serendipity for its desserts, which are considered the main attraction and contribute to the vibe. The food is fine but overpriced."

Neutral
Jun 14, 2025View Comment →